Table of Contents

1. Introducing a top growth market for Hot Drinks

Top 10 global growth opportunities scores

Top global issues

Assessment against global strategic issues

GlobalData’s strategic issues map

Predicted future issues for the global sector

Reward and risk assessment

Opportunity score - overview

Consumer spending trends - peer group comparisons

Political, Economic, Social, and Technological: Analysis

Enablers and inhibitors of growth

Rewards and opportunities for growth

Summary of the market

2. Market insight - identifying the opportunities to move into

Market growth by category

Value growth of the market

Volume growth of the market

Level of premiumization by category

Category analysis - key drivers of change

3. Retail and distribution insight - key channels and retailers driving growth

Hot Drinks retail channel share

Key Retail Channel trends

Routes to market

Drivers of change in the sector

4. Company and brand insight - the competitive landscape defined

Category fragmentation

Company and brand strength

Private label penetration

Brand share by leading supplier

International and domestic brand analysis

Company and brand strength summary

5. Consumer insight - who, what, when, where and why

Strategic issues map

Key consumer driver implications

Key consumers trends

Consumer groups

Key Health & Wellness trends

Penetration of Health and Wellness claims by category

Consumer trends summary

6. Product and packaging insights

Key Product Insights

Trends and strategic issues - other notable product trends

Key product innovation case studies

Key Packaging Insights

Trends and strategic issues

Product launch key takeouts

7. White spaces and innovation opportunities - space to move into

Growth segments to target

Consumer spaces to target

Segment opportunities

Price dynamics

Product launch key takeouts

Key recommendations

8. Appendix and Definitions

Hot Drinks in Vietnam: Top Growth Opportunities

Summary

Hot Drinks in Vietnam: Top Growth Opportunities, provides recommended actions and detailed analysis of how to target the best growth opportunities for Hot Drinks producers and retailers. Readers can understand what categories, channels, companies, and consumers will drive the success of Hot Drinks markets in Vietnam through GlobalData’s detailed and robust data, expert insight, and case studies.

GlobalData’s Top Growth Opportunity reports use a risk versus reward opportunity model to identify the best growth markets for Hot Drinks producers. Through this in-depth study of market and category dynamics, readers are able to identify key opportunities, and what they need to do in order to target them.

Among the top 10 high-potential countries, the Vietnamese Hot Drinks sector ranked first on the GlobalData Opportunity Score and was valued at US$2,542.7 million in 2020. Supported by solid GDP growth of 7% in 2019 and continued positive macroeconomic performance, the Vietnamese Hot Drinks sector is poised to witness value growth at a CAGR of 6.4% over 2019-2023. Both business and consumer confidence have remained steady despite the ongoing trade war between the US & China. Nevertheless, the advent of the coronavirus will have a forecasted negative impact on the Vietnamese economy.

Get access to -

- Key consumer demographic groups driving consumption within the Vietnamese market. Improve your consumer targeting by understanding who’s driving the market, what they want, and why
- A study of market value and volumes over 2013-2018 for Vietnam, supplemented with category, brand and packaging analysis that shows the current state of the market, and how it will evolve over the 2018-2023 period
- White space analysis, to pinpoint attractive spaces in the market and the key actions to take
- Insight into the implications behind the data, and analysis of how the consumer needs will evolve in the short-to-medium term future
- Examples of international and regional product innovation targeting key consumer needs

Scope

- Climate change will disproportionately effect Vietnam, threatening to alter Vietnam's favourable bioshpere towards growing coffee and tea products. This will reduce Vietnam's capability of not only exporting these raw materials, but its use in consumption for domestic producers
- The Vietnamese Hot Drinks sector is set to register strong growth of 6.4% CAGR in US$ terms during 2019-2023
- Domestic players have a majority share of the market, with the largest Vinatea owning nearly 25% of the Hot Drinks market in Vietnam
- Vietnam's strong GDP growth has led to an increase in wages and disposable incomes. This has led to increasing demand for products in the Vietnamese hot drinks segment that have a more premium proposition in comparison to the industry standard.

Reasons to buy

- This report brings together consumer analysis and market data to provide actionable insight into the behavior of the Vietnamese Hot Drinks consumers.
- This is based on GlobalData's unique consumer data, developed from extensive consumption surveys and consumer group tracking, which quantifies the influence of 20 consumption motivations in the Hot Drinks sector.
- Category, brand, and packaging dynamics are also examined.
- This allows product and marketing strategies to be better aligned with the leading trends in the market.