JEANS IN TURKEY

Euromonitor International

March 2019

LIST OF CONTENTS AND TABLES

Headlines

Prospects

Both Skinny Jeans and Boyfriend Jeans Are Popular

Standard Jeans Records the Most Dynamic Performance

Shapewear Jeans Have Increased in Popularity Amongst Turkish Consumers

Competitive Landscape

Lc Waikiki Magazacilik Hizmetleri Continues To Lead Jeans

An Increasing Number of Fast Fashion Retailers Invest in Jeans

Domestic Players Continue To Outperform International Players

Category Data

Table 1 Sales of Jeans by Category: Volume 2013-2018

Table 2 Sales of Jeans by Category: Value 2013-2018

Table 3 Sales of Jeans by Category: % Volume Growth 2013-2018

Table 4 Sales of Jeans by Category: % Value Growth 2013-2018

Table 5 Sales of Men's Jeans by Category: Volume 2013-2018

Table 6 Sales of Men's Jeans by Category: Value 2013-2018

Table 7 Sales of Men's Jeans by Category: % Volume Growth 2013-2018

Table 8 Sales of Men's Jeans by Category: % Value Growth 2013-2018

Table 9 Sales of Women's Jeans by Category: Volume 2013-2018

Table 10 Sales of Women's Jeans by Category: Value 2013-2018

Table 11 Sales of Women's Jeans by Category: % Volume Growth 2013-2018

Table 12 Sales of Women's Jeans by Category: % Value Growth 2013-2018

Table 13 NBO Company Shares of Jeans: % Value 2014-2018

Table 14 LBN Brand Shares of Jeans: % Value 2015-2018

Table 15 Forecast Sales of Jeans by Category: Volume 2018-2023

Table 16 Forecast Sales of Jeans by Category: Value 2018-2023

Table 17 Forecast Sales of Jeans by Category: % Volume Growth 2018-2023

Table 18 Forecast Sales of Jeans by Category: % Value Growth 2018-2023

Table 19 Forecast Sales of Men's Jeans by Category: Volume 2018-2023

Table 20 Forecast Sales of Men's Jeans by Category: Value 2018-2023

Table 21 Forecast Sales of Men's Jeans by Category: % Volume Growth 2018-2023

Table 22 Forecast Sales of Men's Jeans by Category: % Value Growth 2018-2023

Table 23 Forecast Sales of Women's Jeans by Category: Volume 2018-2023

Table 24 Forecast Sales of Women's Jeans by Category: Value 2018-2023

Table 25 Forecast Sales of Women's Jeans by Category: % Volume Growth 2018-2023

Table 26 Forecast Sales of Women's Jeans by Category: % Value Growth 2018-2023

Executive Summary

Apparel and Footwear Continues To Grow Despite the Unfavourable Climate

Millennial Consumers and Digitalisation

Rivalry Continues in Apparel and Footwear

the Growth of Internet Retailing

Stable Outlook

Market Data

Table 27 Sales of Apparel and Footwear by Category: Volume 2013-2018

Table 28 Sales of Apparel and Footwear by Category: Value 2013-2018

Table 29 Sales of Apparel and Footwear by Category: % Volume Growth 2013-2018

Table 30 Sales of Apparel and Footwear by Category: % Value Growth 2013-2018

Table 31 NBO Company Shares of Apparel and Footwear: % Value 2014-2018

Table 32 LBN Brand Shares of Apparel and Footwear: % Value 2015-2018

Table 33 Distribution of Apparel and Footwear by Format: % Value 2013-2018

Table 34 Distribution of Apparel and Footwear by Format and Category: % Value 2018

Table 35 Forecast Sales of Apparel and Footwear by Category: Volume 2018-2023

Table 36 Forecast Sales of Apparel and Footwear by Category: Value 2018-2023

Table 37 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2018-2023

Table 38 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2018-2023

Definitions

Sources

Summary 1 Research Sources

Skinny jeans and boyfriend jeans are expected to maintain their popularity amongst women. The new boyfriend jean silhouette is an updated version of the old boyfriend jeans – it sits high on the waist and has a relaxed fit throughout, but is not as baggy. Skinny jeans is still the most popular style, covering all possible variations: low-rise, high-rise, colours, black, white, print, washed, sanded, sliced and destroyed, yoga and active, leggings, jeggings and stretch.

Euromonitor International's Jeans in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Economy Jeans, Premium Jeans, Standard Jeans, Super Premium Jeans.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Jeans market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.