Home Care in Dominican Republic
HOME CARE IN DOMINICAN REPUBLIC
Euromonitor International
February 2019
LIST OF CONTENTS AND TABLES
Executive Summary
Demand for Home Care Remains Solid
Private Label Continues To Expand
International Brands Lead Home Care
No Major Changes Observed in Terms of Home Care Distribution
Growth in Home Care To Remain Steady Over the Forecast Period
Market Indicators
Table 1 Households 2013-2018
Market Data
Table 2 Sales of Home Care by Category: Value 2013-2018
Table 3 Sales of Home Care by Category: % Value Growth 2013-2018
Table 4 NBO Company Shares of Home Care: % Value 2014-2018
Table 5 LBN Brand Shares of Home Care: % Value 2015-2018
Table 6 Penetration of Private Label in Home Care by Category: % Value 2013-2018
Table 7 Distribution of Home Care by Format: % Value 2013-2018
Table 8 Distribution of Home Care by Format and Category: % Value 2018
Table 9 Forecast Sales of Home Care by Category: Value 2018-2023
Table 10 Forecast Sales of Home Care by Category: % Value Growth 2018-2023
Definitions
Sources
Summary 1 Research Sources
Headlines
Prospects
Category Still Small But Growing
Spray/aerosol Air Fresheners Remains the Preferred Format
Solid Air Fresheners Beginning To Appear
Competitive Landscape
SC Johnson Leads Air Care in 2018
Foreign Brands Dominate the Category
Private Label Beginning To Enter Air Care
Category Data
Table 11 Sales of Air Care by Category: Value 2013-2018
Table 12 Sales of Air Care by Category: % Value Growth 2013-2018
Table 13 NBO Company Shares of Air Care: % Value 2014-2018
Table 14 LBN Brand Shares of Air Care: % Value 2015-2018
Table 15 Forecast Sales of Air Care by Category: Value 2018-2023
Table 16 Forecast Sales of Air Care by Category: % Value Growth 2018-2023
Headlines
Prospects
Demand for Bleach Remains Steady Amongst Consumers
Bleach Enjoys Broad Distribution Throughout the Country
Competitive Landscape
Clorox Remains the Category Leader in 2018
Local Companies Remain Competitive in Bleach
Category Data
Table 17 Sales of Bleach: Value 2013-2018
Table 18 Sales of Bleach: % Value Growth 2013-2018
Table 19 NBO Company Shares of Bleach: % Value 2014-2018
Table 20 LBN Brand Shares of Bleach: % Value 2015-2018
Table 21 Forecast Sales of Bleach: Value 2018-2023
Table 22 Forecast Sales of Bleach: % Value Growth 2018-2023
Headlines
Prospects
Hand Dishwashing Continues To Dominate
Consumers Continue Migrating To Liquid Format
Competitive Landscape
Colgate-Palmolive Strengthens Lead in 2018
Private Label Experiences Further Expansion in Category
Foreign Brands Continue To Hold Strong Positions
Category Indicators
Table 23 Household Possession of Dishwashers 2013-2018
Category Data
Table 24 Sales of Dishwashing by Category: Value 2013-2018
Table 25 Sales of Dishwashing by Category: % Value Growth 2013-2018
Table 26 NBO Company Shares of Dishwashing: % Value 2014-2018
Table 27 LBN Brand Shares of Dishwashing: % Value 2015-2018
Table 28 Forecast Sales of Dishwashing by Category: Value 2018-2023
Table 29 Forecast Sales of Dishwashing by Category: % Value Growth 2018-2023
Headlines
Prospects
Sales Normalise in the Country
New Delivery Formats Could Add Dynamism
Consumers Largely Trade Up To Spray/aerosols
Competitive Landscape
SC Johnson Leads the Category in 2018
Private Label Has Yet To Enter the Category
Growth Expected Over the Forecast Period
Category Data
Table 30 Sales of Home Insecticides by Category: Value 2013-2018
Table 31 Sales of Home Insecticides by Category: % Value Growth 2013-2018
Table 32 NBO Company Shares of Home Insecticides: % Value 2014-2018
Table 33 LBN Brand Shares of Home Insecticides: % Value 2015-2018
Table 34 Forecast Sales of Home Insecticides by Category: Value 2018-2023
Table 35 Forecast Sales of Home Insecticides by Category: % Value Growth 2018-2023
Headlines
Prospects
Standard Powder Detergents Continues To Dominate
