HOME LAUNDRY APPLIANCES IN INDONESIA

Euromonitor International

February 2019

LIST OF CONTENTS AND TABLES

Headlines

Prospects

Twin-tub for Low-end, Top-loading for Mid-end, and Front-loading for High-end Consumers

Demand for Larger Capacity Washing Machines Is Increasing

Dryers Are Unpopular for Household Use

Competitive Landscape

Twin-tubs: Sharp Leads, Followed by Aqua

Top-loading Washing Machines: All Brands Compete

Front-loading Washing Machines: Lg Leads, While Electrolux Has A Strong Presence in Modern Channels

Category Data

Table 1 Sales of Home Laundry Appliances by Category: Volume 2013-2018

Table 2 Sales of Home Laundry Appliances by Category: Value 2013-2018

Table 3 Sales of Home Laundry Appliances by Category: % Volume Growth 2013-2018

Table 4 Sales of Home Laundry Appliances by Category: % Value Growth 2013-2018

Table 5 Sales of Automatic Washer Dryers by Connected Appliances: % Volume 2014-2018

Table 6 Sales of Automatic Washing Machines by Format: % Volume 2013-2018

Table 7 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2013-2018

Table 8 Sales of Automatic Washing Machines by Connected Appliances: % Volume 2014-2018

Table 9 NBO Company Shares of Home Laundry Appliances: % Volume 2014-2018

Table 10 LBN Brand Shares of Home Laundry Appliances: % Volume 2015-2018

Table 11 Distribution of Home Laundry Appliances by Format: % Volume 2013-2018

Table 12 Production, Imports and Exports of Home Laundry Appliances: Total Volume 2013-2018

Table 13 Forecast Sales of Home Laundry Appliances by Category: Volume 2018-2023

Table 14 Forecast Sales of Home Laundry Appliances by Category: Value 2018-2023

Table 15 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2018-2023

Table 16 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2018-2023

Executive Summary

Shifting Spending Patterns and Taxes Cause A Downturn in Consumer Appliances

Indonesian Consumer Appliances Industry Controlled by Other Countries: Important Role of the Dollar and the Necessity of Sni Regulation

Japan and Korea Lead, European Brands Penetrate, and Local Brands Stand Strong

Modern and Traditional Retail Channels Retain A Large Portion of Distribution, While Construction and Internet Channels Penetrate Rapidly

Indonesia's Massive Young Population Is the Potential Consumer Base and Premium Brands Penetrate

Market Indicators

Table 17 Household Penetration of Selected Total Stock Consumer Appliances by Category 2013-2018

Table 18 Replacement Cycles of Consumer Appliances by Category 2013-2018

Table 19 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2018-2023

Table 20 Forecast Replacement Cycles of Consumer Appliances by Category 2018-2023

Market Data

Table 21 Sales of Consumer Appliances by Category: Volume 2013-2018

Table 22 Sales of Consumer Appliances by Category: Value 2013-2018

Table 23 Sales of Consumer Appliances by Category: % Volume Growth 2013-2018

Table 24 Sales of Consumer Appliances by Category: % Value Growth 2013-2018

Table 25 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2013-2018

Table 26 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2013-2018

Table 27 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2013-2018

Table 28 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2013-2018

Table 29 Sales of Small Appliances by Category: Volume 2013-2018

Table 30 Sales of Small Appliances by Category: Value 2013-2018

Table 31 Sales of Small Appliances by Category: % Volume Growth 2013-2018

Table 32 Sales of Small Appliances by Category: % Value Growth 2013-2018

Table 33 NBO Company Shares of Major Appliances: % Volume 2014-2018

Table 34 LBN Brand Shares of Major Appliances: % Volume 2015-2018

Table 35 NBO Company Shares of Small Appliances: % Volume 2014-2018

Table 36 LBN Brand Shares of Small Appliances: % Volume 2015-2018

Table 37 Distribution of Major Appliances by Format: % Volume 2013-2018

Table 38 Distribution of Small Appliances by Format: % Volume 2013-2018

Table 39 Forecast Sales of Consumer Appliances by Category: Volume 2018-2023

Table 40 Forecast Sales of Consumer Appliances by Category: Value 2018-2023

Table 41 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2018-2023

Table 42 Forecast Sales of Consumer Appliances by Category: % Value Growth 2018-2023

Table 43 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2018-2023

Table 44 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2018-2023

Table 45 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2018-2023

Table 46 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2018-2023

Table 47 Forecast Sales of Small Appliances by Category: Volume 2018-2023

Table 48 Forecast Sales of Small Appliances by Category: Value 2018-2023

Table 49 Forecast Sales of Small Appliances by Category: % Volume Growth 2018-2023

Table 50 Forecast Sales of Small Appliances by Category: % Value Growth 2018-2023

Sources

Summary 1 Research Sources

Sales of semi-automatic washing machines (twin-tubs) still dominate Indonesian home laundry appliances. Most of the Indonesian population are still classified as low-income, and twin-tubs are affordable for them. The appliances are distributed mainly through traditional retailers. However, consumer migration from semi-automatic to automatic washing machines (top-loading and front-loading) is being seen. People who have little time or inclination to do the laundry look for practical appliances. I...

Euromonitor International's Home Laundry Appliances in Indonesia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Automatic Dryers, Automatic Washer Dryers, Automatic Washing Machines, Built-in Home Laundry Appliances, Freestanding Home Laundry Appliances, Semi-Automatic Washing Machines.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Home Laundry Appliances market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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