HOME INSECTICIDES IN GERMANY

Euromonitor International

February 2019

LIST OF CONTENTS AND TABLES

Headlines

Prospects

Change in Weather Unsupportive of Higher Sales

Negative Image of Home Insecticides Damages Sales

Less Toxic Solutions for Future Growth

Competitive Landscape

Large Product Selection and Penetration Support Scotts Celaflor

Spotless Exits Home Insecticides

Private Label on the Rise

Category Data

Table 1 Sales of Home Insecticides by Category: Value 2013-2018

Table 2 Sales of Home Insecticides by Category: % Value Growth 2013-2018

Table 3 Sales of Spray/Aerosol Insecticides by Type: % Value 2013-2018

Table 4 NBO Company Shares of Home Insecticides: % Value 2014-2018

Table 5 LBN Brand Shares of Home Insecticides: % Value 2015-2018

Table 6 Forecast Sales of Home Insecticides by Category: Value 2018-2023

Table 7 Forecast Sales of Home Insecticides by Category: % Value Growth 2018-2023

Executive Summary

Contrasting Trends Fail To Prevent Stagnation in Home Care Sales

Home Care Serves Therapeutic Purpose Whilst Still Offering Convenience

Sophisticated Private Label Stiffens Competitive Environment

Concentrated Formulations, Multi-functionality and Sustainability As Key Themes

Technological Advances Serve As A Threat To Home Care Sales

Market Indicators

Table 8 Households 2013-2018

Market Data

Table 9 Sales of Home Care by Category: Value 2013-2018

Table 10 Sales of Home Care by Category: % Value Growth 2013-2018

Table 11 NBO Company Shares of Home Care: % Value 2014-2018

Table 12 LBN Brand Shares of Home Care: % Value 2015-2018

Table 13 Penetration of Private Label in Home Care by Category: % Value 2013-2018

Table 14 Distribution of Home Care by Format: % Value 2013-2018

Table 15 Distribution of Home Care by Format and Category: % Value 2018

Table 16 Forecast Sales of Home Care by Category: Value 2018-2023

Table 17 Forecast Sales of Home Care by Category: % Value Growth 2018-2023

Sources

Summary 1 Research Sources

Heavy rainfalls early in 2018 had experts convinced that the mosquito plague would be overly intense that year. Adhering to warnings and fearing the spread of disease, many Germans therefore purchased home insecticides to fend off mosquitos early on. However, early and long periods of heat in most parts of Germany caused various breeding grounds for mosquitos to dry out, thereby eliminating these unpopular pests to a large degree. Further sales of home insecticides halted, ultimately resulting i...

Euromonitor International's Home Insecticides in Germany market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Electric Insecticides, Insecticide Baits, Insecticide Coils, Other Home Insecticides, Spray/Aerosol Insecticides.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Home Insecticides market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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