HOME INSECTICIDES IN COLOMBIA

Euromonitor International

February 2019

LIST OF CONTENTS AND TABLES

Headlines

Prospects

Consumer Fears Fuelled by Reappearance of Some Illnesses

More Permanent Alternatives Appearing To Fight Against Mosquitos

Specialisation Appreciated in Home Insecticides

Competitive Landscape

SC Johnson & Son Continues To Dominate

Reckitt Benckiser Continues To Lose Sales Share

National Companies Continue To Compete in Home Insecticides

Category Data

Table 1 Sales of Home Insecticides by Category: Value 2013-2018

Table 2 Sales of Home Insecticides by Category: % Value Growth 2013-2018

Table 3 Sales of Spray/Aerosol Insecticides by Type: % Value 2013-2018

Table 4 NBO Company Shares of Home Insecticides: % Value 2014-2018

Table 5 LBN Brand Shares of Home Insecticides: % Value 2015-2018

Table 6 Forecast Sales of Home Insecticides by Category: Value 2018-2023

Table 7 Forecast Sales of Home Insecticides by Category: % Value Growth 2018-2023

Executive Summary

Home Care Manufacturers Get Creative To Keep Sales Up

Multipurpose Products Revamped in 2018

Unilever Continues To Lead Sales in 2018

Small Independent Grocers To Compete With Modern Retailers

Polarisation Between Specialised and General Products

Market Indicators

Table 8 Households 2013-2018

Market Data

Table 9 Sales of Home Care by Category: Value 2013-2018

Table 10 Sales of Home Care by Category: % Value Growth 2013-2018

Table 11 NBO Company Shares of Home Care: % Value 2014-2018

Table 12 LBN Brand Shares of Home Care: % Value 2015-2018

Table 13 Penetration of Private Label in Home Care by Category: % Value 2013-2018

Table 14 Distribution of Home Care by Format: % Value 2013-2018

Table 15 Distribution of Home Care by Format and Category: % Value 2018

Table 16 Forecast Sales of Home Care by Category: Value 2018-2023

Table 17 Forecast Sales of Home Care by Category: % Value Growth 2018-2023

Sources

Summary 1 Research Sources

Although the AH1N1 virus is not transmitted by mosquito bites, the announcement by the health authorities stating that more than 140 patients died in 2018 fuelled panic among Colombians, thus boosting sales of home insecticides. Consumers are still not very aware about the different transmission mechanisms of the AH1N1 virus and others lie Chikungunya, Zika and Dengue. Sensationalist media coverage fuelled alarm among consumers, despite the government announcing the end of the Zika and Chikungun...

Euromonitor International's Home Insecticides in Colombia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Electric Insecticides, Insecticide Baits, Insecticide Coils, Other Home Insecticides, Spray/Aerosol Insecticides.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Home Insecticides market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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