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Home Care in Romania

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HOME CARE IN ROMANIA

    Euromonitor International

      February 2019

        LIST OF CONTENTS AND TABLES

          Executive Summary

            Good Performance for Home Care in Romania

              More Modern Consumers Preferring Sophisticated Solutions

                Fierce Competition in the Romanian Home Care Market

                  Romanians Welcome Innovation

                    Good Years To Come for Home Care in Romania

                      Market Indicators

                        Table 1 Households 2013-2018

                          Market Data

                            Table 2 Sales of Home Care by Category: Value 2013-2018

                              Table 3 Sales of Home Care by Category: % Value Growth 2013-2018

                                Table 4 NBO Company Shares of Home Care: % Value 2014-2018

                                  Table 5 LBN Brand Shares of Home Care: % Value 2015-2018

                                    Table 6 Penetration of Private Label in Home Care by Category: % Value 2013-2018

                                      Table 7 Distribution of Home Care by Format: % Value 2013-2018

                                        Table 8 Distribution of Home Care by Format and Category: % Value 2018

                                          Table 9 Forecast Sales of Home Care by Category: Value 2018-2023

                                            Table 10 Forecast Sales of Home Care by Category: % Value Growth 2018-2023

                                              Sources

                                                Summary 1 Research Sources

                                                  Headlines

                                                    Prospects

                                                      Air Care Benefits From Changing Consumer Lifestyles

                                                        Sales Forecast To Continue To Increase

                                                          Innovative Products Attract A Rising Number of Consumers

                                                            Competitive Landscape

                                                              Air Wick Is the Top Air Care Brand

                                                                Private Label Has A Presence

                                                                  Increasing Promotional Efforts by Air Care Brand Owners

                                                                    Category Data

                                                                      Table 11 Sales of Air Care by Category: Value 2013-2018

                                                                        Table 12 Sales of Air Care by Category: % Value Growth 2013-2018

                                                                          Table 13 Sales of Air Care by Fragrance: Value Ranking 2013-2018

                                                                            Table 14 NBO Company Shares of Air Care: % Value 2014-2018

                                                                              Table 15 LBN Brand Shares of Air Care: % Value 2015-2018

                                                                                Table 16 Forecast Sales of Air Care by Category: Value 2018-2023

                                                                                  Table 17 Forecast Sales of Air Care by Category: % Value Growth 2018-2023

                                                                                    Headlines

                                                                                      Prospects

                                                                                        Bleach Is Perceived As An Obsolete Product

                                                                                          Bleach Remains Popular in Rural Areas

                                                                                            Little Product Variety

                                                                                              Competitive Landscape

                                                                                                Ace Is the Undisputed Leader

                                                                                                  Little Innovation Within Bleach

                                                                                                    Category Data

                                                                                                      Table 18 Sales of Bleach: Value 2013-2018

                                                                                                        Table 19 Sales of Bleach: % Value Growth 2013-2018

                                                                                                          Table 20 NBO Company Shares of Bleach: % Value 2014-2018

                                                                                                            Table 21 LBN Brand Shares of Bleach: % Value 2015-2018

                                                                                                              Table 22 Forecast Sales of Bleach: Value 2018-2023

                                                                                                                Table 23 Forecast Sales of Bleach: % Value Growth 2018-2023

                                                                                                                  Headlines

                                                                                                                    Prospects

                                                                                                                      Dishwashing Resumes Growth

                                                                                                                        Hand Dishwashing Dominates

                                                                                                                          Automatic Dishwashing Liquids Witness the Fastest Growth in Current Value Terms

                                                                                                                            Competitive Landscape

                                                                                                                              Henkel Romania SRL Retains the Leading Position

                                                                                                                                Private Label Increasing Its Presence

                                                                                                                                  Consumers Welcome Product Innovation

                                                                                                                                    Category Indicators

                                                                                                                                      Table 24 Household Possession of Dishwashers 2013-2018

                                                                                                                                        Category Data

                                                                                                                                          Table 25 Sales of Dishwashing by Category: Value 2013-2018

                                                                                                                                            Table 26 Sales of Dishwashing by Category: % Value Growth 2013-2018

                                                                                                                                              Table 27 NBO Company Shares of Dishwashing: % Value 2014-2018

                                                                                                                                                Table 28 LBN Brand Shares of Dishwashing: % Value 2015-2018

                                                                                                                                                  Table 29 Forecast Sales of Dishwashing by Category: Value 2018-2023

                                                                                                                                                    Table 30 Forecast Sales of Dishwashing by Category: % Value Growth 2018-2023

                                                                                                                                                      Headlines

                                                                                                                                                        Prospects

                                                                                                                                                          Another Good Year for Home Insecticides in Romania

                                                                                                                                                            Growth Forecast To Continue

                                                                                                                                                              Resorting To Innovation

                                                                                                                                                                Competitive Landscape

                                                                                                                                                                  Raid and Aroxol Are Leading Home Insecticides Sales in Romania

                                                                                                                                                                    Intense Advertising for Home Insecticides

                                                                                                                                                                      Category Data

                                                                                                                                                                        Table 31 Sales of Home Insecticides by Category: Value 2013-2018

                                                                                                                                                                          Table 32 Sales of Home Insecticides by Category: % Value Growth 2013-2018

                                                                                                                                                                            Table 33 Sales of Spray/Aerosol Insecticides by Type: % Value 2013-2018

                                                                                                                                                                              Table 34 NBO Company Shares of Home Insecticides: % Value 2014-2018

                                                                                                                                                                                Table 35 LBN Brand Shares of Home Insecticides: % Value 2015-2018

                                                                                                                                                                                  Table 36 Forecast Sales of Home Insecticides by Category: Value 2018-2023

                                                                                                                                                                                    Table 37 Forecast Sales of Home Insecticides by Category: % Value Growth 2018-2023

