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Home Care in China

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HOME CARE IN CHINA

    Euromonitor International

      February 2019

        LIST OF CONTENTS AND TABLES

          Executive Summary

            Home Care Registers Stable Current Value Growth in 2018

              Product Improvement A Key Trend in Home Care

                Guangzhou Liby Enterprise Group Remains the Leading Player

                  Differentiated Home Care Products Are Introduced Based on Local Needs

                    Value Growth Set To Slow Further Over the Forecast Period

                      Market Indicators

                        Table 1 Households 2013-2018

                          Market Data

                            Table 2 Sales of Home Care by Category: Value 2013-2018

                              Table 3 Sales of Home Care by Category: % Value Growth 2013-2018

                                Table 4 NBO Company Shares of Home Care: % Value 2014-2018

                                  Table 5 LBN Brand Shares of Home Care: % Value 2015-2018

                                    Table 6 Distribution of Home Care by Format: % Value 2013-2018

                                      Table 7 Distribution of Home Care by Format and Category: % Value 2018

                                        Table 8 Forecast Sales of Home Care by Category: Value 2018-2023

                                          Table 9 Forecast Sales of Home Care by Category: % Value Growth 2018-2023

                                            Sources

                                              Summary 1 Research Sources

                                                Headlines

                                                  Prospects

                                                    Growth of Air Care Slows in 2018 Due To A Lack of New Product Development

                                                      Car Air Fresheners Once Again the Best Performing Category

                                                        Growth of Spray/aerosol Air Fresheners Slows Due To Changing Lifestyles

                                                          Competitive Landscape

                                                            Shanghai Johnson Remains the Leading Player

                                                              Guangzhou Liby Enterprise Group Registers the Strongest Value Growth

                                                                Category Data

                                                                  Table 10 Sales of Air Care by Category: Value 2013-2018

                                                                    Table 11 Sales of Air Care by Category: % Value Growth 2013-2018

                                                                      Table 12 Sales of Air Care by Fragrance: Value Ranking 2013-2018

                                                                        Table 13 NBO Company Shares of Air Care: % Value 2014-2018

                                                                          Table 14 LBN Brand Shares of Air Care: % Value 2015-2018

                                                                            Table 15 Forecast Sales of Air Care by Category: Value 2018-2023

                                                                              Table 16 Forecast Sales of Air Care by Category: % Value Growth 2018-2023

                                                                                Headlines

                                                                                  Prospects

                                                                                    Bleach Sees Growth Slow Slightly in 2018

                                                                                      Average Unit Price Rises in Current Terms

                                                                                        Competitive Landscape

                                                                                          Shanghai Hutchison Whitecat Remains the Leading Player

                                                                                            Bleach Tends To Be A Regionalised Category

                                                                                              Category Data

                                                                                                Table 17 Sales of Bleach: Value 2013-2018

                                                                                                  Table 18 Sales of Bleach: % Value Growth 2013-2018

                                                                                                    Table 19 NBO Company Shares of Bleach: % Value 2014-2018

                                                                                                      Table 20 LBN Brand Shares of Bleach: % Value 2015-2018

                                                                                                        Table 21 Forecast Sales of Bleach: Value 2018-2023

                                                                                                          Table 22 Forecast Sales of Bleach: % Value Growth 2018-2023

                                                                                                            Headlines

                                                                                                              Prospects

                                                                                                                Category Growth Driven by Solid Demand for Hand Dishwashing

                                                                                                                  Strong Growth of Automatic Dishwashing Driven by Soaring Demand for Automatic Dishwashers

                                                                                                                    Competitive Landscape

                                                                                                                      Guangzhou Liby Enterprise Group Remains the Leading Player in Dishwashing

                                                                                                                        Reckitt Benckiser China Records the Strongest Value Sales Growth in 2018

                                                                                                                          Category Indicators

                                                                                                                            Table 23 Household Possession of Dishwashers 2013-2018

                                                                                                                              Category Data

                                                                                                                                Table 24 Sales of Dishwashing by Category: Value 2013-2018

                                                                                                                                  Table 25 Sales of Dishwashing by Category: % Value Growth 2013-2018

                                                                                                                                    Table 26 NBO Company Shares of Dishwashing: % Value 2014-2018

                                                                                                                                      Table 27 LBN Brand Shares of Dishwashing: % Value 2015-2018

                                                                                                                                        Table 28 Forecast Sales of Dishwashing by Category: Value 2018-2023

                                                                                                                                          Table 29 Forecast Sales of Dishwashing by Category: % Value Growth 2018-2023

                                                                                                                                            Headlines

                                                                                                                                              Prospects

                                                                                                                                                Home Insecticides Suffering From Increasing Health Concerns

                                                                                                                                                  Electric Insecticides the Only Category To Post A Positive Performance

                                                                                                                                                    Competitive Landscape

                                                                                                                                                      Zhongshan Lanju Daily Use Products Loses Its Leading Position in Home Insecticides

