1 Report Overview

• 1.1 Study Scope
• 1.2 Key Market Segments
• 1.3 Players Covered: Ranking by Kids Toys Revenue
• 1.4 Market by Type
  • 1.4.1 Global Kids Toys Market Size Growth Rate by Type: 2020 VS 2026
  • 1.4.2 Sports Toys
  • 1.4.3 Intellectual Toys
  • 1.4.4 Education Toys
  • 1.4.5 Decorative Toys
  • 1.4.6 Others
• 1.5 Market by Application
  • 1.5.1 Global Kids Toys Market Share by Marketing Channel: 2020 VS 2026
  • 1.5.2 Online Sales
  • 1.5.3 Offline Sales
• 1.6 Study Objectives
• 1.7 Years Considered

2 Global Growth Trends

• 2.1 Global Kids Toys Market Perspective (2015-2026)
• 2.2 Global Kids Toys Growth Trends by Regions
  • 2.2.1 Kids Toys Market Size by Regions: 2015 VS 2020 VS 2026
  • 2.2.2 Kids Toys Historic Market Share by Regions (2015-2020)
  • 2.2.3 Kids Toys Forecasted Market Size by Regions (2021-2026)
• 2.3 Industry Trends and Growth Strategy
  • 2.3.1 Market Top Trends
  • 2.3.2 Market Drivers
  • 2.3.3 Market Challenges
  • 2.3.4 Porter’s Five Forces Analysis
  • 2.3.5 Kids Toys Market Growth Strategy
  • 2.3.6 Primary Interviews with Key Kids Toys Players (Opinion Leaders)

3 Competition Landscape by Key Players

• 3.1 Global Top Kids Toys Players by Market Size
  • 3.1.1 Global Top Kids Toys Players by Revenue (2015-2020)
  • 3.1.2 Global Kids Toys Revenue Market Share by Players (2015-2020)
  • 3.1.3 Global Kids Toys Market Share by Company Type (Tier 1, Tier 2 and Tier 3)
• 3.2 Global Kids Toys Market Concentration Ratio
  • 3.2.1 Global Kids Toys Market Concentration Ratio (CR5 and HHI)
  • 3.2.2 Global Top 10 and Top 5 Companies by Kids Toys Revenue in 2019
• 3.3 Kids Toys Key Players Head office and Area Served
• 3.4 Key Players Kids Toys Product Solution and Service
• 3.5 Date of Enter into Kids Toys Market
• 3.6 Mergers & Acquisitions, Expansion Plans

4 Market Size by Type (2015-2026)

• 4.1 Global Kids Toys Historic Market Size by Type (2015-2020)
• 4.2 Global Kids Toys Forecasted Market Size by Type (2021-2026)

5 Market Size by Marketing Channel (2015-2026)

• 5.1 Global Kids Toys Market Size by Marketing Channel (2015-2020)
• 5.2 Global Kids Toys Forecasted Market Size by Marketing Channel (2021-2026)

6 North America

• 6.1 North America Kids Toys Market Size (2015-2020)
• 6.2 Kids Toys Key Players in North America (2019-2020)
• 6.3 North America Kids Toys Market Size by Type (2015-2020)
• 6.4 North America Kids Toys Market Size by Marketing Channel (2015-2020)

7 Europe

• 7.1 Europe Kids Toys Market Size (2015-2020)
• 7.2 Kids Toys Key Players in Europe (2019-2020)
• 7.3 Europe Kids Toys Market Size by Type (2015-2020)
• 7.4 Europe Kids Toys Market Size by Marketing Channel (2015-2020)

8 China

• 8.1 China Kids Toys Market Size (2015-2020)
• 8.2 Kids Toys Key Players in China (2019-2020)
• 8.3 China Kids Toys Market Size by Type (2015-2020)
• 8.4 China Kids Toys Market Size by Marketing Channel (2015-2020)

9 Japan

• 9.1 Japan Kids Toys Market Size (2015-2020)
• 9.2 Kids Toys Key Players in Japan (2019-2020)
• 9.3 Japan Kids Toys Market Size by Type (2015-2020)
• 9.4 Japan Kids Toys Market Size by Marketing Channel (2015-2020)