                                                                                                                                                                                      Headlines

                                                                                                                                                                                        Prospects

                                                                                                                                                                                          Laundry Care Continues To Grow

                                                                                                                                                                                            Rising Sales in Rural Areas

                                                                                                                                                                                              Liquid Tablet Detergents Show the Fastest Growth in Value Sales

                                                                                                                                                                                                Towards Specialised Solutions

                                                                                                                                                                                                  Competitive Landscape

                                                                                                                                                                                                    Ariel Remains the Top Brand

                                                                                                                                                                                                      Using Innovation As A Weapon for Differentiation

                                                                                                                                                                                                        Category Indicators

                                                                                                                                                                                                          Table 38 Household Possession of Washing Machines 2013-2018

                                                                                                                                                                                                            Category Data

                                                                                                                                                                                                              Table 39 Sales of Laundry Care by Category: Value 2013-2018

                                                                                                                                                                                                                Table 40 Sales of Laundry Care by Category: % Value Growth 2013-2018

                                                                                                                                                                                                                  Table 41 Sales of Laundry Aids by Category: Value 2013-2018

                                                                                                                                                                                                                    Table 42 Sales of Laundry Aids by Category: % Value Growth 2013-2018

                                                                                                                                                                                                                      Table 43 Sales of Laundry Detergents by Category: Value 2013-2018

                                                                                                                                                                                                                        Table 44 Sales of Laundry Detergents by Category: % Value Growth 2013-2018

                                                                                                                                                                                                                          Table 45 NBO Company Shares of Laundry Care: % Value 2014-2018

                                                                                                                                                                                                                            Table 46 LBN Brand Shares of Laundry Care: % Value 2015-2018

                                                                                                                                                                                                                              Table 47 NBO Company Shares of Laundry Aids: % Value 2014-2018

                                                                                                                                                                                                                                Table 48 LBN Brand Shares of Laundry Aids: % Value 2015-2018

                                                                                                                                                                                                                                  Table 49 NBO Company Shares of Laundry Detergents: % Value 2014-2018

                                                                                                                                                                                                                                    Table 50 LBN Brand Shares of Laundry Detergents: % Value 2015-2018

                                                                                                                                                                                                                                      Table 51 Forecast Sales of Laundry Care by Category: Value 2018-2023

                                                                                                                                                                                                                                        Table 52 Forecast Sales of Laundry Care by Category: % Value Growth 2018-2023

                                                                                                                                                                                                                                          Headlines

                                                                                                                                                                                                                                            Prospects

                                                                                                                                                                                                                                              Polishes Register A Slow But Steady Growth

                                                                                                                                                                                                                                                Real Terms Decline Predicted Over the Forecast Period

                                                                                                                                                                                                                                                  Floor Polish Records Fastest Growth

                                                                                                                                                                                                                                                    Competitive Landscape

                                                                                                                                                                                                                                                      Pronto Remains the Top Brand

                                                                                                                                                                                                                                                        Brand Loyalty Important

                                                                                                                                                                                                                                                          Little Product Innovation

                                                                                                                                                                                                                                                            Category Data

                                                                                                                                                                                                                                                              Table 53 Sales of Polishes by Category: Value 2013-2018

                                                                                                                                                                                                                                                                Table 54 Sales of Polishes by Category: % Value Growth 2013-2018

                                                                                                                                                                                                                                                                  Table 55 NBO Company Shares of Polishes: % Value 2014-2018

                                                                                                                                                                                                                                                                    Table 56 LBN Brand Shares of Polishes: % Value 2015-2018

                                                                                                                                                                                                                                                                      Table 57 Forecast Sales of Polishes by Category: Value 2018-2023

                                                                                                                                                                                                                                                                        Table 58 Forecast Sales of Polishes by Category: % Value Growth 2018-2023

                                                                                                                                                                                                                                                                          Headlines

                                                                                                                                                                                                                                                                            Prospects

                                                                                                                                                                                                                                                                              Romanians Are Embracing Specialised Solutions

                                                                                                                                                                                                                                                                                Divergent Trends in Surface Care

                                                                                                                                                                                                                                                                                  Soaring Demand for Home Care Disinfectants

                                                                                                                                                                                                                                                                                    Competitive Landscape

                                                                                                                                                                                                                                                                                      Cif Remains the Leading Surface Care Brand

                                                                                                                                                                                                                                                                                        Eco-friendly Products Appearing on the Market

                                                                                                                                                                                                                                                                                          Category Data

