HOME CARE IN THE UNITED KINGDOM

Euromonitor International

February 2019

LIST OF CONTENTS AND TABLES

Executive Summary

Home Care Sees Growth in 2018

Sustainability, An Increasingly Visible Feature Within Home Care

New and Small Players Continue To Expand

Sales Boosted by New Product Developments

Cautiously Optimistic Outlook for Home Care

Market Indicators

Table 1 Households 2013-2018

Market Data

Table 2 Sales of Home Care by Category: Value 2013-2018

Table 3 Sales of Home Care by Category: % Value Growth 2013-2018

Table 4 NBO Company Shares of Home Care: % Value 2014-2018

Table 5 LBN Brand Shares of Home Care: % Value 2015-2018

Table 6 Penetration of Private Label in Home Care by Category: % Value 2013-2018

Table 7 Distribution of Home Care by Format: % Value 2013-2018

Table 8 Distribution of Home Care by Format and Category: % Value 2018

Table 9 Forecast Sales of Home Care by Category: Value 2018-2023

Table 10 Forecast Sales of Home Care by Category: % Value Growth 2018-2023

Sources

Summary 1 Research Sources

Headlines

Prospects

Desire for Odour Removal and A Cosy Home Fuel Sales

Candle Air Fresheners Remains Fastest Growing Area

Increasing Demand for Natural Ingredients

Competitive Landscape

Reckitt Benckiser Remains Leading Air Care Provider

Yankee Candle Continues To Increase Sales Share in Candle Air Fresheners

Procter & Gamble Launches New Range of Air Care Products

Category Data

Table 11 Sales of Air Care by Category: Value 2013-2018

Table 12 Sales of Air Care by Category: % Value Growth 2013-2018

Table 13 Sales of Air Care by Fragrance: Value Ranking 2013-2018

Table 14 NBO Company Shares of Air Care: % Value 2014-2018

Table 15 LBN Brand Shares of Air Care: % Value 2015-2018

Table 16 Forecast Sales of Air Care by Category: Value 2018-2023

Table 17 Forecast Sales of Air Care by Category: % Value Growth 2018-2023

Headlines

Prospects

Environmental and Health Concerns Put Pressure on Bleach Sales

Growing Competition From Other Surface Care Products

Narrow Offer Also Set To Limit Sales

Competitive Landscape

Domestos Continues To Dominate

Private Label Gains Sales Share in 2018

Rising Consumer Uncertainty Also Boosting Private Label Sales

Category Data

Table 18 Sales of Bleach: Value 2013-2018

Table 19 Sales of Bleach: % Value Growth 2013-2018

Table 20 NBO Company Shares of Bleach: % Value 2014-2018

Table 21 LBN Brand Shares of Bleach: % Value 2015-2018

Table 22 Forecast Sales of Bleach: Value 2018-2023

Table 23 Forecast Sales of Bleach: % Value Growth 2018-2023

Headlines

Prospects

Manufacturers Use Ethical Claims To Differentiate Offer

Improving Convenience Is Key

Shift Towards Private Label

Competitive Landscape

Eco-friendliness An Increasingly Important Differentiator

UK Championing Internet Retailing

Appliance Manufacturers Catching Up With Fmcg Companies

Category Indicators

Table 24 Household Possession of Dishwashers 2013-2018

Category Data

Table 25 Sales of Dishwashing by Category: Value 2013-2018

Table 26 Sales of Dishwashing by Category: % Value Growth 2013-2018

Table 27 NBO Company Shares of Dishwashing: % Value 2014-2018

Table 28 LBN Brand Shares of Dishwashing: % Value 2015-2018

Table 29 Forecast Sales of Dishwashing by Category: Value 2018-2023

Table 30 Forecast Sales of Dishwashing by Category: % Value Growth 2018-2023

Headlines

Prospects

Summer Heatwave Creates Ideal Conditions for Insects To Thrive

Spray Insecticides Remains Leading Home Insecticide Product

Ingredient Regulations and Consumer Awareness Shape Product Formulations

Competitive Landscape

SC Johnson's Raid Leads Home Insecticide Sales

Private Label Maintains Considerable Presence

Regulatory Issues To Boost Major Home Insecticide Players

Category Data

Table 31 Sales of Home Insecticides by Category: Value 2013-2018

Table 32 Sales of Home Insecticides by Category: % Value Growth 2013-2018

Table 33 Sales of Spray/Aerosol Insecticides by Type: % Value 2013-2018

Table 34 NBO Company Shares of Home Insecticides: % Value 2014-2018

Table 35 LBN Brand Shares of Home Insecticides: % Value 2015-2018

Table 36 Forecast Sales of Home Insecticides by Category: Value 2018-2023

Table 37 Forecast Sales of Home Insecticides by Category: % Value Growth 2018-2023

Headlines

Prospects

Powder Formats Becoming Obsolete

Liqui-tabs Taking-off

Cutting Out the Middle-man?

