HOSIERY IN BRAZIL

Euromonitor International

March 2019

LIST OF CONTENTS AND TABLES

Headlines

Prospects

Only Slow Growth Is Seen in 2018

Sales of Hosiery Are Expected To Recover, But at A Slow Pace

Competitive Landscape

Cheaper Products Are Perceived As Less Resistant and See Weaker Performances

Performance Products and Conceptual Niche Brands Become More Popular

Category Data

Table 1 Sales of Hosiery by Category: Volume 2013-2018

Table 2 Sales of Hosiery by Category: Value 2013-2018

Table 3 Sales of Hosiery by Category: % Volume Growth 2013-2018

Table 4 Sales of Hosiery by Category: % Value Growth 2013-2018

Table 5 NBO Company Shares of Hosiery: % Value 2014-2018

Table 6 LBN Brand Shares of Hosiery: % Value 2015-2018

Table 7 Forecast Sales of Hosiery by Category: Volume 2018-2023

Table 8 Forecast Sales of Hosiery by Category: Value 2018-2023

Table 9 Forecast Sales of Hosiery by Category: % Volume Growth 2018-2023

Table 10 Forecast Sales of Hosiery by Category: % Value Growth 2018-2023

Executive Summary

Minimal Growth in 2018, As the Performance Seen in 2017 Is Unsustainable

the Competition Intensifies, Leveraging Innovations To Differentiate

Fiercer Competition Results in Strategic Mistakes

E-commerce Grows Strongly, But Factors Limit Growth

Soft Economic Improvements Demand More Sophisticated Strategies for Growth

Market Data

Table 11 Sales of Apparel and Footwear by Category: Volume 2013-2018

Table 12 Sales of Apparel and Footwear by Category: Value 2013-2018

Table 13 Sales of Apparel and Footwear by Category: % Volume Growth 2013-2018

Table 14 Sales of Apparel and Footwear by Category: % Value Growth 2013-2018

Table 15 NBO Company Shares of Apparel and Footwear: % Value 2014-2018

Table 16 LBN Brand Shares of Apparel and Footwear: % Value 2015-2018

Table 17 Distribution of Apparel and Footwear by Format: % Value 2013-2018

Table 18 Distribution of Apparel and Footwear by Format and Category: % Value 2018

Table 19 Forecast Sales of Apparel and Footwear by Category: Volume 2018-2023

Table 20 Forecast Sales of Apparel and Footwear by Category: Value 2018-2023

Table 21 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2018-2023

Table 22 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2018-2023

Definitions

Sources

Summary 1 Research Sources

In 2018, hosiery saw negligible growth, as it still does not have the same perception and appeal as other categories, which have better visibility to communicate style and fashion. This was one of the factors that led sheer hosiery to see a better performance than non-sheer hosiery in 2018, as it is more visible, and women can use such hosiery to demonstrate their style.

Euromonitor International's Hosiery in Brazil report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Non-Sheer Hosiery, Sheer Hosiery.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Hosiery market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.