ICE CREAM AND FROZEN DESSERTS IN TURKEY

Euromonitor International

July 2018

LIST OF CONTENTS AND TABLES

Headlines

Prospects

Healthy Lifestyles Are Predicted To Boost Growth

More Innovative Ingredients and Flavours Are Expected To Be Introduced

Premium Ice Cream Is Predicted To Be A Major Trend

Competitive Landscape

Unilever San Ve Tic Türk As Continues To Lead Sales and Innovation

Unilever's Magnum Brand Records A Value Share Increase

Private Label Increases Its Value Share in Frozen Desserts Over the Review Period

Category Data

Table 1 Sales of Ice Cream and Frozen Desserts by Category: Volume 2013-2018

Table 2 Sales of Ice Cream and Frozen Desserts by Category: Value 2013-2018

Table 3 Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2013-2018

Table 4 Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2013-2018

Table 5 Sales of Ice Cream by Leading Flavours: Rankings 2013-2018

Table 6 NBO Company Shares of Ice Cream and Frozen Desserts: % Value 2014-2018

Table 7 LBN Brand Shares of Ice Cream and Frozen Desserts: % Value 2015-2018

Table 8 NBO Company Shares of Ice Cream: % Value 2014-2018

Table 9 LBN Brand Shares of Ice Cream: % Value 2015-2018

Table 10 NBO Company Shares of Impulse Ice Cream: % Value 2014-2018

Table 11 LBN Brand Shares of Impulse Ice Cream: % Value 2015-2018

Table 12 NBO Company Shares of Take-home Ice Cream: % Value 2014-2018

Table 13 LBN Brand Shares of Take-home Ice Cream: % Value 2015-2018

Table 14 NBO Company Shares of Frozen Desserts: % Value 2014-2018

Table 15 LBN Brand Shares of Frozen Desserts: % Value 2015-2018

Table 16 Distribution of Ice Cream and Frozen Desserts by Format: % Value 2013-2018

Table 17 Distribution of Ice Cream by Format: % Value 2013-2018

Table 18 Distribution of Frozen Desserts by Format: % Value 2013-2018

Table 19 Forecast Sales of Ice Cream and Frozen Desserts by Category: Volume 2018-2023

Table 20 Forecast Sales of Ice Cream and Frozen Desserts by Category: Value 2018-2023

Table 21 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2018-2023

Table 22 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2018-2023

Executive Summary

Turkish Lira Devaluation Increases Pressure on Unit Prices

Private Label Gains in Popularity

Polarisation of Share Between Established Players and Private Label Continues

Modern Grocery Retailers Gaining Ground From Traditional Independent Channels

Innovative New Product Launches Are Expected To Enhance Growth

Foodservice

Sales To Foodservice

Consumer Foodservice

Category Data

Table 23 Foodservice Sales of Packaged Food by Category: Volume 2013-2018

Table 24 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018

Table 25 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023

Table 26 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

Market Data

Table 27 Sales of Packaged Food by Category: Volume 2013-2018

Table 28 Sales of Packaged Food by Category: % Volume Growth 2013-2018

Table 29 Sales of Packaged Food by Category: % Value Growth 2013-2018

Table 30 GBO Company Shares of Packaged Food: % Value 2014-2018

Table 31 NBO Company Shares of Packaged Food: % Value 2014-2018

Table 32 LBN Brand Shares of Packaged Food: % Value 2015-2018

Table 33 Penetration of Private Label by Category: % Value 2013-2018

Table 34 Distribution of Packaged Food by Format: % Value 2013-2018

Table 35 Distribution of Packaged Food by Format and Category: % Value 2018

Table 36 Forecast Sales of Packaged Food by Category: Volume 2018-2023

Table 37 Forecast Sales of Packaged Food by Category: Value 2018-2023

Table 38 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023

Table 39 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

Definitions

Sources

Summary 1 Research Sources

Healthy living and healthy diets are predicted to lead growth in many snack categories over the forecast period, including ice cream. Ice cream is considered a comparably healthier snack thanks to its high milk content. Dairy ice cream, both impulse and bulk, is expected to be influenced by this trend especially. Moreover, health and wellness is predicted to decrease the seasonality effect as bulk dairy ice cream is more likely to be consumed during the winter than it was before. This trend is e...

Euromonitor International's Ice Cream and Frozen Desserts in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Frozen Desserts, Ice Cream.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Ice Cream and Frozen Desserts market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.