HOME CARE IN BOSNIA-HERZEGOVINA

Euromonitor International

February 2019

LIST OF CONTENTS AND TABLES

Executive Summary

Turbulence in the Market Over the Review Period

Positive Trends at the End of the Review Period

Regional and International Players Compete for the Leading Positions in Home Care

Modern Grocery Retailers the Leading Distribution Channel for Home Care

Home Care Expected To Post A Positive Performance Over the Forecast Period

Market Indicators

Table 1 Households 2013-2018

Market Data

Table 2 Sales of Home Care by Category: Value 2013-2018

Table 3 Sales of Home Care by Category: % Value Growth 2013-2018

Table 4 NBO Company Shares of Home Care: % Value 2014-2018

Table 5 LBN Brand Shares of Home Care: % Value 2015-2018

Table 6 Penetration of Private Label in Home Care by Category: % Value 2013-2018

Table 7 Distribution of Home Care by Format: % Value 2013-2018

Table 8 Distribution of Home Care by Format and Category: % Value 2018

Table 9 Forecast Sales of Home Care by Category: Value 2018-2023

Table 10 Forecast Sales of Home Care by Category: % Value Growth 2018-2023

Sources

Summary 1 Research Sources

Headlines

Prospects

Stable Growth in Air Care

Consumers Turn To Electric Air Fresheners

Issues With Spray/aerosol Air Fresheners

Competitive Landscape

Reckitt Benckiser Leads Air Care

Iconic Wunderbaum Brand Benefits From A Wider Product Range

Dm-drogerie Markt Becomes the Leading Private Label Player

Category Data

Table 11 Sales of Air Care by Category: Value 2013-2018

Table 12 Sales of Air Care by Category: % Value Growth 2013-2018

Table 13 NBO Company Shares of Air Care: % Value 2014-2018

Table 14 LBN Brand Shares of Air Care: % Value 2015-2018

Table 15 Forecast Sales of Air Care by Category: Value 2018-2023

Table 16 Forecast Sales of Air Care by Category: % Value Growth 2018-2023

Headlines

Prospects

Bleach Is Facing Strong Competition

No Effort To Change the Negative Perception of Bleach

Latent Potential in Bleach

Competitive Landscape

Meteor Remains the Leading Player

Private Label Gains Ground

Dukat Closes the Gap on Meteor

Category Data

Table 17 Sales of Bleach: Value 2013-2018

Table 18 Sales of Bleach: % Value Growth 2013-2018

Table 19 NBO Company Shares of Bleach: % Value 2014-2018

Table 20 LBN Brand Shares of Bleach: % Value 2015-2018

Table 21 Forecast Sales of Bleach: Value 2018-2023

Table 22 Forecast Sales of Bleach: % Value Growth 2018-2023

Headlines

Prospects

Shift To Automatic Dishwashing

Consumers Invest in Durable Goods

Hand Dishwashing Continues To Dominate Sales

Competitive Landscape

Procter & Gamble Leads Dishwashing

Beohemija Makes A Strong Recovery

More Affordable Private Label Products Appeal To Many

Category Indicators

Table 23 Household Possession of Dishwashers 2013-2018

Category Data

Table 24 Sales of Dishwashing by Category: Value 2013-2018

Table 25 Sales of Dishwashing by Category: % Value Growth 2013-2018

Table 26 NBO Company Shares of Dishwashing: % Value 2014-2018

Table 27 LBN Brand Shares of Dishwashing: % Value 2015-2018

Table 28 Forecast Sales of Dishwashing by Category: Value 2018-2023

Table 29 Forecast Sales of Dishwashing by Category: % Value Growth 2018-2023

Headlines

Prospects

Cool Summer Weather Affects the Category's Performance

Toxicity and Environmental Issues Outweigh Consumer Preference for Convenience

Electric Insecticides Likely To Drive Future Growth

Competitive Landscape

SC Johnson Wax Dominates Home Insecticides

Atlantic Grupa the Best Performer in 2018

Weak Potential for the Penetration of Private Label

Category Data

Table 30 Sales of Home Insecticides by Category: Value 2013-2018

Table 31 Sales of Home Insecticides by Category: % Value Growth 2013-2018

Table 32 NBO Company Shares of Home Insecticides: % Value 2014-2018

Table 33 LBN Brand Shares of Home Insecticides: % Value 2015-2018

Table 34 Forecast Sales of Home Insecticides by Category: Value 2018-2023

Table 35 Forecast Sales of Home Insecticides by Category: % Value Growth 2018-2023

