HOME CARE IN UKRAINE

Euromonitor International

February 2019

LIST OF CONTENTS AND TABLES

Executive Summary

Economic Improvement Stimulates Value Growth of Home Care

Concentrated and Specialised Home Care Attracts Consumers

Competition Between Two Leading Companies Increases

New Product Types Appear

Home Care Predicted To Improve

Market Indicators

Table 1 Households 2013-2018

Market Data

Table 2 Sales of Home Care by Category: Value 2013-2018

Table 3 Sales of Home Care by Category: % Value Growth 2013-2018

Table 4 NBO Company Shares of Home Care: % Value 2014-2018

Table 5 LBN Brand Shares of Home Care: % Value 2015-2018

Table 6 Penetration of Private Label in Home Care by Category: % Value 2013-2018

Table 7 Distribution of Home Care by Format: % Value 2013-2018

Table 8 Distribution of Home Care by Format and Category: % Value 2018

Table 9 Forecast Sales of Home Care by Category: Value 2018-2023

Table 10 Forecast Sales of Home Care by Category: % Value Growth 2018-2023

Sources

Summary 1 Research Sources

Headlines

Prospects

Ecological Trends Have An Impact on Some Air Care

Consumers Shift From Economy To Mid-price Segment

Increasing Number of Bonded Cars Influences Car Air Fresheners

Competitive Landscape

SC Johnson Retains Leadership of Air Care

Aromcom SRL Demonstrates Fastest Current Value Growth

Balev Corp Ltd Reshapes Liquid Air Fresheners

Category Data

Table 11 Sales of Air Care by Category: Value 2013-2018

Table 12 Sales of Air Care by Category: % Value Growth 2013-2018

Table 13 Sales of Air Care by Fragrance: Value Ranking 2013-2018

Table 14 NBO Company Shares of Air Care: % Value 2014-2018

Table 15 LBN Brand Shares of Air Care: % Value 2015-2018

Table 16 Forecast Sales of Air Care by Category: Value 2018-2023

Table 17 Forecast Sales of Air Care by Category: % Value Growth 2018-2023

Headlines

Prospects

Ukrainians Continue To Reject Bleach on Behalf of Other Home Care

Consumers Start Using Bleach for Tasks Other Than Laundry

Limited Demand for Mid- and High-end Price Segments

Competitive Landscape

Ukrainians Brands Dominate Sales

Private Label Gains in Popularity

Dniproazot Pat Records Fastest Value Growth

Category Data

Table 18 Sales of Bleach: Value 2013-2018

Table 19 Sales of Bleach: % Value Growth 2013-2018

Table 20 NBO Company Shares of Bleach: % Value 2014-2018

Table 21 LBN Brand Shares of Bleach: % Value 2015-2018

Table 22 Forecast Sales of Bleach: Value 2018-2023

Table 23 Forecast Sales of Bleach: % Value Growth 2018-2023

Headlines

Prospects

Dishwashing Needs To Be Effective in Low-temperature Water

Automatic Dishwashing Tablets Is Most Popular Format of Automatic Dishwashing

Unit Price Increases Due To Stronger Mark-ups

Competitive Landscape

Procter & Gamble Retains Leadership of Dishwashing

Consumers Remain Interested in Economy Brands

Werner & Mertz GmbH Records Fastest Value Growth

Category Indicators

Table 24 Household Possession of Dishwashers 2013-2018

Category Data

Table 25 Sales of Dishwashing by Category: Value 2013-2018

Table 26 Sales of Dishwashing by Category: % Value Growth 2013-2018

Table 27 NBO Company Shares of Dishwashing: % Value 2014-2018

Table 28 LBN Brand Shares of Dishwashing: % Value 2015-2018

Table 29 Forecast Sales of Dishwashing by Category: Value 2018-2023

Table 30 Forecast Sales of Dishwashing by Category: % Value Growth 2018-2023

Headlines

Prospects

Demand for Economy Home Insecticides Declines

New Products Emerge

Growth of Electric Insecticides Is Stimulated by Soaring Unit Price

Competitive Landscape

Competition Between SC Johnson, Arnest and Upeco Remains Strong

New Entrant Global-agrotrade Struggles To Gain Stronger Ground

Bros Sp Zoo Spk Launches New Products

Category Data

Table 31 Sales of Home Insecticides by Category: Value 2013-2018

Table 32 Sales of Home Insecticides by Category: % Value Growth 2013-2018

Table 33 Sales of Spray/Aerosol Insecticides by Type: % Value 2013-2018

Table 34 NBO Company Shares of Home Insecticides: % Value 2014-2018

Table 35 LBN Brand Shares of Home Insecticides: % Value 2015-2018

Table 36 Forecast Sales of Home Insecticides by Category: Value 2018-2023

Table 37 Forecast Sales of Home Insecticides by Category: % Value Growth 2018-2023

