Large Cooking Appliances in Germany
LARGE COOKING APPLIANCES IN GERMANY
Euromonitor International
February 2019
LIST OF CONTENTS AND TABLES
Headlines
Prospects
Successful Developments in the Past Limit Future Growth
Demand for Flush, Integrated Designs Drives Sales of Built-in Solutions
Lifestyle Trends Support Sales of Highly Innovative Ovens
Competitive Landscape
Bsh Continues To Gain Share
Technological Advances and Added Value
the Perfect Dinner in Less Time
Chart 1 Miele DO - The smart Dialog oven with integrated chef
Category Data
Table 1 Sales of Large Cooking Appliances by Category: Volume 2013-2018
Table 2 Sales of Large Cooking Appliances by Category: Value 2013-2018
Table 3 Sales of Large Cooking Appliances by Category: % Volume Growth 2013-2018
Table 4 Sales of Large Cooking Appliances by Category: % Value Growth 2013-2018
Table 5 Sales of Built-in Hobs by Format: % Volume 2013-2018
Table 6 Sales of Ovens by Connected Appliances: % Volume 2014-2018
Table 7 NBO Company Shares of Large Cooking Appliances: % Volume 2014-2018
Table 8 LBN Brand Shares of Large Cooking Appliances: % Volume 2015-2018
Table 9 NBO Company Shares of Built-in Hobs: % Volume 2014-2018
Table 10 NBO Company Shares of Ovens: % Volume 2014-2018
Table 11 NBO Company Shares of Cooker Hoods: % Volume 2014-2018
Table 12 NBO Company Shares of Built-in Cooker Hoods: % Volume 2014-2018
Table 13 NBO Company Shares of Freestanding Cooker Hoods: % Volume 2014-2018
Table 14 NBO Company Shares of Cookers: % Volume 2014-2018
Table 15 NBO Company Shares of Range Cookers: % Volume 2014-2018
Table 16 Distribution of Large Cooking Appliances by Format: % Volume 2013-2018
Table 17 Production, Imports and Exports of Large Cooking Appliances: Total Volume 2013-2018
Table 18 Forecast Sales of Large Cooking Appliances by Category: Volume 2018-2023
Table 19 Forecast Sales of Large Cooking Appliances by Category: Value 2018-2023
Table 20 Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2018-2023
Table 21 Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2018-2023
Executive Summary
Changing Demographics and Lifestyles Impact Consumer Appliances in Germany
Slowdowns Due To Saturation Set To Be Overcome by Manufacturers Which Can Provide the Most Added Value
Small Shifts in the Competitive Landscape - the Beginning of A New Era?
Intensifying Competition Between Retailers and Distribution Channels
Growth Potential Remains Limited
Market Indicators
Table 22 Household Penetration of Selected Total Stock Consumer Appliances by Category 2013-2018
Table 23 Replacement Cycles of Consumer Appliances by Category 2013-2018
Table 24 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2018-2023
Table 25 Forecast Replacement Cycles of Consumer Appliances by Category 2018-2023
Market Data
Table 26 Sales of Consumer Appliances by Category: Volume 2013-2018
Table 27 Sales of Consumer Appliances by Category: Value 2013-2018
Table 28 Sales of Consumer Appliances by Category: % Volume Growth 2013-2018
Table 29 Sales of Consumer Appliances by Category: % Value Growth 2013-2018
Table 30 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2013-2018
Table 31 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2013-2018
Table 32 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2013-2018
Table 33 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2013-2018
Table 34 Sales of Small Appliances by Category: Volume 2013-2018
Table 35 Sales of Small Appliances by Category: Value 2013-2018
Table 36 Sales of Small Appliances by Category: % Volume Growth 2013-2018
Table 37 Sales of Small Appliances by Category: % Value Growth 2013-2018
Table 38 NBO Company Shares of Major Appliances: % Volume 2014-2018
Table 39 LBN Brand Shares of Major Appliances: % Volume 2015-2018
Table 40 NBO Company Shares of Small Appliances: % Volume 2014-2018
Table 41 LBN Brand Shares of Small Appliances: % Volume 2015-2018
Table 42 Distribution of Major Appliances by Format: % Volume 2013-2018
Table 43 Distribution of Small Appliances by Format: % Volume 2013-2018
Table 44 Forecast Sales of Consumer Appliances by Category: Volume 2018-2023
Table 45 Forecast Sales of Consumer Appliances by Category: Value 2018-2023
Table 46 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2018-2023
Table 47 Forecast Sales of Consumer Appliances by Category: % Value Growth 2018-2023
Table 48 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2018-2023
Table 49 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2018-2023
Table 50 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2018-2023
Table 51 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2018-2023
Table 52 Forecast Sales of Small Appliances by Category: Volume 2018-2023
Table 53 Forecast Sales of Small Appliances by Category: Value 2018-2023
Table 54 Forecast Sales of Small Appliances by Category: % Volume Growth 2018-2023
Table 55 Forecast Sales of Small Appliances by Category: % Value Growth 2018-2023
Sources
Summary 1 Research Sources
Cooking at home remains a significant part of Germans’ culture and lifestyle. Many consumers enjoy cooking with and for their families and friends, with this reflected in the ongoing popularity of television cookery shows. As a result, many consumers purchased new kitchens over the review period, contributing to a very high penetration rate for large cooking appliances. Consequently, the category’s growth in 2018 was very modest, with only further marginal gains predicted over the forecast perio...
Euromonitor International's Large Cooking Appliances in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2023 illustrate how the market is set to change.
Product coverage: Built-in Hobs, Built-in Large Cooking Appliances, Cooker Hoods, Cookers, Freestanding Large Cooking Appliances, Ovens, Range Cookers.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Large Cooking Appliances market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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