ICE CREAM AND FROZEN DESSERTS IN MACEDONIA

Euromonitor International

July 2018

LIST OF CONTENTS AND TABLES

Headlines

Prospects

Ice Cream and Frozen Desserts Remains Highly Seasonal

Demand for Ice Cream and Frozen Desserts Is Beginning To Polarise

Ulk Ice Cream Dominates, But Impulse Ice Cream Performs Best

Competitive Landscape

Nestlé Adriatik Makedonija Dooel Leads Ice Cream and Frozen Desserts

Unilever Group Poised To Compete With Nestlé

Modest Presence of Domestic Companies and Brands

Category Data

Table 1 Sales of Ice Cream and Frozen Desserts by Category: Volume 2013-2018

Table 2 Sales of Ice Cream and Frozen Desserts by Category: Value 2013-2018

Table 3 Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2013-2018

Table 4 Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2013-2018

Table 5 NBO Company Shares of Ice Cream and Frozen Desserts: % Value 2014-2018

Table 6 LBN Brand Shares of Ice Cream and Frozen Desserts: % Value 2015-2018

Table 7 NBO Company Shares of Ice Cream: % Value 2014-2018

Table 8 LBN Brand Shares of Ice Cream: % Value 2015-2018

Table 9 NBO Company Shares of Frozen Desserts: % Value 2014-2018

Table 10 LBN Brand Shares of Frozen Desserts: % Value 2015-2018

Table 11 Distribution of Ice Cream and Frozen Desserts by Format: % Value 2013-2018

Table 12 Distribution of Ice Cream by Format: % Value 2013-2018

Table 13 Distribution of Frozen Desserts by Format: % Value 2013-2018

Table 14 Forecast Sales of Ice Cream and Frozen Desserts by Category: Volume 2018-2023

Table 15 Forecast Sales of Ice Cream and Frozen Desserts by Category: Value 2018-2023

Table 16 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2018-2023

Table 17 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2018-2023

Executive Summary

Packaged Food Continues To Record Stable Growth in 2018

Health, Wellness and Convenience Are the Major Trends Impacting Packaged Food

All Top Five Leaders in Packaged Food Are Domestic Companies

Traditional Grocers Dominate But Modern Grocers Increase Their Share

Focus on Innovation and Convenience To Be the Driving Forces of Future Growth

Foodservice

Sales To Foodservice

Category Data

Table 18 Foodservice Sales of Packaged Food by Category: Volume 2013-2018

Table 19 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018

Table 20 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023

Table 21 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

Market Data

Table 22 Sales of Packaged Food by Category: Volume 2013-2018

Table 23 Sales of Packaged Food by Category: % Volume Growth 2013-2018

Table 24 Sales of Packaged Food by Category: % Value Growth 2013-2018

Table 25 GBO Company Shares of Packaged Food: % Value 2014-2018

Table 26 NBO Company Shares of Packaged Food: % Value 2014-2018

Table 27 LBN Brand Shares of Packaged Food: % Value 2015-2018

Table 28 Penetration of Private Label by Category: % Value 2013-2018

Table 29 Distribution of Packaged Food by Format: % Value 2013-2018

Table 30 Distribution of Packaged Food by Format and Category: % Value 2018

Table 31 Forecast Sales of Packaged Food by Category: Volume 2018-2023

Table 32 Forecast Sales of Packaged Food by Category: Value 2018-2023

Table 33 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023

Table 34 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

Sources

Summary 1 Research Sources

In 2018, ice cream and frozen desserts continues to experience significant seasonality and oscillations in supply with products and brands in the category. Most of the ice cream sales occur during the hot summer months, between May and October, with minimal sales occurring throughout the rest of the year. June through August is the period when ice cream and frozen desserts sales are at their peak. Frozen desserts outperformed ice cream in 2018, both in retail volume and retail value terms, as it...

Euromonitor International's Ice Cream and Frozen Desserts in Macedonia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Frozen Desserts, Ice Cream.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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* Get a detailed picture of the Ice Cream and Frozen Desserts market;
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* Use five-year forecasts to assess how the market is predicted to develop.

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