HOME INSECTICIDES IN KAZAKHSTAN

Euromonitor International

February 2019

LIST OF CONTENTS AND TABLES

Headlines

Prospects

Convenience and Effectiveness Are the Important Criteria

Health Considerations Drive Sales of Home Insecticides in 2018

Rising Living Standards Support Home Insecticides Development

Competitive Landscape

Few New Product Developments, Advertising Or Promotional Activities Seen in 2018

Multinationals Dominate Home Insecticides

Development of Modern Grocery Retailers Will Positively Influence Category

Category Data

Table 1 Sales of Home Insecticides by Category: Value 2013-2018

Table 2 Sales of Home Insecticides by Category: % Value Growth 2013-2018

Table 3 NBO Company Shares of Home Insecticides: % Value 2014-2018

Table 4 LBN Brand Shares of Home Insecticides: % Value 2015-2018

Table 5 Forecast Sales of Home Insecticides by Category: Value 2018-2023

Table 6 Forecast Sales of Home Insecticides by Category: % Value Growth 2018-2023

Executive Summary

Several Factors Contribute To Rising Demand for Home Care Products in 2018

Growing Demand for Brands With Natural and Eco Product Positioning in 2018

Fierce Competition Amongst Manufacturers in 2018

Development of Modern Grocery Retailers Supports Development of Home Care

Strengthened Marketing Campaign Will Stimulate Growth of Home Care

Market Indicators

Table 7 Households 2013-2018

Market Data

Table 8 Sales of Home Care by Category: Value 2013-2018

Table 9 Sales of Home Care by Category: % Value Growth 2013-2018

Table 10 NBO Company Shares of Home Care: % Value 2014-2018

Table 11 LBN Brand Shares of Home Care: % Value 2015-2018

Table 12 Distribution of Home Care by Format: % Value 2013-2018

Table 13 Distribution of Home Care by Format and Category: % Value 2018

Table 14 Forecast Sales of Home Care by Category: Value 2018-2023

Table 15 Forecast Sales of Home Care by Category: % Value Growth 2018-2023

Sources

Summary 1 Research Sources

In 2018, consumers continuously searched for home insecticides that are convenient, simple and easy in use. At the same time, product effectiveness was also a crucial factor. Hence, home insecticides products that contribute to effortless and less time-consuming solutions were in a high demand in 2018. For instance, Raid Max brand introduced an improved formula of spray/aerosol home insecticides, which was positioned as the most effective one in 2018.

Euromonitor International's Home Insecticides in Kazakhstan market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Electric Insecticides, Insecticide Baits, Insecticide Coils, Other Home Insecticides, Spray/Aerosol Insecticides.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Home Insecticides market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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