LARGE COOKING APPLIANCES IN TURKEY

Euromonitor International

February 2019

LIST OF CONTENTS AND TABLES

Headlines

Prospects

Large Cooking Appliances To Benefit From Urban Transformation

Premium Large Cooking Appliances Will Register Marginal Volume Growth Over Forecast Period

Competitive Landscape

Arçelik As and Bsh Ev Aletleri Sanayi Ve Ticaret As Dominate

Fragmentation Will Result in Share Loss for Leading Players Over the Forecast Period

New Product Development With Vestel Af8796 B Oven

Chart 1 Vestel AF B Oven

Category Data

Table 1 Sales of Large Cooking Appliances by Category: Volume 2013-2018

Table 2 Sales of Large Cooking Appliances by Category: Value 2013-2018

Table 3 Sales of Large Cooking Appliances by Category: % Volume Growth 2013-2018

Table 4 Sales of Large Cooking Appliances by Category: % Value Growth 2013-2018

Table 5 Sales of Built-in Hobs by Format: % Volume 2013-2018

Table 6 Sales of Ovens by Connected Appliances: % Volume 2014-2018

Table 7 NBO Company Shares of Large Cooking Appliances: % Volume 2014-2018

Table 8 LBN Brand Shares of Large Cooking Appliances: % Volume 2015-2018

Table 9 NBO Company Shares of Built-in Hobs: % Volume 2014-2018

Table 10 NBO Company Shares of Ovens: % Volume 2014-2018

Table 11 NBO Company Shares of Cooker Hoods: % Volume 2014-2018

Table 12 NBO Company Shares of Built-in Cooker Hoods: % Volume 2014-2018

Table 13 NBO Company Shares of Freestanding Cooker Hoods: % Volume 2014-2018

Table 14 NBO Company Shares of Cookers: % Volume 2014-2018

Table 15 Distribution of Large Cooking Appliances by Format: % Volume 2013-2018

Table 16 Production, Imports and Exports of Large Cooking Appliances: Total Volume 2013-2018

Table 17 Forecast Sales of Large Cooking Appliances by Category: Volume 2018-2023

Table 18 Forecast Sales of Large Cooking Appliances by Category: Value 2018-2023

Table 19 Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2018-2023

Table 20 Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2018-2023

Executive Summary

Consumer Appliances Declines in Retail Volume Terms in 2018

Urbanisation and Increasing Need for Convenience Protects Volume Base at A Certain Level

Small Appliance Specialists Fare Better Due To Softer Decline

Sales Through Emerging Retailing Concepts Record Positive Volume Growth

Consumer Appliances Is Set To Rebound Over the Forecast Period

Market Indicators

Table 21 Household Penetration of Selected Total Stock Consumer Appliances by Category 2013-2018

Table 22 Replacement Cycles of Consumer Appliances by Category 2013-2018

Table 23 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2018-2023

Table 24 Forecast Replacement Cycles of Consumer Appliances by Category 2018-2023

Market Data

Table 25 Sales of Consumer Appliances by Category: Volume 2013-2018

Table 26 Sales of Consumer Appliances by Category: Value 2013-2018

Table 27 Sales of Consumer Appliances by Category: % Volume Growth 2013-2018

Table 28 Sales of Consumer Appliances by Category: % Value Growth 2013-2018

Table 29 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2013-2018

Table 30 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2013-2018

Table 31 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2013-2018

Table 32 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2013-2018

Table 33 Sales of Small Appliances by Category: Volume 2013-2018

Table 34 Sales of Small Appliances by Category: Value 2013-2018

Table 35 Sales of Small Appliances by Category: % Volume Growth 2013-2018

Table 36 Sales of Small Appliances by Category: % Value Growth 2013-2018

Table 37 NBO Company Shares of Major Appliances: % Volume 2014-2018

Table 38 LBN Brand Shares of Major Appliances: % Volume 2015-2018

Table 39 NBO Company Shares of Small Appliances: % Volume 2014-2018

Table 40 LBN Brand Shares of Small Appliances: % Volume 2015-2018

Table 41 Distribution of Major Appliances by Format: % Volume 2013-2018

Table 42 Distribution of Small Appliances by Format: % Volume 2013-2018

Table 43 Forecast Sales of Consumer Appliances by Category: Volume 2018-2023

Table 44 Forecast Sales of Consumer Appliances by Category: Value 2018-2023

Table 45 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2018-2023

Table 46 Forecast Sales of Consumer Appliances by Category: % Value Growth 2018-2023

Table 47 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2018-2023

Table 48 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2018-2023

Table 49 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2018-2023

Table 50 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2018-2023

Table 51 Forecast Sales of Small Appliances by Category: Volume 2018-2023

Table 52 Forecast Sales of Small Appliances by Category: Value 2018-2023

Table 53 Forecast Sales of Small Appliances by Category: % Volume Growth 2018-2023

Table 54 Forecast Sales of Small Appliances by Category: % Value Growth 2018-2023

Sources

Summary 1 Research Sources

Large cooking appliances experienced dynamic retail volume growth in 2017, due to the government’s domestic demand stimulation strategy, which led to temporary tax exemption on various commodity groups including large cooking appliances. As most local consumers opted to purchase large cooking appliances in 2017 to benefit from the price advantage, the category registered a volume decline immediately after the termination of tax exemption in 2018, while economic hardship, which caused a significa...

Euromonitor International's Large Cooking Appliances in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Built-in Hobs, Built-in Large Cooking Appliances, Cooker Hoods, Cookers, Freestanding Large Cooking Appliances, Ovens, Range Cookers.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Large Cooking Appliances market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.