                                                                                                                                                        Guangzhou Liby Enterprise Group Continues To Perform Well

                                                                                                                                                          Category Data

                                                                                                                                                            Table 30 Sales of Home Insecticides by Category: Value 2013-2018

                                                                                                                                                              Table 31 Sales of Home Insecticides by Category: % Value Growth 2013-2018

                                                                                                                                                                Table 32 Sales of Spray/Aerosol Insecticides by Type: % Value 2013-2018

                                                                                                                                                                  Table 33 NBO Company Shares of Home Insecticides: % Value 2014-2018

                                                                                                                                                                    Table 34 LBN Brand Shares of Home Insecticides: % Value 2015-2018

                                                                                                                                                                      Table 35 Forecast Sales of Home Insecticides by Category: Value 2018-2023

                                                                                                                                                                        Table 36 Forecast Sales of Home Insecticides by Category: % Value Growth 2018-2023

                                                                                                                                                                          Headlines

                                                                                                                                                                            Prospects

                                                                                                                                                                              Concentrated Detergents Continues To Grow But Still Accounts for A Low Share of Sales

                                                                                                                                                                                Tablet Detergents Expected To Record the Strongest Growth Over the Forecast Period

                                                                                                                                                                                  Consumers Tending Towards More Natural and Gentler Products

                                                                                                                                                                                    Competitive Landscape

                                                                                                                                                                                      Guangzhou Liby Enterprise Group Maintains Its Leading Position

                                                                                                                                                                                        Youthful Marketing Strategies Used by the Leading Players To Attract Younger Consumers