10 Southeast Asia

• 10.1 Southeast Asia Kids Toys Market Size (2015-2020)
• 10.2 Kids Toys Key Players in Southeast Asia (2019-2020)
• 10.3 Southeast Asia Kids Toys Market Size by Type (2015-2020)
• 10.4 Southeast Asia Kids Toys Market Size by Application (2015-2020)

11 India

• 11.1 India Kids Toys Market Size (2015-2020)
• 11.2 Kids Toys Key Players in India (2019-2020)
• 11.3 India Kids Toys Market Size by Type (2015-2020)
• 11.4 India Kids Toys Market Size by Application (2015-2020)

12 Central & South America

• 12.1 Central & South America Kids Toys Market Size (2015-2020)
• 12.2 Kids Toys Key Players in Central & South America (2019-2020)
• 12.3 Central & South America Kids Toys Market Size by Type (2015-2020)
• 12.4 Central & South America Kids Toys Market Size by Application (2015-2020)

13Key Players Profiles

• 13.1 Lego
  • 13.1.1 Lego Company Details
  • 13.1.2 Lego Business Overview
  • 13.1.3 Lego Kids Toys Introduction
  • 13.1.4 Lego Revenue in Kids Toys Business (2015-2020))
  • 13.1.5 Lego Recent Development
• 13.2 Bandai Namco
  • 13.2.1 Bandai Namco Company Details
  • 13.2.2 Bandai Namco Business Overview
  • 13.2.3 Bandai Namco Kids Toys Introduction
  • 13.2.4 Bandai Namco Revenue in Kids Toys Business (2015-2020)
  • 13.2.5 Bandai Namco Recent Development
• 13.3 Fisher-Price
  • 13.3.1 Fisher-Price Company Details
  • 13.3.2 Fisher-Price Business Overview
  • 13.3.3 Fisher-Price Kids Toys Introduction
  • 13.3.4 Fisher-Price Revenue in Kids Toys Business (2015-2020)
  • 13.3.5 Fisher-Price Recent Development
• 13.4 Barbie
  • 13.4.1 Barbie Company Details
  • 13.4.2 Barbie Business Overview
  • 13.4.3 Barbie Kids Toys Introduction
  • 13.4.4 Barbie Revenue in Kids Toys Business (2015-2020)
  • 13.4.5 Barbie Recent Development
• 13.5 Nerf
  • 13.5.1 Nerf Company Details
  • 13.5.2 Nerf Business Overview
  • 13.5.3 Nerf Kids Toys Introduction
  • 13.5.4 Nerf Revenue in Kids Toys Business (2015-2020)
  • 13.5.5 Nerf Recent Development
• 13.6 Hasbro
  • 13.6.1 Hasbro Company Details
  • 13.6.2 Hasbro Business Overview
  • 13.6.3 Hasbro Kids Toys Introduction
  • 13.6.4 Hasbro Revenue in Kids Toys Business (2015-2020)
  • 13.6.5 Hasbro Recent Development
• 13.7 Hot Wheels
  • 13.7.1 Hot Wheels Company Details
  • 13.7.2 Hot Wheels Business Overview
  • 13.7.3 Hot Wheels Kids Toys Introduction
  • 13.7.4 Hot Wheels Revenue in Kids Toys Business (2015-2020)
  • 13.7.5 Hot Wheels Recent Development
• 13.8 My Little Pony
  • 13.8.1 My Little Pony Company Details
  • 13.8.2 My Little Pony Business Overview
  • 13.8.3 My Little Pony Kids Toys Introduction
  • 13.8.4 My Little Pony Revenue in Kids Toys Business (2015-2020)
  • 13.8.5 My Little Pony Recent Development
• 13.9 Mattel
  • 13.9.1 Mattel Company Details
  • 13.9.2 Mattel Business Overview
  • 13.9.3 Mattel Kids Toys Introduction
  • 13.9.4 Mattel Revenue in Kids Toys Business (2015-2020)
  • 13.9.5 Mattel Recent Development
• 13.10 Mobile Suit Gundam
  • 13.10.1 Mobile Suit Gundam Company Details
