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Global In-Game Advertising Market Size, Status and Forecast 2019-2025

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Table of Contents

    1 Report Overview

    • 1.1 Study Scope
    • 1.2 Key Market Segments
    • 1.3 Players Covered
    • 1.4 Market Analysis by Type
      • 1.4.1 Global In-Game Advertising Market Size Growth Rate by Type (2014-2025)
      • 1.4.2 Dynamic In-Game Advertising (aka DIGA)
      • 1.4.3 Static In-Game Advertising
      • 1.4.4 Advergames
    • 1.5 Market by Application
      • 1.5.1 Global In-Game Advertising Market Share by Application (2014-2025)
      • 1.5.2 Mobile phone
      • 1.5.3 PC
      • 1.5.4 Others
    • 1.6 Study Objectives
    • 1.7 Years Considered

    2 Global Growth Trends

    • 2.1 In-Game Advertising Market Size
    • 2.2 In-Game Advertising Growth Trends by Regions
      • 2.2.1 In-Game Advertising Market Size by Regions (2014-2025)
      • 2.2.2 In-Game Advertising Market Share by Regions (2014-2019)
    • 2.3 Industry Trends
      • 2.3.1 Market Top Trends
      • 2.3.2 Market Drivers
      • 2.3.3 Market Opportunities

    3 Market Share by Key Players

    • 3.1 In-Game Advertising Market Size by Manufacturers
      • 3.1.1 Global In-Game Advertising Revenue by Manufacturers (2014-2019)
      • 3.1.2 Global In-Game Advertising Revenue Market Share by Manufacturers (2014-2019)
      • 3.1.3 Global In-Game Advertising Market Concentration Ratio (CR5 and HHI)
    • 3.2 In-Game Advertising Key Players Head office and Area Served
    • 3.3 Key Players In-Game Advertising Product/Solution/Service
    • 3.4 Date of Enter into In-Game Advertising Market
    • 3.5 Mergers & Acquisitions, Expansion Plans

    4 Breakdown Data by Type and Application

    • 4.1 Global In-Game Advertising Market Size by Type (2014-2019)
    • 4.2 Global In-Game Advertising Market Size by Application (2014-2019)

    5 United States

    • 5.1 United States In-Game Advertising Market Size (2014-2019)
    • 5.2 In-Game Advertising Key Players in United States
    • 5.3 United States In-Game Advertising Market Size by Type
    • 5.4 United States In-Game Advertising Market Size by Application

    6 Europe

    • 6.1 Europe In-Game Advertising Market Size (2014-2019)
    • 6.2 In-Game Advertising Key Players in Europe
    • 6.3 Europe In-Game Advertising Market Size by Type
    • 6.4 Europe In-Game Advertising Market Size by Application

    7 China

    • 7.1 China In-Game Advertising Market Size (2014-2019)
    • 7.2 In-Game Advertising Key Players in China
    • 7.3 China In-Game Advertising Market Size by Type
    • 7.4 China In-Game Advertising Market Size by Application

    8 Japan

    • 8.1 Japan In-Game Advertising Market Size (2014-2019)
    • 8.2 In-Game Advertising Key Players in Japan
    • 8.3 Japan In-Game Advertising Market Size by Type
    • 8.4 Japan In-Game Advertising Market Size by Application

    9 Southeast Asia

    • 9.1 Southeast Asia In-Game Advertising Market Size (2014-2019)
    • 9.2 In-Game Advertising Key Players in Southeast Asia
    • 9.3 Southeast Asia In-Game Advertising Market Size by Type
    • 9.4 Southeast Asia In-Game Advertising Market Size by Application

    10 India

    • 10.1 India In-Game Advertising Market Size (2014-2019)
    • 10.2 In-Game Advertising Key Players in India
    • 10.3 India In-Game Advertising Market Size by Type
    • 10.4 India In-Game Advertising Market Size by Application

    11 Central & South America

    • 11.1 Central & South America In-Game Advertising Market Size (2014-2019)
    • 11.2 In-Game Advertising Key Players in Central & South America
    • 11.3 Central & South America In-Game Advertising Market Size by Type
    • 11.4 Central & South America In-Game Advertising Market Size by Application

