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Home Care in the United Kingdom

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HOME CARE IN THE UNITED KINGDOM

    Euromonitor International

      February 2019

        LIST OF CONTENTS AND TABLES

          Executive Summary

            Home Care Sees Growth in 2018

              Sustainability, An Increasingly Visible Feature Within Home Care

                New and Small Players Continue To Expand

                  Sales Boosted by New Product Developments

                    Cautiously Optimistic Outlook for Home Care

                      Market Indicators

                        Table 1 Households 2013-2018

                          Market Data

                            Table 2 Sales of Home Care by Category: Value 2013-2018

                              Table 3 Sales of Home Care by Category: % Value Growth 2013-2018

                                Table 4 NBO Company Shares of Home Care: % Value 2014-2018

                                  Table 5 LBN Brand Shares of Home Care: % Value 2015-2018

                                    Table 6 Penetration of Private Label in Home Care by Category: % Value 2013-2018

                                      Table 7 Distribution of Home Care by Format: % Value 2013-2018

                                        Table 8 Distribution of Home Care by Format and Category: % Value 2018

                                          Table 9 Forecast Sales of Home Care by Category: Value 2018-2023

                                            Table 10 Forecast Sales of Home Care by Category: % Value Growth 2018-2023

                                              Sources

                                                Summary 1 Research Sources

                                                  Headlines

                                                    Prospects

                                                      Desire for Odour Removal and A Cosy Home Fuel Sales

                                                        Candle Air Fresheners Remains Fastest Growing Area

                                                          Increasing Demand for Natural Ingredients

                                                            Competitive Landscape

                                                              Reckitt Benckiser Remains Leading Air Care Provider

                                                                Yankee Candle Continues To Increase Sales Share in Candle Air Fresheners

                                                                  Procter & Gamble Launches New Range of Air Care Products

                                                                    Category Data

                                                                      Table 11 Sales of Air Care by Category: Value 2013-2018

                                                                        Table 12 Sales of Air Care by Category: % Value Growth 2013-2018

                                                                          Table 13 Sales of Air Care by Fragrance: Value Ranking 2013-2018

                                                                            Table 14 NBO Company Shares of Air Care: % Value 2014-2018

                                                                              Table 15 LBN Brand Shares of Air Care: % Value 2015-2018

                                                                                Table 16 Forecast Sales of Air Care by Category: Value 2018-2023

                                                                                  Table 17 Forecast Sales of Air Care by Category: % Value Growth 2018-2023

                                                                                    Headlines

                                                                                      Prospects

                                                                                        Environmental and Health Concerns Put Pressure on Bleach Sales

                                                                                          Growing Competition From Other Surface Care Products

                                                                                            Narrow Offer Also Set To Limit Sales

                                                                                              Competitive Landscape

                                                                                                Domestos Continues To Dominate

                                                                                                  Private Label Gains Sales Share in 2018

                                                                                                    Rising Consumer Uncertainty Also Boosting Private Label Sales

                                                                                                      Category Data

                                                                                                        Table 18 Sales of Bleach: Value 2013-2018

                                                                                                          Table 19 Sales of Bleach: % Value Growth 2013-2018

                                                                                                            Table 20 NBO Company Shares of Bleach: % Value 2014-2018

                                                                                                              Table 21 LBN Brand Shares of Bleach: % Value 2015-2018

                                                                                                                Table 22 Forecast Sales of Bleach: Value 2018-2023

                                                                                                                  Table 23 Forecast Sales of Bleach: % Value Growth 2018-2023

                                                                                                                    Headlines

                                                                                                                      Prospects

                                                                                                                        Manufacturers Use Ethical Claims To Differentiate Offer

                                                                                                                          Improving Convenience Is Key

                                                                                                                            Shift Towards Private Label

                                                                                                                              Competitive Landscape

                                                                                                                                Eco-friendliness An Increasingly Important Differentiator

                                                                                                                                  UK Championing Internet Retailing

                                                                                                                                    Appliance Manufacturers Catching Up With Fmcg Companies

                                                                                                                                      Category Indicators

                                                                                                                                        Table 24 Household Possession of Dishwashers 2013-2018

                                                                                                                                          Category Data

                                                                                                                                            Table 25 Sales of Dishwashing by Category: Value 2013-2018

                                                                                                                                              Table 26 Sales of Dishwashing by Category: % Value Growth 2013-2018

                                                                                                                                                Table 27 NBO Company Shares of Dishwashing: % Value 2014-2018

                                                                                                                                                  Table 28 LBN Brand Shares of Dishwashing: % Value 2015-2018

