LAUNDRY CARE IN SOUTH KOREA

Euromonitor International

February 2019

LIST OF CONTENTS AND TABLES

Headlines

Prospects

Continued Shift From Powder Detergents To Liquid Detergents

Opportunity in Dryer Sheets

Competitive Landscape

Lg Household & Health Care Continues To Lead

Shrinking Share Gap Between Local and Overseas Players

Category Indicators

Table 1 Household Possession of Washing Machines 2013-2018

Category Data

Table 2 Sales of Laundry Care by Category: Value 2013-2018

Table 3 Sales of Laundry Care by Category: % Value Growth 2013-2018

Table 4 Sales of Laundry Aids by Category: Value 2013-2018

Table 5 Sales of Laundry Aids by Category: % Value Growth 2013-2018

Table 6 Sales of Laundry Detergents by Category: Value 2013-2018

Table 7 Sales of Laundry Detergents by Category: % Value Growth 2013-2018

Table 8 NBO Company Shares of Laundry Care: % Value 2014-2018

Table 9 LBN Brand Shares of Laundry Care: % Value 2015-2018

Table 10 NBO Company Shares of Laundry Aids: % Value 2014-2018

Table 11 LBN Brand Shares of Laundry Aids: % Value 2015-2018

Table 12 NBO Company Shares of Laundry Detergents: % Value 2014-2018

Table 13 LBN Brand Shares of Laundry Detergents: % Value 2015-2018

Table 14 Forecast Sales of Laundry Care by Category: Value 2018-2023

Table 15 Forecast Sales of Laundry Care by Category: % Value Growth 2018-2023

Executive Summary

Home Care Market Affected by Chemophobia and Climate Change

Transparency, Natural Ingredients and the Popularity of Consumer Appliances

Leading Home Care Players Maintain Their Positions

Desire for Safe and Comfortable Homes Boosts Natural Products

Pessimistic Outlook for the Forecast Period But A Chance To Rebuild Trust

Market Indicators

Table 16 Households 2013-2018

Market Data

Table 17 Sales of Home Care by Category: Value 2013-2018

Table 18 Sales of Home Care by Category: % Value Growth 2013-2018

Table 19 NBO Company Shares of Home Care: % Value 2014-2018

Table 20 LBN Brand Shares of Home Care: % Value 2015-2018

Table 21 Distribution of Home Care by Format: % Value 2013-2018

Table 22 Distribution of Home Care by Format and Category: % Value 2018

Table 23 Forecast Sales of Home Care by Category: Value 2018-2023

Table 24 Forecast Sales of Home Care by Category: % Value Growth 2018-2023

Sources

Summary 1 Research Sources

Since 2017, sales of liquid detergents have exceeded those of powder detergents, and liquid detergents will continue to gain share from powder detergents over the forecast period due to product innovations, changing consumer lifestyles and active promotion. A small amount of concentrated liquid detergent has a better cleaning effect than a large amount of concentrated powder detergent and it also dissolves in any type of water – both important issues for many consumers as they look to reduce the...

Euromonitor International's Laundry Care in South Korea market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Carpet Cleaners, Fabric Softeners, Laundry Aids, Laundry Detergents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Laundry Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.