HOME INSECTICIDES IN NIGERIA

Euromonitor International

February 2019

LIST OF CONTENTS AND TABLES

Headlines

Prospects

Threat of Malaria Leads To Increased Adoption of Home Insecticides

Sales Heavily Dependent on Location

Brand Repositions From Outdoor Insect Repellents To Indoor Home Insecticides

Competitive Landscape

Unbranded Products Popular

Home Insecticide Manufacturers Repositioning To Meet Changing Market Challenges

Home Insecticide Consumers Support Local Brands

Category Data

Table 1 Sales of Home Insecticides by Category: Value 2013-2018

Table 2 Sales of Home Insecticides by Category: % Value Growth 2013-2018

Table 3 Sales of Spray/Aerosol Insecticides by Type: % Value 2013-2018

Table 4 NBO Company Shares of Home Insecticides: % Value 2014-2018

Table 5 LBN Brand Shares of Home Insecticides: % Value 2015-2018

Table 6 Forecast Sales of Home Insecticides by Category: Value 2018-2023

Table 7 Forecast Sales of Home Insecticides by Category: % Value Growth 2018-2023

Executive Summary

Increase in the Urban, Youth and Middle-class Populations Drives Growth of Home Care

Localised Service Approach A Trademark of the Nigerian Market

Domestic and International Brands Perform Well Despite Limited Consumer Disposable Incomes

New Product Developments

A Number of Challenges May Hamper Growth, While Technological Advances Bode Well for Home Care

Market Indicators

Table 8 Households 2013-2018

Market Data

Table 9 Sales of Home Care by Category: Value 2013-2018

Table 10 Sales of Home Care by Category: % Value Growth 2013-2018

Table 11 NBO Company Shares of Home Care: % Value 2014-2018

Table 12 LBN Brand Shares of Home Care: % Value 2015-2018

Table 13 Distribution of Home Care by Format: % Value 2013-2018

Table 14 Distribution of Home Care by Format and Category: % Value 2018

Table 15 Forecast Sales of Home Care by Category: Value 2018-2023

Table 16 Forecast Sales of Home Care by Category: % Value Growth 2018-2023

Sources

Summary 1 Research Sources

Mosquito bites are a cause of great concern to Nigerians as diseases such as malaria are prevalent across the country. Nigerians therefore seek products to eliminate mosquitos from their homes effectively in order to prevent mosquito bites. The most popular method for keeping mosquitos at bay is the use of effective home insecticides, which remain popular in the country, with consumers willing to experiment and try new formats or devices in order to keep insects out of their homes. These issues...

Euromonitor International's Home Insecticides in Nigeria market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Electric Insecticides, Insecticide Baits, Insecticide Coils, Other Home Insecticides, Spray/Aerosol Insecticides.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Home Insecticides market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.