                                                                                                                                                                                                                                                                                            Table 59 Sales of Surface Care by Category: Value 2013-2018

                                                                                                                                                                                                                                                                                              Table 60 Sales of Surface Care by Category: % Value Growth 2013-2018

                                                                                                                                                                                                                                                                                                Table 61 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2013-2018

                                                                                                                                                                                                                                                                                                  Table 62 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2013-2018

                                                                                                                                                                                                                                                                                                    Table 63 NBO Company Shares of Surface Care: % Value 2014-2018

                                                                                                                                                                                                                                                                                                      Table 64 LBN Brand Shares of Surface Care: % Value 2015-2018

                                                                                                                                                                                                                                                                                                        Table 65 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2014-2018

                                                                                                                                                                                                                                                                                                          Table 66 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2015-2018

                                                                                                                                                                                                                                                                                                            Table 67 Forecast Sales of Surface Care by Category: Value 2018-2023

                                                                                                                                                                                                                                                                                                              Table 68 Forecast Sales of Surface Care by Category: % Value Growth 2018-2023

                                                                                                                                                                                                                                                                                                                Headlines

                                                                                                                                                                                                                                                                                                                  Prospects

                                                                                                                                                                                                                                                                                                                    Good Performance for Toilet Care in Romania

                                                                                                                                                                                                                                                                                                                      Continued Growth Over the Forecast Period

                                                                                                                                                                                                                                                                                                                        In-cistern Devices To Record the Most Robust Growth

                                                                                                                                                                                                                                                                                                                          Competitive Landscape

                                                                                                                                                                                                                                                                                                                            Bref and Duck Remain the Leading Brands

                                                                                                                                                                                                                                                                                                                              Private Label Increasing Its Presence

                                                                                                                                                                                                                                                                                                                                Brand Owners Are Associating With Social Causes

                                                                                                                                                                                                                                                                                                                                  Category Data

                                                                                                                                                                                                                                                                                                                                    Table 69 Sales of Toilet Care by Category: Value 2013-2018

                                                                                                                                                                                                                                                                                                                                      Table 70 Sales of Toilet Care by Category: % Value Growth 2013-2018

                                                                                                                                                                                                                                                                                                                                        Table 71 NBO Company Shares of Toilet Care: % Value 2014-2018

                                                                                                                                                                                                                                                                                                                                          Table 72 LBN Brand Shares of Toilet Care: % Value 2015-2018

                                                                                                                                                                                                                                                                                                                                            Table 73 Forecast Sales of Toilet Care by Category: Value 2018-2023

                                                                                                                                                                                                                                                                                                                                              Table 74 Forecast Sales of Toilet Care by Category: % Value Growth 2018-2023

                                                                                                                                                                                                                                                                                                                                              The Romanian home care market registered another year of robust growth in value sales in 2018, boosted by a number of factors. Consumers are earning more and they have greater access to the widely developed distribution network. Brand owners are also diversifying their product portfolios, and they have been focusing on launching high quality home care products. Consumers do not make their purchase decisions solely based on prices, and are increasingly taking into account the perceived product qu...

                                                                                                                                                                                                                                                                                                                                              Euromonitor International's Home Care in Romania market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

                                                                                                                                                                                                                                                                                                                                              Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

                                                                                                                                                                                                                                                                                                                                              Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

                                                                                                                                                                                                                                                                                                                                              Why buy this report?
                                                                                                                                                                                                                                                                                                                                              * Get a detailed picture of the Home Care market;
                                                                                                                                                                                                                                                                                                                                              * Pinpoint growth sectors and identify factors driving change;
                                                                                                                                                                                                                                                                                                                                              * Understand the competitive environment, the market’s major players and leading brands;
                                                                                                                                                                                                                                                                                                                                              * Use five-year forecasts to assess how the market is predicted to develop.

                                                                                                                                                                                                                                                                                                                                              Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

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