Headlines

Prospects

Ukrainians Attracted by Concentrated Detergents

Spot and Stain Removers Continues To Gain in Popularity

New Products Emerging

Competitive Landscape

Procter & Gamble Ukraine Tov Leads Laundry Care

Werner & Mertz GmbH Successfully Adopts Eco Trends

Leaving Spot and Stain Removers, Bara Tov Drastically Declines

Category Indicators

Table 38 Household Possession of Washing Machines 2013-2018

Category Data

Table 39 Sales of Laundry Care by Category: Value 2013-2018

Table 40 Sales of Laundry Care by Category: % Value Growth 2013-2018

Table 41 Sales of Laundry Aids by Category: Value 2013-2018

Table 42 Sales of Laundry Aids by Category: % Value Growth 2013-2018

Table 43 Sales of Laundry Detergents by Category: Value 2013-2018

Table 44 Sales of Laundry Detergents by Category: % Value Growth 2013-2018

Table 45 NBO Company Shares of Laundry Care: % Value 2014-2018

Table 46 LBN Brand Shares of Laundry Care: % Value 2015-2018

Table 47 NBO Company Shares of Laundry Aids: % Value 2014-2018

Table 48 LBN Brand Shares of Laundry Aids: % Value 2015-2018

Table 49 NBO Company Shares of Laundry Detergents: % Value 2014-2018

Table 50 LBN Brand Shares of Laundry Detergents: % Value 2015-2018

Table 51 Forecast Sales of Laundry Care by Category: Value 2018-2023

Table 52 Forecast Sales of Laundry Care by Category: % Value Growth 2018-2023

Headlines

Prospects

Ukrainians Replace Polishes With Surface Care

New Fashion Trends Affects Shoe Polish

Unit Price of Floor Polish Grows Considerably

Competitive Landscape

Cigir Kimya As Leads Polishes

New Brands Record Considerable Growth, Although From A Low Base

Ukrainian Brands Gain Share

Category Data

Table 53 Sales of Polishes by Category: Value 2013-2018

Table 54 Sales of Polishes by Category: % Value Growth 2013-2018

Table 55 NBO Company Shares of Polishes: % Value 2014-2018

Table 56 LBN Brand Shares of Polishes: % Value 2015-2018

Table 57 Forecast Sales of Polishes by Category: Value 2018-2023

Table 58 Forecast Sales of Polishes by Category: % Value Growth 2018-2023

Headlines

Prospects

Surface Care Has Multidirectional Trends

Manufacturers Increase Their Mark-ups

Floor Cleaners Grows Significantly

Competitive Landscape

SC Johnson Tov Gains in Popularity

Ukrainian San Clean Int Ltd Ranks Fourth

International Companies Dominate Sales Value

Category Data

Table 59 Sales of Surface Care by Category: Value 2013-2018

Table 60 Sales of Surface Care by Category: % Value Growth 2013-2018

Table 61 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2013-2018

Table 62 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2013-2018

Table 63 NBO Company Shares of Surface Care: % Value 2014-2018

Table 64 LBN Brand Shares of Surface Care: % Value 2015-2018

Table 65 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2014-2018

Table 66 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2015-2018

Table 67 Forecast Sales of Surface Care by Category: Value 2018-2023

Table 68 Forecast Sales of Surface Care by Category: % Value Growth 2018-2023

Headlines

Prospects

Ukrainians Understand Importance of Regular Toilet Cleaning

Toilet Liquids/foam Drives Toilet Care

Toilet Care Tablets/powders Emerges

Competitive Landscape

Henkel Ukraine and SC Johnson Compete for Leadership

Global Pollena Ukraine Tov Declines the Most

Private Label Improves

Category Data

Table 69 Sales of Toilet Care by Category: Value 2013-2018

Table 70 Sales of Toilet Care by Category: % Value Growth 2013-2018

Table 71 NBO Company Shares of Toilet Care: % Value 2014-2018

Table 72 LBN Brand Shares of Toilet Care: % Value 2015-2018

Table 73 Forecast Sales of Toilet Care by Category: Value 2018-2023

Table 74 Forecast Sales of Toilet Care by Category: % Value Growth 2018-2023

With economic recovery in Ukraine, demand for home care began to stabilise in 2018, which was highlighted by both retail volume (which recorded lower decline compared to 2017) and current value trends. Fuelled by the high inflation rate and increasing manufacturers’ costs and retailers’ mark-ups, current value sales of home care demonstrated in 2018 even higher growth compared to the review period value CAGR. In addition, the value performance of home care was connected to unit price growth, whi...

Euromonitor International's Home Care in Ukraine market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Home Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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