HOME CARE IN URUGUAY

Euromonitor International

February 2019

LIST OF CONTENTS AND TABLES

Executive Summary

Consumer Preferences Towards Home Care Products Are Changing

Increases in One-person Houses Impacting the Local Market

Few Companies Positioned As Leaders Amongst Home Care Brands

Supermarkets Remains the Preferred Channel for the Majority of Consumers

Changes in Consumer Preferences Will Impact Total Sales

Market Indicators

Table 1 Households 2013-2018

Market Data

Table 2 Sales of Home Care by Category: Value 2013-2018

Table 3 Sales of Home Care by Category: % Value Growth 2013-2018

Table 4 NBO Company Shares of Home Care: % Value 2014-2018

Table 5 LBN Brand Shares of Home Care: % Value 2015-2018

Table 6 Penetration of Private Label in Home Care by Category: % Value 2013-2018

Table 7 Distribution of Home Care by Format: % Value 2013-2018

Table 8 Distribution of Home Care by Format and Category: % Value 2018

Table 9 Forecast Sales of Home Care by Category: Value 2018-2023

Table 10 Forecast Sales of Home Care by Category: % Value Growth 2018-2023

Definitions

Sources

Summary 1 Research Sources

Headlines

Prospects

Consumers Looking for Air Care Products With Disinfectants

Spray/aerosol Air Fresheners Remains the Biggest Category in Value Sales

Electric Air Fresheners Posts the Highest Increase in Value Sales

Competitive Landscape

SC Johnson & Son Leads in Air Care

Brands Focussing on Disinfectant Qualities Increasing Their Value Sales

Category Data

Table 11 Sales of Air Care by Category: Value 2013-2018

Table 12 Sales of Air Care by Category: % Value Growth 2013-2018

Table 13 NBO Company Shares of Air Care: % Value 2014-2018

Table 14 LBN Brand Shares of Air Care: % Value 2015-2018

Table 15 Forecast Sales of Air Care by Category: Value 2018-2023

Table 16 Forecast Sales of Air Care by Category: % Value Growth 2018-2023

Headlines

Prospects

Bleach Products Remain An Easy Alternative To Other Home Care Products

Higher-priced Gel-based Products Appeal Only To High- and Middle-income Consumers

Scented Products and Bleach Tablets/capsules Not Attractive Enough To Inspire Players To Pursue Innovations

Competitive Landscape

Electroquímica Leads Bleach Value Sales in Uruguay

There Is Little Competition Against the Leading Company

Other, Branded Bleach Products So Far Have Negligible Presence

Category Data

Table 17 Sales of Bleach: Value 2013-2018

Table 18 Sales of Bleach: % Value Growth 2013-2018

Table 19 NBO Company Shares of Bleach: % Value 2014-2018

Table 20 LBN Brand Shares of Bleach: % Value 2015-2018

Table 21 Forecast Sales of Bleach: Value 2018-2023

Table 22 Forecast Sales of Bleach: % Value Growth 2018-2023

Headlines

Prospects

Hand Dishwashing Is the Biggest Category in Value Sales

Dishwasher Penetration Remains Low in Uruguay

Consumers Looking for Cheaper Options

Competitive Landscape

Unilever Del Uruguay Lead Dishwashing Value Sales

Stable Category, With Few Changes

Category Indicators

Table 23 Household Possession of Dishwashers 2013-2018

Category Data

Table 24 Sales of Dishwashing by Category: Value 2013-2018

Table 25 Sales of Dishwashing by Category: % Value Growth 2013-2018

Table 26 NBO Company Shares of Dishwashing: % Value 2014-2018

Table 27 LBN Brand Shares of Dishwashing: % Value 2015-2018

Table 28 Forecast Sales of Dishwashing by Category: Value 2018-2023

Table 29 Forecast Sales of Dishwashing by Category: % Value Growth 2018-2023

Headlines

Prospects

Electric Insecticides Posts the Highest Increase in Value Sales in 2018

Spray/aerosol Insecticides Is the Biggest Category in Value Sales

Sales Slowdown After Spike Caused by the Zika Virus

Competitive Landscape

SC Johnson & Son De Uruguay Leads Home Insecticides

Two Companies Offering More Affordable Options Hold Double-digit Value Shares

Category Data

Table 30 Sales of Home Insecticides by Category: Value 2013-2018

Table 31 Sales of Home Insecticides by Category: % Value Growth 2013-2018

Table 32 NBO Company Shares of Home Insecticides: % Value 2014-2018

Table 33 LBN Brand Shares of Home Insecticides: % Value 2015-2018

Table 34 Forecast Sales of Home Insecticides by Category: Value 2018-2023

Table 35 Forecast Sales of Home Insecticides by Category: % Value Growth 2018-2023