Competitive Landscape

Laundry Care Remains Heavily Polarised

Innovation Key To Defining Future Competitive Landscape

New Product Area?

Category Indicators

Table 38 Household Possession of Washing Machines 2013-2018

Category Data

Table 39 Sales of Laundry Care by Category: Value 2013-2018

Table 40 Sales of Laundry Care by Category: % Value Growth 2013-2018

Table 41 Sales of Laundry Aids by Category: Value 2013-2018

Table 42 Sales of Laundry Aids by Category: % Value Growth 2013-2018

Table 43 Sales of Laundry Detergents by Category: Value 2013-2018

Table 44 Sales of Laundry Detergents by Category: % Value Growth 2013-2018

Table 45 Sales of In-wash Spot and Stain Removers by Type: % Value Breakdown 2013-2018

Table 46 NBO Company Shares of Laundry Care: % Value 2014-2018

Table 47 LBN Brand Shares of Laundry Care: % Value 2015-2018

Table 48 NBO Company Shares of Laundry Aids: % Value 2014-2018

Table 49 LBN Brand Shares of Laundry Aids: % Value 2015-2018

Table 50 NBO Company Shares of Laundry Detergents: % Value 2014-2018

Table 51 LBN Brand Shares of Laundry Detergents: % Value 2015-2018

Table 52 Forecast Sales of Laundry Care by Category: Value 2018-2023

Table 53 Forecast Sales of Laundry Care by Category: % Value Growth 2018-2023

Headlines

Prospects

Polishes Struggle Amid Rising Popularity of Polish Wipes

Demand Increasingly Limited To Niche Areas

Lack of Consumer Interest and Innovation

Competitive Landscape

SC Johnson Continues To Lead Sales

Premium Polishes Become Even More Affordable

Ethical Living Could Propel Bee-wax Based Polishes

Category Data

Table 54 Sales of Polishes by Category: Value 2013-2018

Table 55 Sales of Polishes by Category: % Value Growth 2013-2018

Table 56 NBO Company Shares of Polishes: % Value 2014-2018

Table 57 LBN Brand Shares of Polishes: % Value 2015-2018

Table 58 Forecast Sales of Polishes by Category: Value 2018-2023

Table 59 Forecast Sales of Polishes by Category: % Value Growth 2018-2023

Headlines

Prospects

Greater Attention on Cleaning and Hygiene To Sustain Growth

Convenience Trend To Boost Multi-purpose Cleaners Sales

Impregnated Wet Wipes To Gain Ground

Competitive Landscape

Procter & Gamble Continues To Lead Surface Care

Rising Consumer Uncertainty Boosting Private Label Sales

Reckitt Benckiser Gains Sales Share Thanks To Popularity of Dettol

Category Data

Table 60 Sales of Surface Care by Category: Value 2013-2018

Table 61 Sales of Surface Care by Category: % Value Growth 2013-2018

Table 62 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2013-2018

Table 63 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2013-2018

Table 64 NBO Company Shares of Surface Care: % Value 2014-2018

Table 65 LBN Brand Shares of Surface Care: % Value 2015-2018

Table 66 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2014-2018

Table 67 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2015-2018

Table 68 Forecast Sales of Surface Care by Category: Value 2018-2023

Table 69 Forecast Sales of Surface Care by Category: % Value Growth 2018-2023

Headlines

Prospects

Effort-saving Products To Register Dynamic Growth

Eco-friendly Products To Gain Momentum

Players Responding To Rising Consumer Health Awareness

Competitive Landscape

SC Johnson Maintains Lead in 2018

Domestos Gains Value Share Thanks To Strong Positioning and Focus on Marketing

Social Initiatives Help Attract Consumers

Category Data

Table 70 Sales of Toilet Care by Category: Value 2013-2018

Table 71 Sales of Toilet Care by Category: % Value Growth 2013-2018

Table 72 NBO Company Shares of Toilet Care: % Value 2014-2018

Table 73 LBN Brand Shares of Toilet Care: % Value 2015-2018

Table 74 Forecast Sales of Toilet Care by Category: Value 2018-2023

Table 75 Forecast Sales of Toilet Care by Category: % Value Growth 2018-2023

Home care performed well in 2018 and recorded faster value growth than in 2017. Air care was the fastest growing area during the year, followed by toilet care, home insecticides, and surface care. Growth in air care was mainly driven by the functional need to remove odours created by cigarettes, pets and humidity and the desire to create a cosy atmosphere at home. This was particularly favourable to sales of candle air fresheners. Toilet care was positively influenced by consumer preference for...

Euromonitor International's Home Care in United Kingdom market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Home Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.