HOME INSECTICIDES IN DENMARK

Euromonitor International

February 2019

LIST OF CONTENTS AND TABLES

Headlines

Prospects

Record Heat During the Summer Boosts Sales in Most Categories

Consumers Face A Dilemma

Electric Insecticides Fit Well With the Chemical-free Trend

Competitive Landscape

Sbm Développement Remains the Leading Player

Rise and Fall of Private Label in Electric Insecticides

Ecostyle To Increase Its Presence

Category Data

Table 1 Sales of Home Insecticides by Category: Value 2013-2018

Table 2 Sales of Home Insecticides by Category: % Value Growth 2013-2018

Table 3 Sales of Spray/Aerosol Insecticides by Type: % Value 2013-2018

Table 4 NBO Company Shares of Home Insecticides: % Value 2014-2018

Table 5 LBN Brand Shares of Home Insecticides: % Value 2015-2018

Table 6 Forecast Sales of Home Insecticides by Category: Value 2018-2023

Table 7 Forecast Sales of Home Insecticides by Category: % Value Growth 2018-2023

Executive Summary

Changing Consumer Preferences Forcing Producers Towards A Paradigm Shift

Reducing the Use of Unnecessary Chemicals in Danish Homes Grows in Importance

Consumers Reward Brands Which Care for the Environment

Several Manufacturers Putting Sustainability at the Heart of Their New Product Development

Natural Claims To Lose Their Usp by the End of the Forecast Period

Market Indicators

Table 8 Households 2013-2018

Market Data

Table 9 Sales of Home Care by Category: Value 2013-2018

Table 10 Sales of Home Care by Category: % Value Growth 2013-2018

Table 11 NBO Company Shares of Home Care: % Value 2014-2018

Table 12 LBN Brand Shares of Home Care: % Value 2015-2018

Table 13 Penetration of Private Label in Home Care by Category: % Value 2013-2018

Table 14 Distribution of Home Care by Format: % Value 2013-2018

Table 15 Distribution of Home Care by Format and Category: % Value 2018

Table 16 Forecast Sales of Home Care by Category: Value 2018-2023

Table 17 Forecast Sales of Home Care by Category: % Value Growth 2018-2023

Sources

Summary 1 Research Sources

The hot summer weather in 2018 drove sales in multiple categories. According to the Danish media, while in normal temperatures in Denmark it takes around two months for a fly to become fully developed, during a heatwave it takes only about two weeks. However, Danes did not have to read the newspapers in the summer to find out about the increased number of flies and other insects. Due to being increasingly bothered by these animals, many resorted to home insecticides in a bid to eradicate them.

Euromonitor International's Home Insecticides in Denmark market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Electric Insecticides, Insecticide Baits, Insecticide Coils, Other Home Insecticides, Spray/Aerosol Insecticides.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Home Insecticides market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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