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Laundry Care in Saudi Arabia

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LAUNDRY CARE IN SAUDI ARABIA

    Euromonitor International

      February 2019

        LIST OF CONTENTS AND TABLES

          Headlines

            Prospects

              Promotions and New Employment Opportunities Boost Demand Within Laundry Care

                Concentrated Products Increasingly Favoured in Laundry Detergents

                  Average Unit Prices Increase Across Laundry Care As Vat Is Applied

                    Competitive Landscape

                      Procter & Gamble Continues To Lead in 2018

                        Local Brands and Private Label Gain Ground in Laundry Care

                          Top International Brands Lead the Way in Terms of Innovation

                            Category Indicators

                              Table 1 Household Possession of Washing Machines 2013-2018

                                Category Data

                                  Table 2 Sales of Laundry Care by Category: Value 2013-2018

                                    Table 3 Sales of Laundry Care by Category: % Value Growth 2013-2018

                                      Table 4 Sales of Laundry Aids by Category: Value 2013-2018

                                        Table 5 Sales of Laundry Aids by Category: % Value Growth 2013-2018

                                          Table 6 Sales of Laundry Detergents by Category: Value 2013-2018

                                            Table 7 Sales of Laundry Detergents by Category: % Value Growth 2013-2018

                                              Table 8 NBO Company Shares of Laundry Care: % Value 2014-2018

                                                Table 9 LBN Brand Shares of Laundry Care: % Value 2015-2018

                                                  Table 10 NBO Company Shares of Laundry Aids: % Value 2014-2018

                                                    Table 11 LBN Brand Shares of Laundry Aids: % Value 2015-2018

                                                      Table 12 NBO Company Shares of Laundry Detergents: % Value 2014-2018

                                                        Table 13 LBN Brand Shares of Laundry Detergents: % Value 2015-2018

                                                          Table 14 Forecast Sales of Laundry Care by Category: Value 2018-2023

                                                            Table 15 Forecast Sales of Laundry Care by Category: % Value Growth 2018-2023

                                                              Executive Summary

                                                                Economic Reforms Result in Mixed Performance for Saudi Home Care Market

                                                                  Increased Focus on Value for Money Spurs Interest in More Advanced Products

                                                                    Price-based Promotions Are A Key Driver of Demand in 2018

                                                                      Local Brands and Private Label Gain Ground in Home Care

                                                                        Forecast Period Outlook for Home Care Is Broadly Favourable

                                                                          Market Indicators

                                                                            Table 16 Households 2013-2018

                                                                              Market Data

                                                                                Table 17 Sales of Home Care by Category: Value 2013-2018

                                                                                  Table 18 Sales of Home Care by Category: % Value Growth 2013-2018

                                                                                    Table 19 NBO Company Shares of Home Care: % Value 2014-2018

                                                                                      Table 20 LBN Brand Shares of Home Care: % Value 2015-2018

                                                                                        Table 21 Penetration of Private Label in Home Care by Category: % Value 2013-2018

                                                                                          Table 22 Distribution of Home Care by Format: % Value 2013-2018

                                                                                            Table 23 Distribution of Home Care by Format and Category: % Value 2018

                                                                                              Table 24 Forecast Sales of Home Care by Category: Value 2018-2023

                                                                                                Table 25 Forecast Sales of Home Care by Category: % Value Growth 2018-2023

                                                                                                  Definitions

                                                                                                    Sources

                                                                                                      Summary 1 Research Sources

                                                                                                      Laundry care remained the largest and most popular of the main home care categories in Saudi Arabia in 2018. Demand within the category was hampered somewhat by the ongoing exodus of expatriate families from the Kingdom and by the implementation of VAT at a rate of 5% from January. Nonetheless, retail volume sales continued to grow thanks to aggressive price-based promotions and the launch of new pack sizes. Together with price hikes arising from VAT, these factors also helped to ensure that cur...

                                                                                                      Euromonitor International's Laundry Care in Saudi Arabia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

                                                                                                      Product coverage: Carpet Cleaners, Fabric Softeners, Laundry Aids, Laundry Detergents.

                                                                                                      Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

                                                                                                      Why buy this report?
                                                                                                      * Get a detailed picture of the Laundry Care market;
                                                                                                      * Pinpoint growth sectors and identify factors driving change;
                                                                                                      * Understand the competitive environment, the market’s major players and leading brands;
                                                                                                      * Use five-year forecasts to assess how the market is predicted to develop.

                                                                                                      Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

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