                                                                                                                                                    Table 29 Forecast Sales of Dishwashing by Category: Value 2018-2023

                                                                                                                                                      Table 30 Forecast Sales of Dishwashing by Category: % Value Growth 2018-2023

                                                                                                                                                        Headlines

                                                                                                                                                          Prospects

                                                                                                                                                            Summer Heatwave Creates Ideal Conditions for Insects To Thrive

                                                                                                                                                              Spray Insecticides Remains Leading Home Insecticide Product

                                                                                                                                                                Ingredient Regulations and Consumer Awareness Shape Product Formulations

                                                                                                                                                                  Competitive Landscape

                                                                                                                                                                    SC Johnson's Raid Leads Home Insecticide Sales

                                                                                                                                                                      Private Label Maintains Considerable Presence

                                                                                                                                                                        Regulatory Issues To Boost Major Home Insecticide Players

                                                                                                                                                                          Category Data

                                                                                                                                                                            Table 31 Sales of Home Insecticides by Category: Value 2013-2018

                                                                                                                                                                              Table 32 Sales of Home Insecticides by Category: % Value Growth 2013-2018

                                                                                                                                                                                Table 33 Sales of Spray/Aerosol Insecticides by Type: % Value 2013-2018

                                                                                                                                                                                  Table 34 NBO Company Shares of Home Insecticides: % Value 2014-2018

                                                                                                                                                                                    Table 35 LBN Brand Shares of Home Insecticides: % Value 2015-2018

                                                                                                                                                                                      Table 36 Forecast Sales of Home Insecticides by Category: Value 2018-2023

                                                                                                                                                                                        Table 37 Forecast Sales of Home Insecticides by Category: % Value Growth 2018-2023

                                                                                                                                                                                          Headlines

                                                                                                                                                                                            Prospects

                                                                                                                                                                                              Powder Formats Becoming Obsolete

                                                                                                                                                                                                Liqui-tabs Taking-off

                                                                                                                                                                                                  Cutting Out the Middle-man?

                                                                                                                                                                                                    Competitive Landscape

                                                                                                                                                                                                      Laundry Care Remains Heavily Polarised

                                                                                                                                                                                                        Innovation Key To Defining Future Competitive Landscape

                                                                                                                                                                                                          New Product Area?

                                                                                                                                                                                                            Category Indicators

                                                                                                                                                                                                              Table 38 Household Possession of Washing Machines 2013-2018

                                                                                                                                                                                                                Category Data

                                                                                                                                                                                                                  Table 39 Sales of Laundry Care by Category: Value 2013-2018

                                                                                                                                                                                                                    Table 40 Sales of Laundry Care by Category: % Value Growth 2013-2018

                                                                                                                                                                                                                      Table 41 Sales of Laundry Aids by Category: Value 2013-2018

                                                                                                                                                                                                                        Table 42 Sales of Laundry Aids by Category: % Value Growth 2013-2018

                                                                                                                                                                                                                          Table 43 Sales of Laundry Detergents by Category: Value 2013-2018

                                                                                                                                                                                                                            Table 44 Sales of Laundry Detergents by Category: % Value Growth 2013-2018

                                                                                                                                                                                                                              Table 45 Sales of In-wash Spot and Stain Removers by Type: % Value Breakdown 2013-2018