Bar Detergents and Hand Wash Detergents Remain Relevant
New Laundry Care Products Launched
Competitive Landscape
Henkel República Dominicana Retains Leads of Laundry Care in 2018
Unilever Continues To Lose Share
Private Label Expands in Laundry Care
Category Indicators
Table 36 Household Possession of Washing Machines 2013-2018
Category Data
Table 37 Sales of Laundry Care by Category: Value 2013-2018
Table 38 Sales of Laundry Care by Category: % Value Growth 2013-2018
Table 39 Sales of Laundry Aids by Category: Value 2013-2018
Table 40 Sales of Laundry Aids by Category: % Value Growth 2013-2018
Table 41 Sales of Laundry Detergents by Category: Value 2013-2018
Table 42 Sales of Laundry Detergents by Category: % Value Growth 2013-2018
Table 43 NBO Company Shares of Laundry Care: % Value 2014-2018
Table 44 LBN Brand Shares of Laundry Care: % Value 2015-2018
Table 45 NBO Company Shares of Laundry Detergents: % Value 2014-2018
Table 46 LBN Brand Shares of Laundry Detergents: % Value 2015-2018
Table 47 Forecast Sales of Laundry Care by Category: Value 2018-2023
Table 48 Forecast Sales of Laundry Care by Category: % Value Growth 2018-2023
Headlines
Prospects
Steady Demand for Polishes in 2018
Private Label Experiences Some Gains in Polishes
Competitive Landscape
SC Johnson Continues To Lead in 2018
Foreign Brands Dominate Polishes
Local Players Present
Category Data
Table 49 Sales of Polishes by Category: Value 2013-2018
Table 50 Sales of Polishes by Category: % Value Growth 2013-2018
Table 51 NBO Company Shares of Polishes: % Value 2014-2018
Table 52 LBN Brand Shares of Polishes: % Value 2015-2018
Table 53 Forecast Sales of Polishes by Category: Value 2018-2023
Table 54 Forecast Sales of Polishes by Category: % Value Growth 2018-2023
Headlines
Prospects
Consumer Demand for Surface Care Remains Solid
Wipes Format Starting To Emerge
Competitive Landscape
Colgate-Palmolive Strengthens Leadership of Surface Care in 2018
Private Label Continues Its Expansion in Surface Care
International Brands Lead Category
Category Data
Table 55 Sales of Surface Care by Category: Value 2013-2018
Table 56 Sales of Surface Care by Category: % Value Growth 2013-2018
Table 57 NBO Company Shares of Surface Care: % Value 2014-2018
Table 58 LBN Brand Shares of Surface Care: % Value 2015-2018
Table 59 Forecast Sales of Surface Care by Category: Value 2018-2023
Table 60 Forecast Sales of Surface Care by Category: % Value Growth 2018-2023
Headlines
Prospects
Despite Growth, Category Remains Small
Greater Effort Needed To Expand Toilet Care
Competitive Landscape
SC Johnson Retains Lead in 2018, But Changes Are Predicted
Foreign Companies Dominate Toilet Care
Consumer Awareness Remains Low in Toilet Care
Category Data
Table 61 Sales of Toilet Care by Category: Value 2013-2018
Table 62 Sales of Toilet Care by Category: % Value Growth 2013-2018
Table 63 NBO Company Shares of Toilet Care: % Value 2014-2018
Table 64 LBN Brand Shares of Toilet Care: % Value 2015-2018
Table 65 Forecast Sales of Toilet Care by Category: Value 2018-2023
Table 66 Forecast Sales of Toilet Care by Category: % Value Growth 2018-2023
Consumer demand for home care remained solid in the country, fuelled in part by the strong performance of the Dominican economy, with consumers engaging in higher spending. According to official figures published by the Central Bank, the country is on course to record an annualised GDP growth rate above 6% in 2018. This growth is expected to have a favourable impact on consumer demand for home care. While the country has enjoyed an extended period of relatively modest inflation, remaining well b...
Euromonitor International's Home Care in Dominican Republic market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.
Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Home Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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