LARGE COOKING APPLIANCES IN THAILAND

Euromonitor International

February 2019

LIST OF CONTENTS AND TABLES

Headlines

Prospects

Thai Consumers Hesitate To Use Ovens With High Electricity Consumption

Consumers Have Concerns Over Cooking Times and Food Quality

Thai Cooking Leads To Demand for Cooker Hoods

Competitive Landscape

Lucky Flame Reinforces Its Marketing Budget Challenging Others With Its Product Warranty

Smeg Reigns in Premium Large Cooking Appliances

Category Data

Table 1 Sales of Large Cooking Appliances by Category: Volume 2013-2018

Table 2 Sales of Large Cooking Appliances by Category: Value 2013-2018

Table 3 Sales of Large Cooking Appliances by Category: % Volume Growth 2013-2018

Table 4 Sales of Large Cooking Appliances by Category: % Value Growth 2013-2018

Table 5 Sales of Built-in Hobs by Format: % Volume 2013-2018

Table 6 Sales of Ovens by Connected Appliances: % Volume 2014-2018

Table 7 NBO Company Shares of Large Cooking Appliances: % Volume 2014-2018

Table 8 LBN Brand Shares of Large Cooking Appliances: % Volume 2015-2018

Table 9 NBO Company Shares of Built-in Hobs: % Volume 2014-2018

Table 10 NBO Company Shares of Ovens: % Volume 2014-2018

Table 11 NBO Company Shares of Cooker Hoods: % Volume 2014-2018

Table 12 NBO Company Shares of Built-in Cooker Hoods: % Volume 2014-2018

Table 13 NBO Company Shares of Freestanding Cooker Hoods: % Volume 2014-2018

Table 14 NBO Company Shares of Cookers: % Volume 2014-2018

Table 15 NBO Company Shares of Range Cookers: % Volume 2014-2018

Table 16 Distribution of Large Cooking Appliances by Format: % Volume 2013-2018

Table 17 Production, Imports and Exports of Large Cooking Appliances: Total Volume 2013-2018

Table 18 Forecast Sales of Large Cooking Appliances by Category: Volume 2018-2023

Table 19 Forecast Sales of Large Cooking Appliances by Category: Value 2018-2023

Table 20 Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2018-2023

Table 21 Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2018-2023

Executive Summary

Urban Population Increases Rapidly Boosting Sales Growth

for Consumer Appliances, the Key Attribute Is Energy Efficiency

Top Manufacturers Are Dogged at Their Leading Positions

Online Retailers Are the Rising Star Bouncing From Higher Internet Penetration

Rising Purchasing Power Will Fuel Demand for Premium Products

Market Indicators

Table 22 Household Penetration of Selected Total Stock Consumer Appliances by Category 2013-2018

Table 23 Replacement Cycles of Consumer Appliances by Category 2013-2018

Table 24 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2018-2023

Table 25 Forecast Replacement Cycles of Consumer Appliances by Category 2018-2023

Market Data

Table 26 Sales of Consumer Appliances by Category: Volume 2013-2018

Table 27 Sales of Consumer Appliances by Category: Value 2013-2018

Table 28 Sales of Consumer Appliances by Category: % Volume Growth 2013-2018

Table 29 Sales of Consumer Appliances by Category: % Value Growth 2013-2018

Table 30 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2013-2018

Table 31 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2013-2018

Table 32 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2013-2018

Table 33 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2013-2018

Table 34 Sales of Small Appliances by Category: Volume 2013-2018

Table 35 Sales of Small Appliances by Category: Value 2013-2018

Table 36 Sales of Small Appliances by Category: % Volume Growth 2013-2018

Table 37 Sales of Small Appliances by Category: % Value Growth 2013-2018

Table 38 NBO Company Shares of Major Appliances: % Volume 2014-2018

Table 39 LBN Brand Shares of Major Appliances: % Volume 2015-2018

Table 40 NBO Company Shares of Small Appliances: % Volume 2014-2018

Table 41 LBN Brand Shares of Small Appliances: % Volume 2015-2018

Table 42 Distribution of Major Appliances by Format: % Volume 2013-2018

Table 43 Distribution of Small Appliances by Format: % Volume 2013-2018

Table 44 Forecast Sales of Consumer Appliances by Category: Volume 2018-2023

Table 45 Forecast Sales of Consumer Appliances by Category: Value 2018-2023

Table 46 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2018-2023

Table 47 Forecast Sales of Consumer Appliances by Category: % Value Growth 2018-2023

Table 48 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2018-2023

Table 49 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2018-2023

Table 50 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2018-2023

Table 51 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2018-2023

Table 52 Forecast Sales of Small Appliances by Category: Volume 2018-2023

Table 53 Forecast Sales of Small Appliances by Category: Value 2018-2023

Table 54 Forecast Sales of Small Appliances by Category: % Volume Growth 2018-2023

Table 55 Forecast Sales of Small Appliances by Category: % Value Growth 2018-2023

Sources

Summary 1 Research Sources

In Thailand, ovens are often used in bakeries and restaurants since these establishments can manage the cost by cooking larger portions of food in them. This is unachievable with other appliances such as microwaves and hobs. For home cooking, ovens are not very popular due to their price and electricity consumption. Moreover, they are usually large and therefore suitable only for large households. Mechanical experts try to explain utility rates for ovens and suggest how to choose an appropriate...

Euromonitor International's Large Cooking Appliances in Thailand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Built-in Hobs, Built-in Large Cooking Appliances, Cooker Hoods, Cookers, Freestanding Large Cooking Appliances, Ovens, Range Cookers.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Large Cooking Appliances market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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