INTERNET RETAILING IN CROATIA

Euromonitor International

February 2019

LIST OF CONTENTS AND TABLES

Headlines

Prospects

Main Motive for Online Purchases - Cheaper Goods

Growth Comes From Abroad, Not From Local Retailers

Strong Growth Being Seen But Potential Not Yet Fully Exploited

Competitive Landscape

Third-party Merchants Lead

Domestic Internet Retailers Are Confident About the Future

Delivery Services on the Verge of Collapse

Channel Data

Table 1 Internet Retailing by Category: Value 2013-2018

Table 2 Internet Retailing by Category: % Value Growth 2013-2018

Table 3 Internet Retailing GBO Company Shares: % Value 2014-2018

Table 4 Internet Retailing GBN Brand Shares: % Value 2015-2018

Table 5 Internet Retailing Forecasts by Category: Value 2018-2023

Table 6 Internet Retailing Forecasts by Category: % Value Growth 2018-2023

Executive Summary

Sales Are Growing But Croatia Is Still Far From the European Average in Terms of Spending

Non-grocery Grows Faster Than Grocery

Locals Strike Back

Agrokor Possibly Out of Trouble

A Calming Down of Sales Growth on the Horizon

Operating Environment

Informal Retailing

Opening Hours

Summary 1 Standard Opening Hours by Channel Type

Physical Retail Landscape

Cash and Carry

Table 7 Cash and Carry Sales: Value

Seasonality

Payments and Delivery

Emerging Business Models

Market Data

Table 8 Sales in Retailing by Store-based vs Non-Store: Value 2013-2018

Table 9 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2013-2018

Table 10 Sales in Store-Based Retailing by Channel: Value 2013-2018

Table 11 Sales in Store-Based Retailing by Channel: % Value Growth 2013-2018

Table 12 Store-Based Retailing Outlets by Channel: Units 2013-2018

Table 13 Store-Based Retailing Outlets by Channel: % Unit Growth 2013-2018

Table 14 Sales in Non-Store Retailing by Channel: Value 2013-2018

Table 15 Sales in Non-Store Retailing by Channel: % Value Growth 2013-2018

Table 16 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2013-2018

Table 17 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2013-2018

Table 18 Sales in Non-Grocery Specialists by Channel: Value 2013-2018

Table 19 Sales in Non-Grocery Specialists by Channel: % Value Growth 2013-2018

Table 20 Non-Grocery Specialists Outlets by Channel: Units 2013-2018

Table 21 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2013-2018

Table 22 Retailing GBO Company Shares: % Value 2014-2018

Table 23 Retailing GBN Brand Shares: % Value 2015-2018

Table 24 Store-based Retailing GBO Company Shares: % Value 2014-2018

Table 25 Store-based Retailing GBN Brand Shares: % Value 2015-2018

Table 26 Store-based Retailing LBN Brand Shares: Outlets 2015-2018

Table 27 Non-Store Retailing GBO Company Shares: % Value 2014-2018

Table 28 Non-Store Retailing GBN Brand Shares: % Value 2015-2018

Table 29 Non-Grocery Specialists GBO Company Shares: % Value 2014-2018

Table 30 Non-Grocery Specialists GBN Brand Shares: % Value 2015-2018

Table 31 Non-Grocery Specialists LBN Brand Shares: Outlets 2015-2018

Table 32 Non-Grocery Specialists LBN Brand Shares: Selling Space 2015-2018

Table 33 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2018-2023

Table 34 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2018-2023

Table 35 Forecast Sales in Store-Based Retailing by Channel: Value 2018-2023

Table 36 Forecast Sales in Store-Based Retailing by Channel: % Value Growth 2018-2023

Table 37 Forecast Store-Based Retailing Outlets by Channel: Units 2018-2023

Table 38 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2018-2023

Table 39 Forecast Sales in Non-Store Retailing by Channel: Value 2018-2023

Table 40 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2018-2023

Table 41 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2018-2023

Table 42 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023

Table 43 Forecast Sales in Non-Grocery Specialists by Channel: Value 2018-2023

Table 44 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2018-2023

Table 45 Forecast Non-Grocery Specialists Outlets by Channel: Units 2018-2023

Table 46 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2018-2023

Definitions

Sources

Summary 2 Research Sources

Most of the merchandise purchased online is ordered via third-party merchants, or online marketplaces. This means that the main motive for buying online is the price. The second most important reason is the product variety: with Croatia being a small market, none of the physical stores can keep a stock so wide that it could compete in width with any virtual product portfolio.

Euromonitor International's Internet Retailing in Croatia report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Apparel and Footwear Internet Retailing, Beauty and Personal Care Internet Retailing, Consumer Appliances Internet Retailing, Consumer Electronics Internet Retailing, Consumer Health Internet Retailing, Food and Drink Internet Retailing, Home Care Internet Retailing, Home Improvement and Gardening Internet Retailing, Homewares and Home Furnishings Internet Retailing, Media Products Internet Retailing, Other Internet Retailing, Personal Accessories and Eyewear Internet Retailing, Pet Care Internet Retailing, Traditional Toys and Games Internet Retailing, Video Games Hardware Internet Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Internet Retailing market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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