HOME INSECTICIDES IN CROATIA

Euromonitor International

February 2019

LIST OF CONTENTS AND TABLES

Headlines

Prospects

Repellents Far More Popular Than Insecticides

Category Heavily Affected by External Factors

Traditional Approach Persists

Competitive Landscape

SC Johnson & Son Continues To Dominate Sales

Local Players Fight on

No Distinctive Price Bands

Category Data

Table 1 Sales of Home Insecticides by Category: Value 2013-2018

Table 2 Sales of Home Insecticides by Category: % Value Growth 2013-2018

Table 3 NBO Company Shares of Home Insecticides: % Value 2014-2018

Table 4 LBN Brand Shares of Home Insecticides: % Value 2015-2018

Table 5 Forecast Sales of Home Insecticides by Category: Value 2018-2023

Table 6 Forecast Sales of Home Insecticides by Category: % Value Growth 2018-2023

Executive Summary

Growth in Prices Only

Changing Formats

Consumers Remain Loyal To Domestic Products

Sales Concentrated in Three Large Channels

Slow But Stable Growth Predicted Over the Forecast Period

Market Indicators

Table 7 Households 2013-2018

Market Data

Table 8 Sales of Home Care by Category: Value 2013-2018

Table 9 Sales of Home Care by Category: % Value Growth 2013-2018

Table 10 NBO Company Shares of Home Care: % Value 2014-2018

Table 11 LBN Brand Shares of Home Care: % Value 2015-2018

Table 12 Penetration of Private Label in Home Care by Category: % Value 2013-2018

Table 13 Distribution of Home Care by Format: % Value 2013-2018

Table 14 Distribution of Home Care by Format and Category: % Value 2018

Table 15 Forecast Sales of Home Care by Category: Value 2018-2023

Table 16 Forecast Sales of Home Care by Category: % Value Growth 2018-2023

Definitions

Sources

Summary 1 Research Sources

The typical Croatian consumer is much more interested in repelling insects than killing them. In addition, the Croatian marketplace offers a wide range of personal repellents, with sales exceeding those of home insecticides and not included in this research.

Euromonitor International's Home Insecticides in Croatia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Electric Insecticides, Insecticide Baits, Insecticide Coils, Other Home Insecticides, Spray/Aerosol Insecticides.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Home Insecticides market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.