    12 International Players Profiles

    • 12.1 Motive Interative
      • 12.1.1 Motive Interative Company Details
      • 12.1.2 Company Description and Business Overview
      • 12.1.3 In-Game Advertising Introduction
      • 12.1.4 Motive Interative Revenue in In-Game Advertising Business (2014-2019)
      • 12.1.5 Motive Interative Recent Development
    • 12.2 RapidFire
      • 12.2.1 RapidFire Company Details
      • 12.2.2 Company Description and Business Overview
      • 12.2.3 In-Game Advertising Introduction
      • 12.2.4 RapidFire Revenue in In-Game Advertising Business (2014-2019)
      • 12.2.5 RapidFire Recent Development
    • 12.3 Double Fusion
      • 12.3.1 Double Fusion Company Details
      • 12.3.2 Company Description and Business Overview
      • 12.3.3 In-Game Advertising Introduction
      • 12.3.4 Double Fusion Revenue in In-Game Advertising Business (2014-2019)
      • 12.3.5 Double Fusion Recent Development
    • 12.4 Engage Advertising
      • 12.4.1 Engage Advertising Company Details
      • 12.4.2 Company Description and Business Overview
      • 12.4.3 In-Game Advertising Introduction
      • 12.4.4 Engage Advertising Revenue in In-Game Advertising Business (2014-2019)
      • 12.4.5 Engage Advertising Recent Development
    • 12.5 Giftgaming
      • 12.5.1 Giftgaming Company Details
      • 12.5.2 Company Description and Business Overview
      • 12.5.3 In-Game Advertising Introduction
      • 12.5.4 Giftgaming Revenue in In-Game Advertising Business (2014-2019)
      • 12.5.5 Giftgaming Recent Development
    • 12.6 Electronic Arts
      • 12.6.1 Electronic Arts Company Details
      • 12.6.2 Company Description and Business Overview
      • 12.6.3 In-Game Advertising Introduction
      • 12.6.4 Electronic Arts Revenue in In-Game Advertising Business (2014-2019)
      • 12.6.5 Electronic Arts Recent Development
    • 12.7 Google Adscape Media
      • 12.7.1 Google Adscape Media Company Details
      • 12.7.2 Company Description and Business Overview
      • 12.7.3 In-Game Advertising Introduction
      • 12.7.4 Google Adscape Media Revenue in In-Game Advertising Business (2014-2019)
      • 12.7.5 Google Adscape Media Recent Development
    • 12.8 Media Spike
      • 12.8.1 Media Spike Company Details
      • 12.8.2 Company Description and Business Overview
      • 12.8.3 In-Game Advertising Introduction
      • 12.8.4 Media Spike Revenue in In-Game Advertising Business (2014-2019)
      • 12.8.5 Media Spike Recent Development
    • 12.9 Playwire Media
      • 12.9.1 Playwire Media Company Details
      • 12.9.2 Company Description and Business Overview
      • 12.9.3 In-Game Advertising Introduction
      • 12.9.4 Playwire Media Revenue in In-Game Advertising Business (2014-2019)
      • 12.9.5 Playwire Media Recent Development

    13 Market Forecast 2019-2025

    • 13.1 Market Size Forecast by Regions
    • 13.2 United States
    • 13.3 Europe
    • 13.4 China
    • 13.5 Japan
    • 13.6 Southeast Asia
    • 13.7 India
    • 13.8 Central & South America
    • 13.9 Market Size Forecast by Product (2019-2025)
    • 13.10 Market Size Forecast by Application (2019-2025)

    14 Analyst's Viewpoints/Conclusions

      15 Appendix

      • 15.1 Research Methodology
        • 15.1.1 Methodology/Research Approach
          • 15.1.1.1 Research Programs/Design
          • 15.1.1.2 Market Size Estimation
          • 12.1.1.3 Market Breakdown and Data Triangulation
        • 15.1.2 Data Source
          • 15.1.2.1 Secondary Sources
          • 15.1.2.2 Primary Sources
      • 15.2 Disclaimer

      In-game advertising (IGA) refers to advertising in computer and video games. IGA differs from advergaming, which refers to a game specifically made to advertise a product. ... Due to the custom programming required, dynamic advertising is usually presented in the background; static advertisements can appear as either.
      Increasing demand for social and mobile gaming is expected to drive the global in-game advertising market. In-game advertising allows advertisements to be integrated into desktop and mobile games through commercials, cut-scenes, billboards, and background displays. Additionally, these advertisements are non-interrupting and facilitate seamless experience to players. In-game advertisements are anticipated to cause greater audio-visual impact causing favorable and long-lasting product impressions on viewers.
      Various benefits such as reduced advertising expenses, increased reach and return on investments, rapid integration, and easy configuration of advertisements in social gaming are anticipated to drive the in-game advertising market. Further, implementation of various payment schemes for gaming reduces frauds, which may propel market demand over the forecast period. Increasing availability of free mobile games utilizing in-game advertising to generate revenues is anticipated to propel market growth. This service may also generate added revenues for game developers, which is further expected to fuel market growth. In-game advertisements integrated in mobile games also enable location and tracking features, which may be utilized to provide location specific advertisements to consumers resulting in greater consumer impact.
      In 2018, the global In-Game Advertising market size was xx million US$ and it is expected to reach xx million US$ by the end of 2025, with a CAGR of xx% during 2019-2025.

      This report focuses on the global In-Game Advertising status, future forecast, growth opportunity, key market and key players. The study objectives are to present the In-Game Advertising development in United States, Europe and China.

      The key players covered in this study
      Motive Interative
      RapidFire
      Double Fusion
      Engage Advertising
      Giftgaming
      Electronic Arts
      Google Adscape Media
      Media Spike
      Playwire Media

      Market segment by Type, the product can be split into
      Dynamic In-Game Advertising (aka DIGA)
      Static In-Game Advertising
      Advergames

      Market segment by Application, split into
      Mobile phone
      PC
      Others

      Market segment by Regions/Countries, this report covers
      United States
      Europe
      China
      Japan
      Southeast Asia
      India
      Central & South America

      The study objectives of this report are:
      To analyze global In-Game Advertising status, future forecast, growth opportunity, key market and key players.
      To present the In-Game Advertising development in United States, Europe and China.
      To strategically profile the key players and comprehensively analyze their development plan and strategies.
      To define, describe and forecast the market by product type, market and key regions.

      In this study, the years considered to estimate the market size of In-Game Advertising are as follows:
      History Year: 2014-2018
      Base Year: 2018
      Estimated Year: 2019
      Forecast Year 2019 to 2025
      For the data information by region, company, type and application, 2018 is considered as the base year. Whenever data information was unavailable for the base year, the prior year has been considered.

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