LARGE COOKING APPLIANCES IN TAIWAN

Euromonitor International

February 2019

LIST OF CONTENTS AND TABLES

Headlines

Prospects

Large Cooking Appliances Recovers Slowly From Decline

Amid the Healthy Living Trend, Consumers Are More Willing To Choose Multifunctional Models

Ovens Remain in A Niche Compared To Other Large Cooking Appliances

Competitive Landscape

Sakura Maintains Its Leading Position in Large Cooking Appliances

Local Players Dominate Large Cooking Appliances Overall, While Foreign Brands Concentrate on Ovens

Construction Proves Its Crucial Position in Impacting Sales Performance

Category Data

Table 1 Sales of Large Cooking Appliances by Category: Volume 2013-2018

Table 2 Sales of Large Cooking Appliances by Category: Value 2013-2018

Table 3 Sales of Large Cooking Appliances by Category: % Volume Growth 2013-2018

Table 4 Sales of Large Cooking Appliances by Category: % Value Growth 2013-2018

Table 5 Sales of Built-in Hobs by Format: % Volume 2013-2018

Table 6 Sales of Ovens by Connected Appliances: % Volume 2014-2018

Table 7 NBO Company Shares of Large Cooking Appliances: % Volume 2014-2018

Table 8 LBN Brand Shares of Large Cooking Appliances: % Volume 2015-2018

Table 9 NBO Company Shares of Built-in Hobs: % Volume 2014-2018

Table 10 NBO Company Shares of Ovens: % Volume 2014-2018

Table 11 NBO Company Shares of Cooker Hoods: % Volume 2014-2018

Table 12 NBO Company Shares of Built-in Cooker Hoods: % Volume 2014-2018

Table 13 NBO Company Shares of Freestanding Cooker Hoods: % Volume 2014-2018

Table 14 Distribution of Large Cooking Appliances by Format: % Volume 2013-2018

Table 15 Production, Imports and Exports of Large Cooking Appliances: Total Volume 2013-2018

Table 16 Forecast Sales of Large Cooking Appliances by Category: Volume 2018-2023

Table 17 Forecast Sales of Large Cooking Appliances by Category: Value 2018-2023

Table 18 Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2018-2023

Table 19 Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2018-2023

Executive Summary

Faster Retail Volume and Value Growth in 2018

Energy-efficient Products Retain Their Significance

Panasonic Expands Its Leading Advantage

Competition Intensifies Between Retailers

A Slowdown Is Projected Over the Forecast Period

Market Indicators

Table 20 Household Penetration of Selected Total Stock Consumer Appliances by Category 2013-2018

Table 21 Replacement Cycles of Consumer Appliances by Category 2013-2018

Table 22 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2018-2023

Table 23 Forecast Replacement Cycles of Consumer Appliances by Category 2018-2023

Market Data

Table 24 Sales of Consumer Appliances by Category: Volume 2013-2018

Table 25 Sales of Consumer Appliances by Category: Value 2013-2018

Table 26 Sales of Consumer Appliances by Category: % Volume Growth 2013-2018

Table 27 Sales of Consumer Appliances by Category: % Value Growth 2013-2018

Table 28 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2013-2018

Table 29 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2013-2018

Table 30 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2013-2018

Table 31 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2013-2018

Table 32 Sales of Small Appliances by Category: Volume 2013-2018

Table 33 Sales of Small Appliances by Category: Value 2013-2018

Table 34 Sales of Small Appliances by Category: % Volume Growth 2013-2018

Table 35 Sales of Small Appliances by Category: % Value Growth 2013-2018

Table 36 NBO Company Shares of Major Appliances: % Volume 2014-2018

Table 37 LBN Brand Shares of Major Appliances: % Volume 2015-2018

Table 38 NBO Company Shares of Small Appliances: % Volume 2014-2018

Table 39 LBN Brand Shares of Small Appliances: % Volume 2015-2018

Table 40 Distribution of Major Appliances by Format: % Volume 2013-2018

Table 41 Distribution of Small Appliances by Format: % Volume 2013-2018

Table 42 Forecast Sales of Consumer Appliances by Category: Volume 2018-2023

Table 43 Forecast Sales of Consumer Appliances by Category: Value 2018-2023

Table 44 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2018-2023

Table 45 Forecast Sales of Consumer Appliances by Category: % Value Growth 2018-2023

Table 46 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2018-2023

Table 47 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2018-2023

Table 48 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2018-2023

Table 49 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2018-2023

Table 50 Forecast Sales of Small Appliances by Category: Volume 2018-2023

Table 51 Forecast Sales of Small Appliances by Category: Value 2018-2023

Table 52 Forecast Sales of Small Appliances by Category: % Volume Growth 2018-2023

Table 53 Forecast Sales of Small Appliances by Category: % Value Growth 2018-2023

Sources

Summary 1 Research Sources

Thanks to the local cooking culture, built-in hobs and cooker hoods are regarded as kitchen necessities in Taiwan. Pre-installation tends to be the last process before the handover of a house; thus, housing depressions could negatively affect sales performance after 2-3 years. The Taiwanese government is considering launching another round of stimulus packages in relation to energy-efficient appliances, and it is likely to initiate a new wave of growth to offset the decline derived from the hous...

Euromonitor International's Large Cooking Appliances in Taiwan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Built-in Hobs, Built-in Large Cooking Appliances, Cooker Hoods, Cookers, Freestanding Large Cooking Appliances, Ovens, Range Cookers.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Large Cooking Appliances market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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