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Home Insecticides in Portugal

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HOME INSECTICIDES IN PORTUGAL

    Euromonitor International

      February 2019

        LIST OF CONTENTS AND TABLES

          Headlines

            Prospects

              Wet Spring and Long Hot Summer Sustain Home Insecticides' Performance

                Aerosols Perform Well, But Electric Is the Most Dynamic Category

                  Electric Insecticides Grow, With A Positive Impact on the Average Price

                    Competitive Landscape

                      Johnson Wax Leads the Category

                        Dum Dum Sees the Largest Share Increase in 2018

                          Sales Concentrated Among A Small Number of International Players

                            Category Data

                              Table 1 Sales of Home Insecticides by Category: Value 2013-2018

                                Table 2 Sales of Home Insecticides by Category: % Value Growth 2013-2018

                                  Table 3 Sales of Spray/Aerosol Insecticides by Type: % Value 2013-2018

                                    Table 4 NBO Company Shares of Home Insecticides: % Value 2014-2018

                                      Table 5 LBN Brand Shares of Home Insecticides: % Value 2015-2018

                                        Table 6 Forecast Sales of Home Insecticides by Category: Value 2018-2023

                                          Table 7 Forecast Sales of Home Insecticides by Category: % Value Growth 2018-2023

                                            Executive Summary

                                              Positive Economic Context Supports Home Care Performance

                                                Average Price Rises, Despite Frequent Promotional Activity

                                                  Mercadona Announced Entry in Portugal Is Accelerating Retailers Strategies

                                                    Industry Search for Additional Sources of Revenue Brings Dynamism To the Market

                                                      Good Prospects for Home Care Growth

                                                        Market Indicators

                                                          Table 8 Households 2013-2018

                                                            Market Data

                                                              Table 9 Sales of Home Care by Category: Value 2013-2018

                                                                Table 10 Sales of Home Care by Category: % Value Growth 2013-2018

                                                                  Table 11 NBO Company Shares of Home Care: % Value 2014-2018

                                                                    Table 12 LBN Brand Shares of Home Care: % Value 2015-2018

                                                                      Table 13 Penetration of Private Label in Home Care by Category: % Value 2013-2018

                                                                        Table 14 Distribution of Home Care by Format: % Value 2013-2018

                                                                          Table 15 Distribution of Home Care by Format and Category: % Value 2018

                                                                            Table 16 Forecast Sales of Home Care by Category: Value 2018-2023

                                                                              Table 17 Forecast Sales of Home Care by Category: % Value Growth 2018-2023

                                                                                Sources

                                                                                  Summary 1 Research Sources

                                                                                  Mosquitoes and flies are prevalent in Portugal, which has a positive impact on sales of home insecticides. The prevailing weather conditions are a key factor in category performance each year. The wet spring registered in 2018, and the late but very hot and long summer had a positive impact on category sales.

                                                                                  Euromonitor International's Home Insecticides in Portugal market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

                                                                                  Product coverage: Electric Insecticides, Insecticide Baits, Insecticide Coils, Other Home Insecticides, Spray/Aerosol Insecticides.

                                                                                  Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

                                                                                  Why buy this report?
                                                                                  * Get a detailed picture of the Home Insecticides market;
                                                                                  * Pinpoint growth sectors and identify factors driving change;
                                                                                  * Understand the competitive environment, the market’s major players and leading brands;
                                                                                  * Use five-year forecasts to assess how the market is predicted to develop.

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