HOME LAUNDRY APPLIANCES IN SOUTH KOREA

Euromonitor International

February 2019

LIST OF CONTENTS AND TABLES

Headlines

Prospects

Significant Demand for Automatic Dryers

Freestanding Vs Built-in Home Laundry Appliances

Changes in Distribution

Competitive Landscape

Lg Electronics Maintains Its Strong Lead, Followed by Samsung Electronics

Local Companies Dominate

Lg's Tromm Twinwash

Chart 1 LG Electronics

Category Data

Table 1 Sales of Home Laundry Appliances by Category: Volume 2013-2018

Table 2 Sales of Home Laundry Appliances by Category: Value 2013-2018

Table 3 Sales of Home Laundry Appliances by Category: % Volume Growth 2013-2018

Table 4 Sales of Home Laundry Appliances by Category: % Value Growth 2013-2018

Table 5 Sales of Automatic Washer Dryers by Connected Appliances: % Volume 2014-2018

Table 6 Sales of Automatic Washing Machines by Format: % Volume 2013-2018

Table 7 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2013-2018

Table 8 Sales of Automatic Washing Machines by Connected Appliances: % Volume 2014-2018

Table 9 NBO Company Shares of Home Laundry Appliances: % Volume 2014-2018

Table 10 LBN Brand Shares of Home Laundry Appliances: % Volume 2015-2018

Table 11 Distribution of Home Laundry Appliances by Format: % Volume 2013-2018

Table 12 Production, Imports and Exports of Home Laundry Appliances: Total Volume 2013-2018

Table 13 Forecast Sales of Home Laundry Appliances by Category: Volume 2018-2023

Table 14 Forecast Sales of Home Laundry Appliances by Category: Value 2018-2023

Table 15 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2018-2023

Table 16 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2018-2023

Executive Summary

Consumer Appliances Sees Robust Volume and Value Growth

Air Quality Issues Foster Volume Growth

Lg Electronics and Samsung Electronics Maintain Their Leading Positions

Electronics and Appliance Specialist Retailers Maintains An Important Role

Connected Appliances Will Lead To Growth

Market Indicators

Table 17 Household Penetration of Selected Total Stock Consumer Appliances by Category 2013-2018

Table 18 Replacement Cycles of Consumer Appliances by Category 2013-2018

Table 19 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2018-2023

Table 20 Forecast Replacement Cycles of Consumer Appliances by Category 2018-2023

Market Data

Table 21 Sales of Consumer Appliances by Category: Volume 2013-2018

Table 22 Sales of Consumer Appliances by Category: Value 2013-2018

Table 23 Sales of Consumer Appliances by Category: % Volume Growth 2013-2018

Table 24 Sales of Consumer Appliances by Category: % Value Growth 2013-2018

Table 25 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2013-2018

Table 26 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2013-2018

Table 27 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2013-2018

Table 28 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2013-2018

Table 29 Sales of Small Appliances by Category: Volume 2013-2018

Table 30 Sales of Small Appliances by Category: Value 2013-2018

Table 31 Sales of Small Appliances by Category: % Volume Growth 2013-2018

Table 32 Sales of Small Appliances by Category: % Value Growth 2013-2018

Table 33 NBO Company Shares of Major Appliances: % Volume 2014-2018

Table 34 LBN Brand Shares of Major Appliances: % Volume 2015-2018

Table 35 NBO Company Shares of Small Appliances: % Volume 2014-2018

Table 36 LBN Brand Shares of Small Appliances: % Volume 2015-2018

Table 37 Distribution of Major Appliances by Format: % Volume 2013-2018

Table 38 Distribution of Small Appliances by Format: % Volume 2013-2018

Table 39 Forecast Sales of Consumer Appliances by Category: Volume 2018-2023

Table 40 Forecast Sales of Consumer Appliances by Category: Value 2018-2023

Table 41 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2018-2023

Table 42 Forecast Sales of Consumer Appliances by Category: % Value Growth 2018-2023

Table 43 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2018-2023

Table 44 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2018-2023

Table 45 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2018-2023

Table 46 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2018-2023

Table 47 Forecast Sales of Small Appliances by Category: Volume 2018-2023

Table 48 Forecast Sales of Small Appliances by Category: Value 2018-2023

Table 49 Forecast Sales of Small Appliances by Category: % Volume Growth 2018-2023

Table 50 Forecast Sales of Small Appliances by Category: % Value Growth 2018-2023

Sources

Summary 1 Research Sources

Automatic dryers will continue to drive growth in home laundry appliances over the forecast period. Since 2016, micro dust has been one of main health concerns in South Korea, and the media regularly informs the public about the level of micro dust, with many South Koreans wearing a mask on the streets. They used to dry their laundry on their balcony or in their living room, opening a window to allow quick drying; however, micro dust has made them more concerned about the air quality in their ho...

Euromonitor International's Home Laundry Appliances in South Korea report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Automatic Dryers, Automatic Washer Dryers, Automatic Washing Machines, Built-in Home Laundry Appliances, Freestanding Home Laundry Appliances, Semi-Automatic Washing Machines.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Home Laundry Appliances market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.