                                                                                                                                                                                                                                Table 46 NBO Company Shares of Laundry Care: % Value 2014-2018

                                                                                                                                                                                                                                  Table 47 LBN Brand Shares of Laundry Care: % Value 2015-2018

                                                                                                                                                                                                                                    Table 48 NBO Company Shares of Laundry Aids: % Value 2014-2018

                                                                                                                                                                                                                                      Table 49 LBN Brand Shares of Laundry Aids: % Value 2015-2018

                                                                                                                                                                                                                                        Table 50 NBO Company Shares of Laundry Detergents: % Value 2014-2018

                                                                                                                                                                                                                                          Table 51 LBN Brand Shares of Laundry Detergents: % Value 2015-2018

                                                                                                                                                                                                                                            Table 52 Forecast Sales of Laundry Care by Category: Value 2018-2023

                                                                                                                                                                                                                                              Table 53 Forecast Sales of Laundry Care by Category: % Value Growth 2018-2023

                                                                                                                                                                                                                                                Headlines

                                                                                                                                                                                                                                                  Prospects

                                                                                                                                                                                                                                                    Polishes Struggle Amid Rising Popularity of Polish Wipes

                                                                                                                                                                                                                                                      Demand Increasingly Limited To Niche Areas

                                                                                                                                                                                                                                                        Lack of Consumer Interest and Innovation

                                                                                                                                                                                                                                                          Competitive Landscape

                                                                                                                                                                                                                                                            SC Johnson Continues To Lead Sales

                                                                                                                                                                                                                                                              Premium Polishes Become Even More Affordable

                                                                                                                                                                                                                                                                Ethical Living Could Propel Bee-wax Based Polishes

                                                                                                                                                                                                                                                                  Category Data

                                                                                                                                                                                                                                                                    Table 54 Sales of Polishes by Category: Value 2013-2018

                                                                                                                                                                                                                                                                      Table 55 Sales of Polishes by Category: % Value Growth 2013-2018

                                                                                                                                                                                                                                                                        Table 56 NBO Company Shares of Polishes: % Value 2014-2018

                                                                                                                                                                                                                                                                          Table 57 LBN Brand Shares of Polishes: % Value 2015-2018

                                                                                                                                                                                                                                                                            Table 58 Forecast Sales of Polishes by Category: Value 2018-2023

                                                                                                                                                                                                                                                                              Table 59 Forecast Sales of Polishes by Category: % Value Growth 2018-2023

                                                                                                                                                                                                                                                                                Headlines

                                                                                                                                                                                                                                                                                  Prospects

                                                                                                                                                                                                                                                                                    Greater Attention on Cleaning and Hygiene To Sustain Growth

                                                                                                                                                                                                                                                                                      Convenience Trend To Boost Multi-purpose Cleaners Sales

                                                                                                                                                                                                                                                                                        Impregnated Wet Wipes To Gain Ground

                                                                                                                                                                                                                                                                                          Competitive Landscape

                                                                                                                                                                                                                                                                                            Procter & Gamble Continues To Lead Surface Care

                                                                                                                                                                                                                                                                                              Rising Consumer Uncertainty Boosting Private Label Sales

                                                                                                                                                                                                                                                                                                Reckitt Benckiser Gains Sales Share Thanks To Popularity of Dettol

                                                                                                                                                                                                                                                                                                  Category Data

                                                                                                                                                                                                                                                                                                    Table 60 Sales of Surface Care by Category: Value 2013-2018

                                                                                                                                                                                                                                                                                                      Table 61 Sales of Surface Care by Category: % Value Growth 2013-2018

                                                                                                                                                                                                                                                                                                        Table 62 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2013-2018

                                                                                                                                                                                                                                                                                                          Table 63 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2013-2018

                                                                                                                                                                                                                                                                                                            Table 64 NBO Company Shares of Surface Care: % Value 2014-2018

                                                                                                                                                                                                                                                                                                              Table 65 LBN Brand Shares of Surface Care: % Value 2015-2018

                                                                                                                                                                                                                                                                                                                Table 66 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2014-2018

                                                                                                                                                                                                                                                                                                                  Table 67 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2015-2018

                                                                                                                                                                                                                                                                                                                    Table 68 Forecast Sales of Surface Care by Category: Value 2018-2023

                                                                                                                                                                                                                                                                                                                      Table 69 Forecast Sales of Surface Care by Category: % Value Growth 2018-2023

                                                                                                                                                                                                                                                                                                                        Headlines

                                                                                                                                                                                                                                                                                                                          Prospects

                                                                                                                                                                                                                                                                                                                            Effort-saving Products To Register Dynamic Growth

                                                                                                                                                                                                                                                                                                                              Eco-friendly Products To Gain Momentum

                                                                                                                                                                                                                                                                                                                                Players Responding To Rising Consumer Health Awareness

                                                                                                                                                                                                                                                                                                                                  Competitive Landscape

                                                                                                                                                                                                                                                                                                                                    SC Johnson Maintains Lead in 2018

                                                                                                                                                                                                                                                                                                                                      Domestos Gains Value Share Thanks To Strong Positioning and Focus on Marketing

                                                                                                                                                                                                                                                                                                                                        Social Initiatives Help Attract Consumers

                                                                                                                                                                                                                                                                                                                                          Category Data

                                                                                                                                                                                                                                                                                                                                            Table 70 Sales of Toilet Care by Category: Value 2013-2018

                                                                                                                                                                                                                                                                                                                                              Table 71 Sales of Toilet Care by Category: % Value Growth 2013-2018

                                                                                                                                                                                                                                                                                                                                                Table 72 NBO Company Shares of Toilet Care: % Value 2014-2018

                                                                                                                                                                                                                                                                                                                                                  Table 73 LBN Brand Shares of Toilet Care: % Value 2015-2018

                                                                                                                                                                                                                                                                                                                                                    Table 74 Forecast Sales of Toilet Care by Category: Value 2018-2023

                                                                                                                                                                                                                                                                                                                                                      Table 75 Forecast Sales of Toilet Care by Category: % Value Growth 2018-2023

                                                                                                                                                                                                                                                                                                                                                      Home care performed well in 2018 and recorded faster value growth than in 2017. Air care was the fastest growing area during the year, followed by toilet care, home insecticides, and surface care. Growth in air care was mainly driven by the functional need to remove odours created by cigarettes, pets and humidity and the desire to create a cosy atmosphere at home. This was particularly favourable to sales of candle air fresheners. Toilet care was positively influenced by consumer preference for...

                                                                                                                                                                                                                                                                                                                                                      Euromonitor International's Home Care in United Kingdom market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

                                                                                                                                                                                                                                                                                                                                                      Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

                                                                                                                                                                                                                                                                                                                                                      Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

                                                                                                                                                                                                                                                                                                                                                      Why buy this report?
                                                                                                                                                                                                                                                                                                                                                      * Get a detailed picture of the Home Care market;
                                                                                                                                                                                                                                                                                                                                                      * Pinpoint growth sectors and identify factors driving change;
                                                                                                                                                                                                                                                                                                                                                      * Understand the competitive environment, the market’s major players and leading brands;
                                                                                                                                                                                                                                                                                                                                                      * Use five-year forecasts to assess how the market is predicted to develop.

                                                                                                                                                                                                                                                                                                                                                      Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

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