ICE CREAM AND FROZEN DESSERTS IN HUNGARY

Euromonitor International

July 2018

LIST OF CONTENTS AND TABLES

Headlines

Prospects

Category Players Make Successful Efforts To Reduce the Negative Effects of Seasonality and Weather Conditions

Lactose-free, Gluten-free and Water Ice Cream To Benefit From Growing Demand

Modest Price Increases Due To Competition and the Strong Position of Private Label

Competitive Landscape

Manufacturers of Branded Products May Be Forced To Follow the Lead of Private Label Manufacturers

Unilever Magyarország Maintains Its Leading Position in A Challenging Environment

New Launches From Unilever Magyarország

Category Data

Table 1 Sales of Ice Cream and Frozen Desserts by Category: Volume 2013-2018

Table 2 Sales of Ice Cream and Frozen Desserts by Category: Value 2013-2018

Table 3 Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2013-2018

Table 4 Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2013-2018

Table 5 Sales of Ice Cream by Leading Flavours: Rankings 2013-2018

Table 6 NBO Company Shares of Ice Cream and Frozen Desserts: % Value 2014-2018

Table 7 LBN Brand Shares of Ice Cream and Frozen Desserts: % Value 2015-2018

Table 8 NBO Company Shares of Ice Cream: % Value 2014-2018

Table 9 LBN Brand Shares of Ice Cream: % Value 2015-2018

Table 10 NBO Company Shares of Impulse Ice Cream: % Value 2014-2018

Table 11 LBN Brand Shares of Impulse Ice Cream: % Value 2015-2018

Table 12 NBO Company Shares of Take-home Ice Cream: % Value 2014-2018

Table 13 LBN Brand Shares of Take-home Ice Cream: % Value 2015-2018

Table 14 NBO Company Shares of Frozen Desserts: % Value 2014-2018

Table 15 LBN Brand Shares of Frozen Desserts: % Value 2015-2018

Table 16 Distribution of Ice Cream and Frozen Desserts by Format: % Value 2013-2018

Table 17 Distribution of Ice Cream by Format: % Value 2013-2018

Table 18 Distribution of Frozen Desserts by Format: % Value 2013-2018

Table 19 Forecast Sales of Ice Cream and Frozen Desserts by Category: Volume 2018-2023

Table 20 Forecast Sales of Ice Cream and Frozen Desserts by Category: Value 2018-2023

Table 21 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2018-2023

Table 22 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2018-2023

Executive Summary

Consumer Willingness To Spend More and Innovation Boost Packaged Food

Consumers More Conscious of Quality and Ingredients

Competition Remains Intense, With Domestic Players Enjoying Support From the Government

Distribution Channels Focus on Improving Consumer Loyalty and Environmental Issues

Growth of Packaged Food Sales Likely To Slow Over the Forecast Period

Foodservice

Sales To Foodservice

Consumer Foodservice

Category Data

Table 23 Foodservice Sales of Packaged Food by Category: Volume 2013-2018

Table 24 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018

Table 25 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023

Table 26 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

Market Data

Table 27 Sales of Packaged Food by Category: Volume 2013-2018

Table 28 Sales of Packaged Food by Category: Value 2013-2018

Table 29 Sales of Packaged Food by Category: % Volume Growth 2013-2018

Table 30 Sales of Packaged Food by Category: % Value Growth 2013-2018

Table 31 GBO Company Shares of Packaged Food: % Value 2014-2018

Table 32 NBO Company Shares of Packaged Food: % Value 2014-2018

Table 33 LBN Brand Shares of Packaged Food: % Value 2015-2018

Table 34 Penetration of Private Label by Category: % Value 2013-2018

Table 35 Distribution of Packaged Food by Format: % Value 2013-2018

Table 36 Distribution of Packaged Food by Format and Category: % Value 2018

Table 37 Forecast Sales of Packaged Food by Category: Volume 2018-2023

Table 38 Forecast Sales of Packaged Food by Category: Value 2018-2023

Table 39 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023

Table 40 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

Sources

Summary 1 Research Sources

In Hungary, category players within ice cream and frozen desserts made successful efforts to combat difficulties such as seasonality and weather conditions. New product developments resulted in the presence and availability of products other than those aimed at impulse purchases, with multipack ice cream becoming more and more popular thanks to several brands, including Magnum from Unilever Magyarország, Twix produced by Mars Magyarország Értékesíto and several Tesco private label multipack prod...

Euromonitor International's Ice Cream and Frozen Desserts in Hungary report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Frozen Desserts, Ice Cream.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Ice Cream and Frozen Desserts market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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