HOME INSECTICIDES IN INDONESIA

Euromonitor International

February 2019

LIST OF CONTENTS AND TABLES

Headlines

Prospects

Demand for Insecticide Coils Remains Largely in Rural Areas

Spray/aerosol Insecticides Is the Fastest-growing Category, With One-push Spray Offering Efficacy

Health Concerns Spur the Demand for Electric Insecticides

Competitive Landscape

Hit Competes Closely With Baygon, While Vape Pioneers A New Format

Baygon and Vape Dominate Insecticide Coils Collectively, But Local Brands Stimulate Sales Too

Hit, Baygon and Vape Lead the Way in Electric Insecticides

Category Data

Table 1 Sales of Home Insecticides by Category: Value 2013-2018

Table 2 Sales of Home Insecticides by Category: % Value Growth 2013-2018

Table 3 Sales of Spray/Aerosol Insecticides by Type: % Value 2013-2018

Table 4 NBO Company Shares of Home Insecticides: % Value 2014-2018

Table 5 LBN Brand Shares of Home Insecticides: % Value 2015-2018

Table 6 Forecast Sales of Home Insecticides by Category: Value 2018-2023

Table 7 Forecast Sales of Home Insecticides by Category: % Value Growth 2018-2023

Executive Summary

Home Care Enjoys Healthier Retail Value Growth in 2018 Than in 2017

Manufacturers Have To Balance the Need for Affordable End-prices With Rising Operating Costs

Unilever and Wings Corp Compete in Laundry Care, While Godrej Group Successfully Expands

Modern Grocery Retailers Continues To Be the Most Dominant for Home Care in Indonesia

Improving Socioeconomic Factors and Growing Hygiene-awareness Support Positive Value Growth for the Forecast Period

Market Indicators

Table 8 Households 2013-2018

Market Data

Table 9 Sales of Home Care by Category: Value 2013-2018

Table 10 Sales of Home Care by Category: % Value Growth 2013-2018

Table 11 NBO Company Shares of Home Care: % Value 2014-2018

Table 12 LBN Brand Shares of Home Care: % Value 2015-2018

Table 13 Penetration of Private Label in Home Care by Category: % Value 2013-2018

Table 14 Distribution of Home Care by Format: % Value 2013-2018

Table 15 Distribution of Home Care by Format and Category: % Value 2018

Table 16 Forecast Sales of Home Care by Category: Value 2018-2023

Table 17 Forecast Sales of Home Care by Category: % Value Growth 2018-2023

Definitions

Sources

Summary 1 Research Sources

Indonesia as a large, developing country still has a population group living below standard in economy. These people are very selective when buying products, especially in regard to price. Within home insecticides, insecticide coils is being challenged by the rapid penetration of newer products (spray/aerosol insecticides). Demand for insecticide coils retains potential, however, due to its affordability, especially in some areas such as satellite cities or rural areas where lower purchasing pow...

Euromonitor International's Home Insecticides in Indonesia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Electric Insecticides, Insecticide Baits, Insecticide Coils, Other Home Insecticides, Spray/Aerosol Insecticides.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Home Insecticides market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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