Headlines

Prospects

Slowdown in Launches of Innovative Products, Whilst Concentrated Detergents Continue To Perform Well

Good Penetration of Washing Machines Drives Interest in Automatic Washing Products

Laundry Care Set To See Positive Value Growth Over the Forecast Period

Competitive Landscape

Consumers Choosing Cheaper Brands

Unilever Del Uruguay Continues Leading Laundry Care

Increasing Room for New Brands in the Marketplace

Category Indicators

Table 36 Household Possession of Washing Machines 2013-2018

Category Data

Table 37 Sales of Laundry Care by Category: Value 2013-2018

Table 38 Sales of Laundry Care by Category: % Value Growth 2013-2018

Table 39 Sales of Laundry Aids by Category: Value 2013-2018

Table 40 Sales of Laundry Aids by Category: % Value Growth 2013-2018

Table 41 Sales of Laundry Detergents by Category: Value 2013-2018

Table 42 Sales of Laundry Detergents by Category: % Value Growth 2013-2018

Table 43 NBO Company Shares of Laundry Care: % Value 2014-2018

Table 44 LBN Brand Shares of Laundry Care: % Value 2015-2018

Table 45 NBO Company Shares of Laundry Aids: % Value 2014-2018

Table 46 LBN Brand Shares of Laundry Aids: % Value 2015-2018

Table 47 NBO Company Shares of Laundry Detergents: % Value 2014-2018

Table 48 LBN Brand Shares of Laundry Detergents: % Value 2015-2018

Table 49 Forecast Sales of Laundry Care by Category: Value 2018-2023

Table 50 Forecast Sales of Laundry Care by Category: % Value Growth 2018-2023

Headlines

Prospects

Changes in Consumer Preferences Decrease Polishes Value Sales

Floor Polish Leads Polishes Value Sales

Competitive Landscape

SC Johnson & Son De Uruguay Retains Its Dominant Position in Polishes

No Sign of New Companies Venturing Into the Local Landscape

Category Data

Table 51 Sales of Polishes by Category: Value 2013-2018

Table 52 Sales of Polishes by Category: % Value Growth 2013-2018

Table 53 NBO Company Shares of Polishes: % Value 2014-2018

Table 54 LBN Brand Shares of Polishes: % Value 2015-2018

Table 55 Forecast Sales of Polishes by Category: Value 2018-2023

Table 56 Forecast Sales of Polishes by Category: % Value Growth 2018-2023

Headlines

Prospects

Increase in Multipurpose Products

Changes in Living Choices Expected To Continue, Widening Consumer Base

Home Care Disinfectants the Biggest Category in Value Sales

Competitive Landscape

International Companies Lead Surface Care Value Sales

Advertising Presence for Surface Care Products Is Strong Given the Competitive Landscape

Category Data

Table 57 Sales of Surface Care by Category: Value 2013-2018

Table 58 Sales of Surface Care by Category: % Value Growth 2013-2018

Table 59 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2013-2018

Table 60 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2013-2018

Table 61 NBO Company Shares of Surface Care: % Value 2014-2018

Table 62 LBN Brand Shares of Surface Care: % Value 2015-2018

Table 63 Forecast Sales of Surface Care by Category: Value 2018-2023

Table 64 Forecast Sales of Surface Care by Category: % Value Growth 2018-2023

Headlines

Prospects

Rim Blocks Is the Cheaper Toilet Care Option

Toilet Liquids/foam Is Consumers' Favoured Product

Competitive Landscape

SC Johnson & Son De Uruguay Leads Toilet Value Sales

Private Label Presents Little Competition

Category Data

Table 65 Sales of Toilet Care by Category: Value 2013-2018

Table 66 Sales of Toilet Care by Category: % Value Growth 2013-2018

Table 67 NBO Company Shares of Toilet Care: % Value 2014-2018

Table 68 LBN Brand Shares of Toilet Care: % Value 2015-2018

Table 69 Forecast Sales of Toilet Care by Category: Value 2018-2023

Table 70 Forecast Sales of Toilet Care by Category: % Value Growth 2018-2023

In the review period there was a change in consumer preferences towards home care products in Uruguay. Consumers are increasingly looking for advantages in unit prices of the products instead of mainly looking for the quality of home care products. Moreover, there is change in housing arrangements and occupation, with more of the younger population living alone, and those consumers not only look for cheaper prices, but search for easy products to use. Those changes in preferences are impacting t...

Euromonitor International's Home Care in Uruguay market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Home Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.