HOME INSECTICIDES IN GUATEMALA

Euromonitor International

February 2019

LIST OF CONTENTS AND TABLES

Headlines

Prospects

Prevalence of Mosquitoes and Bugs Drives Sales in Guatemala

Spray/aerosol the Largest and Fastest Growing Format

Variety of Home Insecticide Formats

Competitive Landscape

SC Johnson De Centroamerica Is Category Leader

SC Johnson Is the Most Active Company With Marketing Campaigns

New Product Launches

Category Data

Table 1 Sales of Home Insecticides by Category: Value 2013-2018

Table 2 Sales of Home Insecticides by Category: % Value Growth 2013-2018

Table 3 NBO Company Shares of Home Insecticides: % Value 2014-2018

Table 4 LBN Brand Shares of Home Insecticides: % Value 2015-2018

Table 5 Forecast Sales of Home Insecticides by Category: Value 2018-2023

Table 6 Forecast Sales of Home Insecticides by Category: % Value Growth 2018-2023

The large percentage of Guatemalans living in rural areas or urban homes with large expanses of nature nearby, make the appearance of bugs and mosquitoes a common daily issue. The appearance of mosquitoes typically increases in the rainy months, usually between June and October, and ensures home insecticides are products used almost on a daily basis. The category is considered mature, as it mainly grows with population increments. Innovation, such as formula improvement, many times in products a...

Euromonitor International's Home Insecticides in Guatemala market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Electric Insecticides, Insecticide Baits, Insecticide Coils, Other Home Insecticides, Spray/Aerosol Insecticides.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Home Insecticides market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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