JEANS IN BRAZIL

Euromonitor International

March 2019

LIST OF CONTENTS AND TABLES

Headlines

Prospects

Premium Jeans Outperforms the Category, Growing Even During the Economic Crisis

Special Features Are Especially Popular, Boosting Sales of Higher-priced Jeans

A Positive Performance Expected for All Price Platforms in Jeans

Competitive Landscape

Large Retailers Continue To Dominate the Competitive Landscape

Levi's Increases Local Production

Store Openings by Levi's

Category Data

Table 1 Sales of Jeans by Category: Volume 2013-2018

Table 2 Sales of Jeans by Category: Value 2013-2018

Table 3 Sales of Jeans by Category: % Volume Growth 2013-2018

Table 4 Sales of Jeans by Category: % Value Growth 2013-2018

Table 5 Sales of Men's Jeans by Category: Volume 2013-2018

Table 6 Sales of Men's Jeans by Category: Value 2013-2018

Table 7 Sales of Men's Jeans by Category: % Volume Growth 2013-2018

Table 8 Sales of Men's Jeans by Category: % Value Growth 2013-2018

Table 9 Sales of Women's Jeans by Category: Volume 2013-2018

Table 10 Sales of Women's Jeans by Category: Value 2013-2018

Table 11 Sales of Women's Jeans by Category: % Volume Growth 2013-2018

Table 12 Sales of Women's Jeans by Category: % Value Growth 2013-2018

Table 13 NBO Company Shares of Jeans: % Value 2014-2018

Table 14 LBN Brand Shares of Jeans: % Value 2015-2018

Table 15 Forecast Sales of Jeans by Category: Volume 2018-2023

Table 16 Forecast Sales of Jeans by Category: Value 2018-2023

Table 17 Forecast Sales of Jeans by Category: % Volume Growth 2018-2023

Table 18 Forecast Sales of Jeans by Category: % Value Growth 2018-2023

Table 19 Forecast Sales of Men's Jeans by Category: Volume 2018-2023

Table 20 Forecast Sales of Men's Jeans by Category: Value 2018-2023

Table 21 Forecast Sales of Men's Jeans by Category: % Volume Growth 2018-2023

Table 22 Forecast Sales of Men's Jeans by Category: % Value Growth 2018-2023

Table 23 Forecast Sales of Women's Jeans by Category: Volume 2018-2023

Table 24 Forecast Sales of Women's Jeans by Category: Value 2018-2023

Table 25 Forecast Sales of Women's Jeans by Category: % Volume Growth 2018-2023

Table 26 Forecast Sales of Women's Jeans by Category: % Value Growth 2018-2023

Executive Summary

Minimal Growth in 2018, As the Performance Seen in 2017 Is Unsustainable

the Competition Intensifies, Leveraging Innovations To Differentiate

Fiercer Competition Results in Strategic Mistakes

E-commerce Grows Strongly, But Factors Limit Growth

Soft Economic Improvements Demand More Sophisticated Strategies for Growth

Market Data

Table 27 Sales of Apparel and Footwear by Category: Volume 2013-2018

Table 28 Sales of Apparel and Footwear by Category: Value 2013-2018

Table 29 Sales of Apparel and Footwear by Category: % Volume Growth 2013-2018

Table 30 Sales of Apparel and Footwear by Category: % Value Growth 2013-2018

Table 31 NBO Company Shares of Apparel and Footwear: % Value 2014-2018

Table 32 LBN Brand Shares of Apparel and Footwear: % Value 2015-2018

Table 33 Distribution of Apparel and Footwear by Format: % Value 2013-2018

Table 34 Distribution of Apparel and Footwear by Format and Category: % Value 2018

Table 35 Forecast Sales of Apparel and Footwear by Category: Volume 2018-2023

Table 36 Forecast Sales of Apparel and Footwear by Category: Value 2018-2023

Table 37 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2018-2023

Table 38 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2018-2023

Definitions

Sources

Summary 1 Research Sources

Products that represent a higher investment are usually the first to be impacted by an economic crisis. However, this has not been the case with jeans in Brazil, as premium-priced items are purchased even by consumers at lower socioeconomic levels. Sawary and Planet Girls are brands that have been successful for years in targeting mainly middle-class young women. Their products are frequently premium-priced; even so, their sales are gaining relevance, which demonstrates the importance of jeans i...

Euromonitor International's Jeans in Brazil report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Economy Jeans, Premium Jeans, Standard Jeans, Super Premium Jeans.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Jeans market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.