                                                                                                                                                                                          Category Indicators

                                                                                                                                                                                            Table 37 Household Possession of Washing Machines 2013-2018

                                                                                                                                                                                              Category Data

                                                                                                                                                                                                Table 38 Sales of Laundry Care by Category: Value 2013-2018

                                                                                                                                                                                                  Table 39 Sales of Laundry Care by Category: % Value Growth 2013-2018

                                                                                                                                                                                                    Table 40 Sales of Laundry Aids by Category: Value 2013-2018

                                                                                                                                                                                                      Table 41 Sales of Laundry Aids by Category: % Value Growth 2013-2018

                                                                                                                                                                                                        Table 42 Sales of Laundry Detergents by Category: Value 2013-2018

                                                                                                                                                                                                          Table 43 Sales of Laundry Detergents by Category: % Value Growth 2013-2018

                                                                                                                                                                                                            Table 44 NBO Company Shares of Laundry Care: % Value 2014-2018

                                                                                                                                                                                                              Table 45 LBN Brand Shares of Laundry Care: % Value 2015-2018

                                                                                                                                                                                                                Table 46 NBO Company Shares of Laundry Aids: % Value 2014-2018

                                                                                                                                                                                                                  Table 47 LBN Brand Shares of Laundry Aids: % Value 2015-2018

                                                                                                                                                                                                                    Table 48 NBO Company Shares of Laundry Detergents: % Value 2014-2018

                                                                                                                                                                                                                      Table 49 LBN Brand Shares of Laundry Detergents: % Value 2015-2018

                                                                                                                                                                                                                        Table 50 Forecast Sales of Laundry Care by Category: Value 2018-2023

                                                                                                                                                                                                                          Table 51 Forecast Sales of Laundry Care by Category: % Value Growth 2018-2023

                                                                                                                                                                                                                            Headlines

                                                                                                                                                                                                                              Prospects

                                                                                                                                                                                                                                Floor Polish Records Steady Growth Thanks To Rising Standards of Living

                                                                                                                                                                                                                                  Shoe Polish Continues To Register Sluggish Growth

                                                                                                                                                                                                                                    Competitive Landscape

                                                                                                                                                                                                                                      Shanghai Johnson Maintains Its Leading Position

                                                                                                                                                                                                                                        Multinationals Outperform Local Companies

                                                                                                                                                                                                                                          Category Data

                                                                                                                                                                                                                                            Table 52 Sales of Polishes by Category: Value 2013-2018

                                                                                                                                                                                                                                              Table 53 Sales of Polishes by Category: % Value Growth 2013-2018

                                                                                                                                                                                                                                                Table 54 NBO Company Shares of Polishes: % Value 2014-2018

                                                                                                                                                                                                                                                  Table 55 LBN Brand Shares of Polishes: % Value 2015-2018

                                                                                                                                                                                                                                                    Table 56 Forecast Sales of Polishes by Category: Value 2018-2023

                                                                                                                                                                                                                                                      Table 57 Forecast Sales of Polishes by Category: % Value Growth 2018-2023

                                                                                                                                                                                                                                                        Headlines

                                                                                                                                                                                                                                                          Prospects

                                                                                                                                                                                                                                                            Surface Care Continues To Record Strong Growth

                                                                                                                                                                                                                                                              the Kitchen Remains the Most Important Space for Surface Care

                                                                                                                                                                                                                                                                Internet Retailing A Growing Distribution Channel

                                                                                                                                                                                                                                                                  Competitive Landscape

                                                                                                                                                                                                                                                                    Shanghai Johnson Maintains Its Leading Position

                                                                                                                                                                                                                                                                      Guangzhou Liby Enterprise Group Posts the Strongest Value Sales Growth in 2018

                                                                                                                                                                                                                                                                        Category Data

                                                                                                                                                                                                                                                                          Table 58 Sales of Surface Care by Category: Value 2013-2018

                                                                                                                                                                                                                                                                            Table 59 Sales of Surface Care by Category: % Value Growth 2013-2018

                                                                                                                                                                                                                                                                              Table 60 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2013-2018

                                                                                                                                                                                                                                                                                Table 61 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2013-2018

                                                                                                                                                                                                                                                                                  Table 62 NBO Company Shares of Surface Care: % Value 2014-2018

                                                                                                                                                                                                                                                                                    Table 63 LBN Brand Shares of Surface Care: % Value 2015-2018

                                                                                                                                                                                                                                                                                      Table 64 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2014-2018

                                                                                                                                                                                                                                                                                        Table 65 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2015-2018

                                                                                                                                                                                                                                                                                          Table 66 Forecast Sales of Surface Care by Category: Value 2018-2023

                                                                                                                                                                                                                                                                                            Table 67 Forecast Sales of Surface Care by Category: % Value Growth 2018-2023

                                                                                                                                                                                                                                                                                              Headlines

                                                                                                                                                                                                                                                                                                Prospects

                                                                                                                                                                                                                                                                                                  Category Continues To Benefit From Rising Consumer Interest in Toilet Hygiene

                                                                                                                                                                                                                                                                                                    Convenience and Effectiveness Contribute To the Growth of In-cistern Devices

                                                                                                                                                                                                                                                                                                      Competitive Landscape

                                                                                                                                                                                                                                                                                                        Shanghai Johnson Remains the Clear Leader in Toilet Care

                                                                                                                                                                                                                                                                                                          Guangzhou Liby Enterprise Group Gains Share From Other Domestic Players

                                                                                                                                                                                                                                                                                                            Category Data

                                                                                                                                                                                                                                                                                                              Table 68 Sales of Toilet Care by Category: Value 2013-2018

                                                                                                                                                                                                                                                                                                                Table 69 Sales of Toilet Care by Category: % Value Growth 2013-2018

                                                                                                                                                                                                                                                                                                                  Table 70 NBO Company Shares of Toilet Care: % Value 2014-2018

                                                                                                                                                                                                                                                                                                                    Table 71 LBN Brand Shares of Toilet Care: % Value 2015-2018

                                                                                                                                                                                                                                                                                                                      Table 72 Forecast Sales of Toilet Care by Category: Value 2018-2023

                                                                                                                                                                                                                                                                                                                        Table 73 Forecast Sales of Toilet Care by Category: % Value Growth 2018-2023

                                                                                                                                                                                                                                                                                                                        Home care in China recorded slightly slower but stable current value growth in 2018. Despite a sluggish performance from home insecticides, laundry care, dishwashing and surface care contributed the most to the increase in retail value sales, with the best performing categories including liquid tablet detergents and automatic dishwashing as a result of product premiumisation. To cater for consumers’ increasing demands and further stimulate sales, manufacturers started to launch task-specific pro...

                                                                                                                                                                                                                                                                                                                        Euromonitor International's Home Care in China market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

                                                                                                                                                                                                                                                                                                                        Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

                                                                                                                                                                                                                                                                                                                        Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

                                                                                                                                                                                                                                                                                                                        Why buy this report?
                                                                                                                                                                                                                                                                                                                        * Get a detailed picture of the Home Care market;
                                                                                                                                                                                                                                                                                                                        * Pinpoint growth sectors and identify factors driving change;
                                                                                                                                                                                                                                                                                                                        * Understand the competitive environment, the market’s major players and leading brands;
                                                                                                                                                                                                                                                                                                                        * Use five-year forecasts to assess how the market is predicted to develop.

                                                                                                                                                                                                                                                                                                                        Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

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