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Home Care in Latvia

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HOME CARE IN LATVIA

    Euromonitor International

      February 2019

        LIST OF CONTENTS AND TABLES

          Executive Summary

            Home Care Benefits From Improving Economy

              Convenience, Health and the Environment Important To Consumers

                International Players Dominate But Lose Share To Local Companies

                  Hypermarkets and Non-grocery Specialists on the Rise

                    Home Care Set To Grow As Consumers Shift To Convenient and Green Products

                      Market Indicators

                        Table 1 Households 2013-2018

                          Market Data

                            Table 2 Sales of Home Care by Category: Value 2013-2018

                              Table 3 Sales of Home Care by Category: % Value Growth 2013-2018

                                Table 4 NBO Company Shares of Home Care: % Value 2014-2018

                                  Table 5 LBN Brand Shares of Home Care: % Value 2015-2018

                                    Table 6 Penetration of Private Label in Home Care by Category: % Value 2013-2018

                                      Table 7 Distribution of Home Care by Format: % Value 2013-2018

                                        Table 8 Distribution of Home Care by Format and Category: % Value 2018

                                          Table 9 Forecast Sales of Home Care by Category: Value 2018-2023

                                            Table 10 Forecast Sales of Home Care by Category: % Value Growth 2018-2023

                                              Sources

                                                Summary 1 Research Sources

                                                  Headlines

                                                    Prospects

                                                      Consumers Shift To Premium Offerings As Economy Improves

                                                        Concerns Over Health and the Environment Present A Challenge and An Opportunity

                                                          Internet Retailing on the Rise Within Air Care

                                                            Competitive Landscape

                                                              Air Wick Dominates Air Care

                                                                Affordable Brands and Private Label See Strong Growth

                                                                  Lack of Eco-friendly Air Care Products

                                                                    Category Data

                                                                      Table 11 Sales of Air Care by Category: Value 2013-2018

                                                                        Table 12 Sales of Air Care by Category: % Value Growth 2013-2018

                                                                          Table 13 NBO Company Shares of Air Care: % Value 2014-2018

                                                                            Table 14 LBN Brand Shares of Air Care: % Value 2015-2018

                                                                              Table 15 Forecast Sales of Air Care by Category: Value 2018-2023

                                                                                Table 16 Forecast Sales of Air Care by Category: % Value Growth 2018-2023

                                                                                  Headlines

                                                                                    Prospects

                                                                                      Health and Environmental Concerns Have Negative Impact on Sales

                                                                                        Availability of Affordable Alternatives Impacts Sales of Bleach

                                                                                          Lack of Innovation Leads To Decline in Volume Sales

                                                                                            Competitive Landscape

                                                                                              Long-standing Presence of Ace Brand Ensures Its Strong Lead

                                                                                                Lack of Investment As Demand for Bleach Falls

                                                                                                  Domestos Sees Growth

                                                                                                    Category Data

                                                                                                      Table 17 Sales of Bleach: Value 2013-2018

                                                                                                        Table 18 Sales of Bleach: % Value Growth 2013-2018

                                                                                                          Table 19 NBO Company Shares of Bleach: % Value 2014-2018

                                                                                                            Table 20 LBN Brand Shares of Bleach: % Value 2015-2018

                                                                                                              Table 21 Forecast Sales of Bleach: Value 2018-2023

                                                                                                                Table 22 Forecast Sales of Bleach: % Value Growth 2018-2023

                                                                                                                  Headlines

                                                                                                                    Prospects

                                                                                                                      Dishwasher Ownership Driving Growth

                                                                                                                        Health and the Environment Influences the Production and Sale of Dishwashing

                                                                                                                          Price Competition Rife

                                                                                                                            Competitive Landscape

                                                                                                                              Procter & Gamble Loses Share But Retains Lead

                                                                                                                                Spodriba's Environmentally-friendly Products Proving Popular

                                                                                                                                  Premium Products Help Somat To Shine

                                                                                                                                    Category Indicators

                                                                                                                                      Table 23 Household Possession of Dishwashers 2013-2018

                                                                                                                                        Category Data

                                                                                                                                          Table 24 Sales of Dishwashing by Category: Value 2013-2018

                                                                                                                                            Table 25 Sales of Dishwashing by Category: % Value Growth 2013-2018

                                                                                                                                              Table 26 NBO Company Shares of Dishwashing: % Value 2014-2018

                                                                                                                                                Table 27 LBN Brand Shares of Dishwashing: % Value 2015-2018

                                                                                                                                                  Table 28 Forecast Sales of Dishwashing by Category: Value 2018-2023

                                                                                                                                                    Table 29 Forecast Sales of Dishwashing by Category: % Value Growth 2018-2023

                                                                                                                                                      Headlines

                                                                                                                                                        Prospects

                                                                                                                                                          Long Hot Summer Supports Sales

                                                                                                                                                            Hot Weather Benefits Sales of Insecticide Coils

                                                                                                                                                              Health Concerns Could Drive Innovation

                                                                                                                                                                Competitive Landscape

                                                                                                                                                                  Local Player Kvadro Leads

                                                                                                                                                                    Bros Sees Strong Growth

                                                                                                                                                                      Home Insecticides Remains A Consolidated Category

                                                                                                                                                                        Category Data

                                                                                                                                                                          Table 30 Sales of Home Insecticides by Category: Value 2013-2018

                                                                                                                                                                            Table 31 Sales of Home Insecticides by Category: % Value Growth 2013-2018

                                                                                                                                                                              Table 32 NBO Company Shares of Home Insecticides: % Value 2014-2018

                                                                                                                                                                                Table 33 LBN Brand Shares of Home Insecticides: % Value 2015-2018

                                                                                                                                                                                  Table 34 Forecast Sales of Home Insecticides by Category: Value 2018-2023

                                                                                                                                                                                    Table 35 Forecast Sales of Home Insecticides by Category: % Value Growth 2018-2023

