HOME INSECTICIDES IN PERU

Euromonitor International

February 2019

LIST OF CONTENTS AND TABLES

Headlines

Prospects

Marketing Adjusting After "el Niño"

Dilemma Between Products

Home Insecticides Seen As Part of Cleaning Process

Competitive Landscape

Wide Distribution Key To Success

Low Cost Versus Quality

Traditional Home-made Products Compete With Insecticides

Category Data

Table 1 Sales of Home Insecticides by Category: Value 2013-2018

Table 2 Sales of Home Insecticides by Category: % Value Growth 2013-2018

Table 3 Sales of Spray/Aerosol Insecticides by Type: % Value 2013-2018

Table 4 NBO Company Shares of Home Insecticides: % Value 2014-2018

Table 5 LBN Brand Shares of Home Insecticides: % Value 2015-2018

Table 6 Forecast Sales of Home Insecticides by Category: Value 2018-2023

Table 7 Forecast Sales of Home Insecticides by Category: % Value Growth 2018-2023

Executive Summary

Economic Slowdown Negatively Affects Home Care Growth

Development of New Areas Limited by Tradition

Private Label Operators Continue To Increase Penetration

Consumers Seeking To Save Time Drive Innovation in Laundry Care

Peruvian Consumers To Continue Gradually Changing Habits

Market Indicators

Table 8 Households 2013-2018

Market Data

Table 9 Sales of Home Care by Category: Value 2013-2018

Table 10 Sales of Home Care by Category: % Value Growth 2013-2018

Table 11 NBO Company Shares of Home Care: % Value 2014-2018

Table 12 LBN Brand Shares of Home Care: % Value 2015-2018

Table 13 Penetration of Private Label in Home Care by Category: % Value 2013-2018

Table 14 Distribution of Home Care by Format: % Value 2013-2018

Table 15 Distribution of Home Care by Format and Category: % Value 2018

Table 16 Forecast Sales of Home Care by Category: Value 2018-2023

Table 17 Forecast Sales of Home Care by Category: % Value Growth 2018-2023

Definitions

Sources

Summary 1 Research Sources

At the beginning of 2017, El Niño caused heavy floods and landslides in different areas of the country, causing an increase in the population of pests such as mosquitoes and crickets and increasing demand for home insecticides. In 2018, the area adjusted, seeing a small decrease in sales since Peru has not faced such dramatic environmental conditions. However, during summer it is common to see more insects. Families that have already acquired electric devices are expected to continue using them...

Euromonitor International's Home Insecticides in Peru market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Electric Insecticides, Insecticide Baits, Insecticide Coils, Other Home Insecticides, Spray/Aerosol Insecticides.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Home Insecticides market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.