ICE CREAM AND FROZEN DESSERTS IN GUATEMALA

Euromonitor International

July 2018

LIST OF CONTENTS AND TABLES

Headlines

Prospects

Impulse Ice Cream Dominates Sales

Vanilla, Chocolate and Strawberry the Most Popular Flavours

Strong Competition From Alternative Products

Competitive Landscape

Helados Sarita Continues To Dominate Sales

New Product Launches

More Innovation Seen in the Foodservice Channel

Category Data

Table 1 Sales of Ice Cream and Frozen Desserts by Category: Volume 2013-2018

Table 2 Sales of Ice Cream and Frozen Desserts by Category: Value 2013-2018

Table 3 Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2013-2018

Table 4 Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2013-2018

Table 5 NBO Company Shares of Ice Cream and Frozen Desserts: % Value 2014-2018

Table 6 LBN Brand Shares of Ice Cream and Frozen Desserts: % Value 2015-2018

Table 7 NBO Company Shares of Ice Cream: % Value 2014-2018

Table 8 LBN Brand Shares of Ice Cream: % Value 2015-2018

Table 9 Distribution of Ice Cream and Frozen Desserts by Format: % Value 2013-2018

Table 10 Distribution of Ice Cream by Format: % Value 2013-2018

Table 11 Forecast Sales of Ice Cream and Frozen Desserts by Category: Volume 2018-2023

Table 12 Forecast Sales of Ice Cream and Frozen Desserts by Category: Value 2018-2023

Table 13 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2018-2023

Table 14 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2018-2023

Executive Summary

Rising Demand for Convenience Fuelling Demand for Packaged Food

Continued Growth Expected Over Coming Years

Marketing Campaigns

Differences in Traditional and Modern Grocery Retailers

Forecast Performance

Foodservice

Sales To Foodservice

Category Data

Table 15 Foodservice Sales of Packaged Food by Category: Volume 2013-2018

Table 16 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018

Table 17 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023

Table 18 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

Market Data

Table 19 Sales of Packaged Food by Category: Volume 2013-2018

Table 20 Sales of Packaged Food by Category: Value 2013-2018

Table 21 Sales of Packaged Food by Category: % Volume Growth 2013-2018

Table 22 Sales of Packaged Food by Category: % Value Growth 2013-2018

Table 23 GBO Company Shares of Packaged Food: % Value 2014-2018

Table 24 NBO Company Shares of Packaged Food: % Value 2014-2018

Table 25 LBN Brand Shares of Packaged Food: % Value 2015-2018

Table 26 Penetration of Private Label by Category: % Value 2013-2018

Table 27 Distribution of Packaged Food by Format: % Value 2013-2018

Table 28 Distribution of Packaged Food by Format and Category: % Value 2018

Table 29 Forecast Sales of Packaged Food by Category: Volume 2018-2023

Table 30 Forecast Sales of Packaged Food by Category: Value 2018-2023

Table 31 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023

Table 32 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

Definitions

Sources

Summary 1 Research Sources

Impulse ice cream has a wider consumer base in Guatemala than other types as more outlets sell the former than the latter. Helados Sarita, the leading company, has benefited considerably from installing freezers in tienditas and other traditional grocery outlets which sell impulse ice cream. Take-home ice cream tends to be targeted at middle- to upper-income consumers who have freezers in their homes and high disposable incomes. Modern grocery retailers such as supermarkets and hypermarkets are...

Euromonitor International's Ice Cream and Frozen Desserts in Guatemala report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Frozen Desserts, Ice Cream.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Ice Cream and Frozen Desserts market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.