                                                                                                                                                                                      Headlines

                                                                                                                                                                                        Prospects

                                                                                                                                                                                          Positive Signs for the Future of Laundry Care

                                                                                                                                                                                            Focus on Health and the Environment

                                                                                                                                                                                              Economic Improvement Forecast But Promotions Will Likely Remain Key

                                                                                                                                                                                                Competitive Landscape

                                                                                                                                                                                                  Henkel Retains Lead But Faces Tough Challenge From Local Players

                                                                                                                                                                                                    Spodriba Continues To Grow

                                                                                                                                                                                                      Private Label Remains Limited

                                                                                                                                                                                                        Category Indicators

                                                                                                                                                                                                          Table 36 Household Possession of Washing Machines 2013-2018

                                                                                                                                                                                                            Category Data

                                                                                                                                                                                                              Table 37 Sales of Laundry Care by Category: Value 2013-2018

                                                                                                                                                                                                                Table 38 Sales of Laundry Care by Category: % Value Growth 2013-2018

                                                                                                                                                                                                                  Table 39 Sales of Laundry Aids by Category: Value 2013-2018

                                                                                                                                                                                                                    Table 40 Sales of Laundry Aids by Category: % Value Growth 2013-2018

                                                                                                                                                                                                                      Table 41 Sales of Laundry Detergents by Category: Value 2013-2018

                                                                                                                                                                                                                        Table 42 Sales of Laundry Detergents by Category: % Value Growth 2013-2018

                                                                                                                                                                                                                          Table 43 NBO Company Shares of Laundry Care: % Value 2014-2018

                                                                                                                                                                                                                            Table 44 LBN Brand Shares of Laundry Care: % Value 2015-2018

                                                                                                                                                                                                                              Table 45 NBO Company Shares of Laundry Aids: % Value 2014-2018

                                                                                                                                                                                                                                Table 46 LBN Brand Shares of Laundry Aids: % Value 2015-2018

                                                                                                                                                                                                                                  Table 47 NBO Company Shares of Laundry Detergents: % Value 2014-2018

                                                                                                                                                                                                                                    Table 48 LBN Brand Shares of Laundry Detergents: % Value 2015-2018

                                                                                                                                                                                                                                      Table 49 Forecast Sales of Laundry Care by Category: Value 2018-2023

                                                                                                                                                                                                                                        Table 50 Forecast Sales of Laundry Care by Category: % Value Growth 2018-2023

                                                                                                                                                                                                                                          Headlines

                                                                                                                                                                                                                                            Prospects

                                                                                                                                                                                                                                              Shrinking Consumer Base Limits Demand for Polishes

                                                                                                                                                                                                                                                Shoe Polish Set To Shine Over the Forecast Period

                                                                                                                                                                                                                                                  Price Key in A Category With Little Innovation

                                                                                                                                                                                                                                                    Competitive Landscape

                                                                                                                                                                                                                                                      Themed Heading 1

                                                                                                                                                                                                                                                        Lack of Investment Results in Spodriba Losing Share

                                                                                                                                                                                                                                                          Drogas Pushes Private Label Range To Good Effect

                                                                                                                                                                                                                                                            Category Data

                                                                                                                                                                                                                                                              Table 51 Sales of Polishes by Category: Value 2013-2018

                                                                                                                                                                                                                                                                Table 52 Sales of Polishes by Category: % Value Growth 2013-2018

                                                                                                                                                                                                                                                                  Table 53 NBO Company Shares of Polishes: % Value 2014-2018

                                                                                                                                                                                                                                                                    Table 54 LBN Brand Shares of Polishes: % Value 2015-2018

                                                                                                                                                                                                                                                                      Table 55 Forecast Sales of Polishes by Category: Value 2018-2023

                                                                                                                                                                                                                                                                        Table 56 Forecast Sales of Polishes by Category: % Value Growth 2018-2023

                                                                                                                                                                                                                                                                          Headlines

                                                                                                                                                                                                                                                                            Prospects

                                                                                                                                                                                                                                                                              Eco-friendly Products Continue To See Strong Development

                                                                                                                                                                                                                                                                                Price Remains Key Factor When Purchasing Surface Care

                                                                                                                                                                                                                                                                                  Niche Players Provide Boost To Internet Retailing

                                                                                                                                                                                                                                                                                    Competitive Landscape

                                                                                                                                                                                                                                                                                      International Players Struggle As Local Players Rise To Prominence

                                                                                                                                                                                                                                                                                        Companies Focus on Online Marketing To Drive Sales

