ICE CREAM AND FROZEN DESSERTS IN BELARUS

Euromonitor International

July 2018

LIST OF CONTENTS AND TABLES

Headlines

Prospects

Ice Cream and Frozen Desserts Stabilise Volume Sales

Bulk Water Ice Cream Disappears From Belarus Whilst Classic Dairy Vanilla Ice Cream Increases Its Share

Development of Modern Retailing Negatively Affects Volume Sales of Ice Cream in Belarus

Competitive Landscape

Major Competitors Maintain Their Value Shares

Private Label Ice Cream Sees Stable Volume Sales Thanks To the Economising Trend

Constant New Product Developments, Promo Games and Unique Products Promote Belarusians' Interest in Ice Cream

Category Data

Table 1 Sales of Ice Cream and Frozen Desserts by Category: Volume 2013-2018

Table 2 Sales of Ice Cream and Frozen Desserts by Category: Value 2013-2018

Table 3 Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2013-2018

Table 4 Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2013-2018

Table 5 NBO Company Shares of Ice Cream and Frozen Desserts: % Value 2014-2018

Table 6 LBN Brand Shares of Ice Cream and Frozen Desserts: % Value 2015-2018

Table 7 NBO Company Shares of Ice Cream: % Value 2014-2018

Table 8 LBN Brand Shares of Ice Cream: % Value 2015-2018

Table 9 Distribution of Ice Cream and Frozen Desserts by Format: % Value 2013-2018

Table 10 Distribution of Ice Cream by Format: % Value 2013-2018

Table 11 Forecast Sales of Ice Cream and Frozen Desserts by Category: Volume 2018-2023

Table 12 Forecast Sales of Ice Cream and Frozen Desserts by Category: Value 2018-2023

Table 13 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2018-2023

Table 14 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2018-2023

Executive Summary

Economic Improvements Bolster Packaged Food Performance in 2018

Influence of Changing Consumption Trends Evident in Several Categories

Competition Between Local and Foreign Players Increases As Private Label Make Gains

Modern Grocery Retailers Continue To Expand As Competition Intensifies

Outlook for Packaged Food Is Broadly Positive

Foodservice

Sales To Foodservice

Category Data

Table 15 Foodservice Sales of Packaged Food by Category: Volume 2013-2018

Table 16 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018

Table 17 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023

Table 18 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

Market Data

Table 19 Sales of Packaged Food by Category: Volume 2013-2018

Table 20 Sales of Packaged Food by Category: Value 2013-2018

Table 21 Sales of Packaged Food by Category: % Volume Growth 2013-2018

Table 22 Sales of Packaged Food by Category: % Value Growth 2013-2018

Table 23 GBO Company Shares of Packaged Food: % Value 2014-2018

Table 24 NBO Company Shares of Packaged Food: % Value 2014-2018

Table 25 LBN Brand Shares of Packaged Food: % Value 2015-2018

Table 26 Penetration of Private Label by Category: % Value 2013-2018

Table 27 Distribution of Packaged Food by Format: % Value 2013-2018

Table 28 Distribution of Packaged Food by Format and Category: % Value 2018

Table 29 Forecast Sales of Packaged Food by Category: Volume 2018-2023

Table 30 Forecast Sales of Packaged Food by Category: Value 2018-2023

Table 31 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023

Table 32 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

Sources

Summary 1 Research Sources

Ice cream is very popular during hot spring and summertime. In Belarus companies activate their advertisement campaigns ahead of summer, increasing their product variety in local retail. Sellers adapt to low disposable income by offering small pack sizes for impulse ice cream with unit prices below BYN1. Ice cream below this price is seen as very affordable, thus it is the most popular and widely available kind. The wide availability and popularity of inexpensive ice cream hampers value growth,...

Euromonitor International's Ice Cream and Frozen Desserts in Belarus report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Frozen Desserts, Ice Cream.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Ice Cream and Frozen Desserts market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.