INTERNET RETAILING IN ECUADOR

Euromonitor International

February 2019

LIST OF CONTENTS AND TABLES

Headlines

Prospects

E-shoppers Increasing at Sustained Pace in Ecuador

Internet Retailing Yet To Develop Amongst Grocery Categories

Main Prospects for Growth Include Electronics and Apparel

Competitive Landscape

Internet Retailing Sales Concentrated Amongst Mid-high and High-income Groups

Increased Convenience and Low Prices Boost E-commerce Presence

Linio Changes Strategy To Improve Operations in Ecuador

Channel Data

Table 1 Internet Retailing by Category: Value 2013-2018

Table 2 Internet Retailing by Category: % Value Growth 2013-2018

Table 3 Internet Retailing GBO Company Shares: % Value 2014-2018

Table 4 Internet Retailing GBN Brand Shares: % Value 2015-2018

Table 5 Internet Retailing Forecasts by Category: Value 2018-2023

Table 6 Internet Retailing Forecasts by Category: % Value Growth 2018-2023

Executive Summary

Retailers Are Recovering Sales After 2016 Economic Downfall

Store-based Retailing Captures Most of the Retailing Sales

Online Purchases Increase at Sustained Pace in Ecuador

Sales and Promotions Continue To Be Commonly Used To Increase Volume Sales

Digital Media Improving Retailers' Product Promotion

Operating Environment

Informal Retailing

Opening Hours

Summary 1 Standard Opening Hours by Channel Type

Physical Retail Landscape

Cash and Carry

Seasonality

Payments and Delivery

Emerging Business Models

Market Data

Table 7 Sales in Retailing by Store-based vs Non-Store: Value 2013-2018

Table 8 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2013-2018

Table 9 Sales in Store-Based Retailing by Channel: Value 2013-2018

Table 10 Sales in Store-Based Retailing by Channel: % Value Growth 2013-2018

Table 11 Store-Based Retailing Outlets by Channel: Units 2013-2018

Table 12 Store-Based Retailing Outlets by Channel: % Unit Growth 2013-2018

Table 13 Sales in Non-Store Retailing by Channel: Value 2013-2018

Table 14 Sales in Non-Store Retailing by Channel: % Value Growth 2013-2018

Table 15 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2013-2018

Table 16 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2013-2018

Table 17 Sales in Non-Grocery Specialists by Channel: Value 2013-2018

Table 18 Sales in Non-Grocery Specialists by Channel: % Value Growth 2013-2018

Table 19 Non-Grocery Specialists Outlets by Channel: Units 2013-2018

Table 20 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2013-2018

Table 21 Retailing GBO Company Shares: % Value 2014-2018

Table 22 Retailing GBN Brand Shares: % Value 2015-2018

Table 23 Store-based Retailing GBO Company Shares: % Value 2014-2018

Table 24 Store-based Retailing GBN Brand Shares: % Value 2015-2018

Table 25 Store-based Retailing LBN Brand Shares: Outlets 2015-2018

Table 26 Non-Store Retailing GBO Company Shares: % Value 2014-2018

Table 27 Non-Store Retailing GBN Brand Shares: % Value 2015-2018

Table 28 Non-Grocery Specialists GBO Company Shares: % Value 2014-2018

Table 29 Non-Grocery Specialists GBN Brand Shares: % Value 2015-2018

Table 30 Non-Grocery Specialists LBN Brand Shares: Outlets 2015-2018

Table 31 Non-Grocery Specialists LBN Brand Shares: Selling Space 2015-2018

Table 32 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2018-2023

Table 33 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2018-2023

Table 34 Forecast Sales in Store-Based Retailing by Channel: Value 2018-2023

Table 35 Forecast Sales in Store-Based Retailing by Channel: % Value Growth 2018-2023

Table 36 Forecast Store-Based Retailing Outlets by Channel: Units 2018-2023

Table 37 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2018-2023

Table 38 Forecast Sales in Non-Store Retailing by Channel: Value 2018-2023

Table 39 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2018-2023

Table 40 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2018-2023

Table 41 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023

Table 42 Forecast Sales in Non-Grocery Specialists by Channel: Value 2018-2023

Table 43 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2018-2023

Table 44 Forecast Non-Grocery Specialists Outlets by Channel: Units 2018-2023

Table 45 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2018-2023

Definitions

Sources

Summary 2 Research Sources

Ecuador is part of the new dynamic to make online purchases and electronic commerce is adding more 'e-shoppers' within the Ecuadorian population. There are different reasons why online commerce has grown, but perhaps the main driver is the increasing penetration of the internet. According to the National Institute of Statistics and Census (INEC), 5 out of 10 Ecuadorians access the internet today, with a stronger increasing pace during the last two years of the review period. Social networks also...

Euromonitor International's Internet Retailing in Ecuador report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Apparel and Footwear Internet Retailing, Beauty and Personal Care Internet Retailing, Consumer Appliances Internet Retailing, Consumer Electronics Internet Retailing, Consumer Health Internet Retailing, Food and Drink Internet Retailing, Home Care Internet Retailing, Home Improvement and Gardening Internet Retailing, Homewares and Home Furnishings Internet Retailing, Media Products Internet Retailing, Other Internet Retailing, Personal Accessories and Eyewear Internet Retailing, Pet Care Internet Retailing, Traditional Toys and Games Internet Retailing, Video Games Hardware Internet Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Internet Retailing market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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