JEANS IN UKRAINE

Euromonitor International

March 2019

LIST OF CONTENTS AND TABLES

Headlines

Prospects

Jeans - Look Trendy While Economising on Other Apparel Items

Economy Jeans Remains the Largest Category

Second-hand Continues Undermining the Potential of Jeans in Ukraine

Competitive Landscape

No-name Jeans and Brand Imitations Fare Well in Ukraine

Turkish Companies Steadily Enhance Positions in Jeans in Ukraine

Category Data

Table 1 Sales of Jeans by Category: Volume 2013-2018

Table 2 Sales of Jeans by Category: Value 2013-2018

Table 3 Sales of Jeans by Category: % Volume Growth 2013-2018

Table 4 Sales of Jeans by Category: % Value Growth 2013-2018

Table 5 Sales of Men's Jeans by Category: Volume 2013-2018

Table 6 Sales of Men's Jeans by Category: Value 2013-2018

Table 7 Sales of Men's Jeans by Category: % Volume Growth 2013-2018

Table 8 Sales of Men's Jeans by Category: % Value Growth 2013-2018

Table 9 Sales of Women's Jeans by Category: Volume 2013-2018

Table 10 Sales of Women's Jeans by Category: Value 2013-2018

Table 11 Sales of Women's Jeans by Category: % Volume Growth 2013-2018

Table 12 Sales of Women's Jeans by Category: % Value Growth 2013-2018

Table 13 NBO Company Shares of Jeans: % Value 2014-2018

Table 14 LBN Brand Shares of Jeans: % Value 2015-2018

Table 15 Forecast Sales of Jeans by Category: Volume 2018-2023

Table 16 Forecast Sales of Jeans by Category: Value 2018-2023

Table 17 Forecast Sales of Jeans by Category: % Volume Growth 2018-2023

Table 18 Forecast Sales of Jeans by Category: % Value Growth 2018-2023

Table 19 Forecast Sales of Men's Jeans by Category: Volume 2018-2023

Table 20 Forecast Sales of Men's Jeans by Category: Value 2018-2023

Table 21 Forecast Sales of Men's Jeans by Category: % Volume Growth 2018-2023

Table 22 Forecast Sales of Men's Jeans by Category: % Value Growth 2018-2023

Table 23 Forecast Sales of Women's Jeans by Category: Volume 2018-2023

Table 24 Forecast Sales of Women's Jeans by Category: Value 2018-2023

Table 25 Forecast Sales of Women's Jeans by Category: % Volume Growth 2018-2023

Table 26 Forecast Sales of Women's Jeans by Category: % Value Growth 2018-2023

Executive Summary

Apparel and Footwear Benefit From Restoring Consumer Spending Power

Brand Landscape Expands in Ukraine

Unbranded Products Generate the Bulk of Sales

Internet Retailing Keeps on Growing in the Country

Economic Factors Remain Key To Category's Potential

Market Data

Table 27 Sales of Apparel and Footwear by Category: Volume 2013-2018

Table 28 Sales of Apparel and Footwear by Category: Value 2013-2018

Table 29 Sales of Apparel and Footwear by Category: % Volume Growth 2013-2018

Table 30 Sales of Apparel and Footwear by Category: % Value Growth 2013-2018

Table 31 NBO Company Shares of Apparel and Footwear: % Value 2014-2018

Table 32 LBN Brand Shares of Apparel and Footwear: % Value 2015-2018

Table 33 Distribution of Apparel and Footwear by Format: % Value 2013-2018

Table 34 Distribution of Apparel and Footwear by Format and Category: % Value 2018

Table 35 Forecast Sales of Apparel and Footwear by Category: Volume 2018-2023

Table 36 Forecast Sales of Apparel and Footwear by Category: Value 2018-2023

Table 37 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2018-2023

Table 38 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2018-2023

Definitions

Sources

Summary 1 Research Sources

Consumer spending power remained affected by the global crisis of 2008 and the local political and economic crisis of 2014 and 2015. Many consumers were forced to economise due to local currency devaluation over the years. Purchases of products other than basic necessities reduced and consumers focused more products with universal applications, such as jeans. Ukrainians wear jeans for work, studying and leisure. Towards the end of the review period jeans demonstrated positive volume sales dynami...

Euromonitor International's Jeans in Ukraine report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Economy Jeans, Premium Jeans, Standard Jeans, Super Premium Jeans.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Jeans market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.