  • 13.10.2 Mobile Suit Gundam Business Overview
  • 13.10.3 Mobile Suit Gundam Kids Toys Introduction
  • 13.10.4 Mobile Suit Gundam Revenue in Kids Toys Business (2015-2020)
  • 13.10.5 Mobile Suit Gundam Recent Development
• 13.11 Play-Doh
  • 10.11.1 Play-Doh Company Details
  • 10.11.2 Play-Doh Business Overview
  • 10.11.3 Play-Doh Kids Toys Introduction
  • 10.11.4 Play-Doh Revenue in Kids Toys Business (2015-2020)
  • 10.11.5 Play-Doh Recent Development
• 13.12 Monopoly
  • 10.12.1 Monopoly Company Details
  • 10.12.2 Monopoly Business Overview
  • 10.12.3 Monopoly Kids Toys Introduction
  • 10.12.4 Monopoly Revenue in Kids Toys Business (2015-2020)
  • 10.12.5 Monopoly Recent Development
• 13.13 Playskool
  • 10.13.1 Playskool Company Details
  • 10.13.2 Playskool Business Overview
  • 10.13.3 Playskool Kids Toys Introduction
  • 10.13.4 Playskool Revenue in Kids Toys Business (2015-2020)
  • 10.13.5 Playskool Recent Development
• 13.14 Monster High
  • 10.14.1 Monster High Company Details
  • 10.14.2 Monster High Business Overview
  • 10.14.3 Monster High Kids Toys Introduction
  • 10.14.4 Monster High Revenue in Kids Toys Business (2015-2020)
  • 10.14.5 Monster High Recent Development
• 13.15 MEGA Bloks
  • 10.15.1 MEGA Bloks Company Details
  • 10.15.2 MEGA Bloks Business Overview
  • 10.15.3 MEGA Bloks Kids Toys Introduction
  • 10.15.4 MEGA Bloks Revenue in Kids Toys Business (2015-2020)
  • 10.15.5 MEGA Bloks Recent Development
• 13.16 Power Rangers
  • 10.16.1 Power Rangers Company Details
  • 10.16.2 Power Rangers Business Overview
  • 10.16.3 Power Rangers Kids Toys Introduction
  • 10.16.4 Power Rangers Revenue in Kids Toys Business (2015-2020)
  • 10.16.5 Power Rangers Recent Development
• 13.17 AULDEY
  • 10.17.1 AULDEY Company Details
  • 10.17.2 AULDEY Business Overview
  • 10.17.3 AULDEY Kids Toys Introduction
  • 10.17.4 AULDEY Revenue in Kids Toys Business (2015-2020)
  • 10.17.5 AULDEY Recent Development

14Analyst's Viewpoints/Conclusions

15Appendix

• 15.1 Research Methodology
  • 15.1.1 Methodology/Research Approach
  • 15.1.2 Data Source
• 15.2 Disclaimer

Kids Toys market is segmented by Type, and by Marketing Channel. Players, stakeholders, and other participants in the global Kids Toys market will be able to gain the upper hand as they use the report as a powerful resource. The segmental analysis focuses on revenue and forecast by Type and by Marketing Channel in terms of revenue and forecast for the period 2015-2026.

The key players covered in this study
Lego
Bandai Namco
Fisher-Price
Barbie
Nerf
Hasbro
Hot Wheels
My Little Pony
Mattel
Mobile Suit Gundam
Play-Doh
Monopoly
Playskool
Monster High
MEGA Bloks
Power Rangers
AULDEY

Market segment by Type, the product can be split into
Sports Toys
Intellectual Toys
Education Toys
Decorative Toys
Others
Market segment by Marketing Channel, split into
Online Sales
Offline Sales

Market segment by Regions/Countries, this report covers
North America
Europe
China
Japan
Southeast Asia
India
Central & South America