                                                                                                                                                                                                                                                                                          Consumers Appreciate Value-for-money Private Label Products

                                                                                                                                                                                                                                                                                            Category Data

                                                                                                                                                                                                                                                                                              Table 57 Sales of Surface Care by Category: Value 2013-2018

                                                                                                                                                                                                                                                                                                Table 58 Sales of Surface Care by Category: % Value Growth 2013-2018

                                                                                                                                                                                                                                                                                                  Table 59 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2013-2018

                                                                                                                                                                                                                                                                                                    Table 60 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2013-2018

                                                                                                                                                                                                                                                                                                      Table 61 NBO Company Shares of Surface Care: % Value 2014-2018

                                                                                                                                                                                                                                                                                                        Table 62 LBN Brand Shares of Surface Care: % Value 2015-2018

                                                                                                                                                                                                                                                                                                          Table 63 Forecast Sales of Surface Care by Category: Value 2018-2023

                                                                                                                                                                                                                                                                                                            Table 64 Forecast Sales of Surface Care by Category: % Value Growth 2018-2023

                                                                                                                                                                                                                                                                                                              Headlines

                                                                                                                                                                                                                                                                                                                Prospects

                                                                                                                                                                                                                                                                                                                  Stable Economy Boosts Demand for Toilet Care

                                                                                                                                                                                                                                                                                                                    Toilet Care Offers Room for Development

                                                                                                                                                                                                                                                                                                                      Ongoing Investment in Product Ranges Necessary Due To Tough Competition

                                                                                                                                                                                                                                                                                                                        Competitive Landscape

                                                                                                                                                                                                                                                                                                                          Henkel Latvia Leads With International Players Remaining Dominant

                                                                                                                                                                                                                                                                                                                            Spodriba on the Rise

                                                                                                                                                                                                                                                                                                                              Affordable and Eco-friendly Products Attract Attention

                                                                                                                                                                                                                                                                                                                                Category Data

                                                                                                                                                                                                                                                                                                                                  Table 65 Sales of Toilet Care by Category: Value 2013-2018

                                                                                                                                                                                                                                                                                                                                    Table 66 Sales of Toilet Care by Category: % Value Growth 2013-2018

                                                                                                                                                                                                                                                                                                                                      Table 67 NBO Company Shares of Toilet Care: % Value 2014-2018

                                                                                                                                                                                                                                                                                                                                        Table 68 LBN Brand Shares of Toilet Care: % Value 2015-2018

                                                                                                                                                                                                                                                                                                                                          Table 69 Forecast Sales of Toilet Care by Category: Value 2018-2023

                                                                                                                                                                                                                                                                                                                                            Table 70 Forecast Sales of Toilet Care by Category: % Value Growth 2018-2023

                                                                                                                                                                                                                                                                                                                                            Home care in Latvia continued to see solid value growth in 2018, following strong gains in 2017. This was supported by economic growth, falling unemployment and the ongoing shift to task-specific home care products. Furthermore, possession rates of dishwasher appliances and washing machines continue to see strong growth as disposable income improves which has boosted sales of automatic dishwashing and laundry care. As consumers shift to modern retailing they are also gaining access to a wider se...

                                                                                                                                                                                                                                                                                                                                            Euromonitor International's Home Care in Latvia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

                                                                                                                                                                                                                                                                                                                                            Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

                                                                                                                                                                                                                                                                                                                                            Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

                                                                                                                                                                                                                                                                                                                                            Why buy this report?
                                                                                                                                                                                                                                                                                                                                            * Get a detailed picture of the Home Care market;
                                                                                                                                                                                                                                                                                                                                            * Pinpoint growth sectors and identify factors driving change;
                                                                                                                                                                                                                                                                                                                                            * Understand the competitive environment, the market’s major players and leading brands;
                                                                                                                                                                                                                                                                                                                                            * Use five-year forecasts to assess how the market is predicted to develop.

                                                                                                                                                                                                                                                                                                                                            Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

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