Headlines

Prospects

Concentration Trend Sweeps Laundry Care

Consumers Look at Novel Formats in Laundry Detergents

Development of Retailing Supports Growth in Laundry Care

Competitive Landscape

Procter & Gamble and Saponia Together Lead Laundry Care

Beohemija Makes A Recovery

Low Penetration of Private Label

Category Data

Category Indicators

Table 36 Household Possession of Washing Machines 2013-2018

Category Data

Table 37 Sales of Laundry Care by Category: Value 2013-2018

Table 38 Sales of Laundry Care by Category: % Value Growth 2013-2018

Table 39 Sales of Laundry Aids by Category: Value 2013-2018

Table 40 Sales of Laundry Aids by Category: % Value Growth 2013-2018

Table 41 Sales of Laundry Detergents by Category: Value 2013-2018

Table 42 Sales of Laundry Detergents by Category: % Value Growth 2013-2018

Table 43 NBO Company Shares of Laundry Care: % Value 2014-2018

Table 44 LBN Brand Shares of Laundry Care: % Value 2015-2018

Table 45 NBO Company Shares of Laundry Aids: % Value 2014-2018

Table 46 LBN Brand Shares of Laundry Aids: % Value 2015-2018

Table 47 NBO Company Shares of Laundry Detergents: % Value 2014-2018

Table 48 LBN Brand Shares of Laundry Detergents: % Value 2015-2018

Table 49 Forecast Sales of Laundry Care by Category: Value 2018-2023

Table 50 Forecast Sales of Laundry Care by Category: % Value Growth 2018-2023

Headlines

Prospects

Polishes A Conservative Category

Consumers Opt for Affordability

Shoe Polish Remains the Largest Category

Competitive Landscape

Availability Remains Key To Generating Sales

Ilirija Continues To Rapidly Gain Share

Opportunities for Private Label in Polishes

Category Data

Table 51 Sales of Polishes by Category: Value 2013-2018

Table 52 Sales of Polishes by Category: % Value Growth 2013-2018

Table 53 NBO Company Shares of Polishes: % Value 2014-2018

Table 54 LBN Brand Shares of Polishes: % Value 2015-2018

Table 55 Forecast Sales of Polishes by Category: Value 2018-2023

Table 56 Forecast Sales of Polishes by Category: % Value Growth 2018-2023

Headlines

Prospects

Task-specific Cleaners Need A Strong Point of Differentiation

Home Care Wipes A Growing Niche

More Attention Being Paid To Floor Surfaces

Competitive Landscape

Saponia Maintains A Slight Lead Over Unilever

Colgate-Palmolive Continues To Gain Share

Private Label Remains Focused on Surface Care Niches

Category Data

Table 57 Sales of Surface Care by Category: Value 2013-2018

Table 58 Sales of Surface Care by Category: % Value Growth 2013-2018

Table 59 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2013-2018

Table 60 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2013-2018

Table 61 NBO Company Shares of Surface Care: % Value 2014-2018

Table 62 LBN Brand Shares of Surface Care: % Value 2015-2018

Table 63 Forecast Sales of Surface Care by Category: Value 2018-2023

Table 64 Forecast Sales of Surface Care by Category: % Value Growth 2018-2023

Headlines

Prospects

Focus on Frequency and Regularity

Rim Blocks the Best Performing Category

Growth Potential Exists for New Formats

Competitive Landscape

Weak Presence of Domestic and Regional Players in Toilet Care

Unilever Launches A New Range in Toilet Care

Private Label Remains Negligible in Toilet Care

Category Data

Table 65 Sales of Toilet Care by Category: Value 2013-2018

Table 66 Sales of Toilet Care by Category: % Value Growth 2013-2018

Table 67 NBO Company Shares of Toilet Care: % Value 2014-2018

Table 68 LBN Brand Shares of Toilet Care: % Value 2015-2018

Table 69 Forecast Sales of Toilet Care by Category: Value 2018-2023

Table 70 Forecast Sales of Toilet Care by Category: % Value Growth 2018-2023

Over the review period home care in Bosnia-Herzegovina was heavily affected by the shift from standard to concentrated products, primarily driven by legislation from the European Union. This was a major factor adversely impacting the growth of home care, primarily by causing some confusion among consumers as to why they were being charged more for less. Eventually, consumers came around and adjusted to the new situation, enabling a recovery and further growth. The economic climate was also an is...

Euromonitor International's Home Care in Bosnia-Herzegovina market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Home Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.