ICE CREAM AND FROZEN DESSERTS IN TUNISIA

Euromonitor International

July 2018

LIST OF CONTENTS AND TABLES

Headlines

Prospects

Average Unit Price Increase To Continue Pushing Value Growth Over the Forecast Period

Artisanal Ice Cream Expected To Perform Well

Sugar-free and Organic Products Are Expected To Be Seen Over the Forecast Period

Competitive Landscape

Gipa Continues To Dominate Ice Cream and Frozen Desserts in Tunisia

Société Vilavi SA Is the Leader of Advertising in Ice Cream

Domestic Companies Dominate Sales

Category Data

Table 1 Sales of Ice Cream and Frozen Desserts by Category: Volume 2013-2018

Table 2 Sales of Ice Cream and Frozen Desserts by Category: Value 2013-2018

Table 3 Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2013-2018

Table 4 Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2013-2018

Table 5 NBO Company Shares of Ice Cream and Frozen Desserts: % Value 2014-2018

Table 6 LBN Brand Shares of Ice Cream and Frozen Desserts: % Value 2015-2018

Table 7 NBO Company Shares of Ice Cream: % Value 2014-2018

Table 8 LBN Brand Shares of Ice Cream: % Value 2015-2018

Table 9 NBO Company Shares of Frozen Desserts: % Value 2014-2018

Table 10 LBN Brand Shares of Frozen Desserts: % Value 2015-2018

Table 11 Distribution of Ice Cream and Frozen Desserts by Format: % Value 2013-2018

Table 12 Distribution of Ice Cream by Format: % Value 2013-2018

Table 13 Distribution of Frozen Desserts by Format: % Value 2013-2018

Table 14 Forecast Sales of Ice Cream and Frozen Desserts by Category: Volume 2018-2023

Table 15 Forecast Sales of Ice Cream and Frozen Desserts by Category: Value 2018-2023

Table 16 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2018-2023

Table 17 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2018-2023

Executive Summary

Positive Development of Key Categories Boosts Packaged Food Performance

Rising Middle Class Strengthens Demand for Economy and Standard Products

Domestic Players Continue To Lead Packaged Food in 2018

No Significant Changes in Packaged Food Distribution Witnessed in 2018

Outlook for Packaged Food in Tunisia Remains Favourable

Foodservice

Sales To Foodservice

Category Data

Table 18 Foodservice Sales of Packaged Food by Category: Volume 2013-2018

Table 19 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018

Table 20 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023

Table 21 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

Market Data

Table 22 Sales of Packaged Food by Category: Volume 2013-2018

Table 23 Sales of Packaged Food by Category: Value 2013-2018

Table 24 Sales of Packaged Food by Category: % Volume Growth 2013-2018

Table 25 Sales of Packaged Food by Category: % Value Growth 2013-2018

Table 26 GBO Company Shares of Packaged Food: % Value 2014-2018

Table 27 NBO Company Shares of Packaged Food: % Value 2014-2018

Table 28 LBN Brand Shares of Packaged Food: % Value 2015-2018

Table 29 Distribution of Packaged Food by Format: % Value 2013-2018

Table 30 Distribution of Packaged Food by Format and Category: % Value 2018

Table 31 Forecast Sales of Packaged Food by Category: Volume 2018-2023

Table 32 Forecast Sales of Packaged Food by Category: Value 2018-2023

Table 33 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023

Table 34 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

Sources

Summary 1 Research Sources

Over the forecast period, average unit prices are expected to continue pushing value growth in ice cream. Volume growth will also remain positive due mainly to the ongoing rise of the snacking trend. In addition, the shift towards modern grocery retailers which has resulted in the opening of more supermarkets and hypermarkets across Tunisia, has made a variety of ice cream widely available, which will also push demand for ice cream over the forecast period.

Euromonitor International's Ice Cream and Frozen Desserts in Tunisia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Frozen Desserts, Ice Cream.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Ice Cream and Frozen Desserts market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.