HOME CARE IN BOLIVIA

Euromonitor International

February 2019

LIST OF CONTENTS AND TABLES

Executive Summary

Innovation and Low Prices Benefit Bolivian Consumers

Convenience Is An Increasing Trend in the Home Care Offer

Being Local Is A Strength

Distribution in Bolivia Remains Largely Unchanged

Uncertain Political Scenario Represents Challenge To Home Care Industry

Market Indicators

Table 1 Households 2013-2018

Market Data

Table 2 Sales of Home Care by Category: Value 2013-2018

Table 3 Sales of Home Care by Category: % Value Growth 2013-2018

Table 4 NBO Company Shares of Home Care: % Value 2014-2018

Table 5 LBN Brand Shares of Home Care: % Value 2015-2018

Table 6 Distribution of Home Care by Format: % Value 2013-2018

Table 7 Distribution of Home Care by Format and Category: % Value 2018

Table 8 Forecast Sales of Home Care by Category: Value 2018-2023

Table 9 Forecast Sales of Home Care by Category: % Value Growth 2018-2023

Sources

Summary 1 Research Sources

Headlines

Prospects

Reduced Space and Urban Density Benefits Growth of Spray/aerosol Air Fresheners

Car Air Fresheners Benefit From Increasing Vehicle Fleet in the Country

Contraband and Rationality of Consumers for Affordable Options Impact Category

Competitive Landscape

Minoil Bolivia Leads Air Care in Bolivia in 2018

Lack of Investment in Advertising Due To Small Category Size

Low-price Competition To Succeed

Category Data

Table 10 Sales of Air Care by Category: Value 2013-2018

Table 11 Sales of Air Care by Category: % Value Growth 2013-2018

Table 12 NBO Company Shares of Air Care: % Value 2014-2018

Table 13 LBN Brand Shares of Air Care: % Value 2015-2018

Table 14 Forecast Sales of Air Care by Category: Value 2018-2023

Table 15 Forecast Sales of Air Care by Category: % Value Growth 2018-2023

Headlines

Prospects

Bleach Continues With Positive Sales But Without Innovation

Government Strengthens Control of Bleach Sales

Competitive Landscape

Bleach Leadership Is Concentrated Among Several Players

Domestic Production Has Higher Penetration in the Country

Category Data

Table 16 Sales of Bleach: Value 2013-2018

Table 17 Sales of Bleach: % Value Growth 2013-2018

Table 18 NBO Company Shares of Bleach: % Value 2014-2018

Table 19 LBN Brand Shares of Bleach: % Value 2015-2018

Table 20 Forecast Sales of Bleach: Value 2018-2023

Table 21 Forecast Sales of Bleach: % Value Growth 2018-2023

Headlines

Prospects

Dishwashing Sales Increase But Powder Detergent Is Still Widely Used in the Country

Affordable Prices Increase Consumer Awareness of Dishwashing

Dishwashers Remain Negligible in Bolivian Homes

Competitive Landscape

Astrix Is the Clear Leader in Dishwashing

Dishwashing Is Attractive for Domestic Players

Promotional Activities Are Focus at Points of Sale

Category Indicators

Table 22 Household Possession of Dishwashers 2013-2018

Category Data

Table 23 Sales of Dishwashing by Category: Value 2013-2018

Table 24 Sales of Dishwashing by Category: % Value Growth 2013-2018

Table 25 NBO Company Shares of Dishwashing: % Value 2014-2018

Table 26 LBN Brand Shares of Dishwashing: % Value 2015-2018

Table 27 Forecast Sales of Dishwashing by Category: Value 2018-2023

Table 28 Forecast Sales of Dishwashing by Category: % Value Growth 2018-2023

Headlines

Prospects

Wide Variety of Insects Prosper Given Bolivia's Diverse Regional Climate

Sales of Home Insecticides Are Season Dependent

Availability and Low Prices Make Spray/aerosol the Preferred Format for Consumers

Competitive Landscape

International Players Lead Home Insecticides in Bolivia

Local Players Adapt Offer Focusing on Specific Needs

Category Data

Table 29 Sales of Home Insecticides by Category: Value 2013-2018

Table 30 Sales of Home Insecticides by Category: % Value Growth 2013-2018

Table 31 NBO Company Shares of Home Insecticides: % Value 2014-2018

Table 32 LBN Brand Shares of Home Insecticides: % Value 2015-2018

Table 33 Forecast Sales of Home Insecticides by Category: Value 2018-2023

Table 34 Forecast Sales of Home Insecticides by Category: % Value Growth 2018-2023

Headlines

Prospects

New Products Emerge To Satisfy New Trends in Polishes

Climate Varies Widely, With Demand for Polishes Changing Depending on the Region

Urban Expansion Has Benefited Floor Cleaning Especially Standard Products

Competitive Landscape

Astrix Leads Polishes Market

Domestic Players Have Expanded Their Offer

International Players Continue To Suffer

Category Data

Table 35 Sales of Polishes by Category: Value 2013-2018

Table 36 Sales of Polishes by Category: % Value Growth 2013-2018

Table 37 NBO Company Shares of Polishes: % Value 2014-2018

Table 38 LBN Brand Shares of Polishes: % Value 2015-2018

Table 39 Forecast Sales of Polishes by Category: Value 2018-2023

Table 40 Forecast Sales of Polishes by Category: % Value Growth 2018-2023

Headlines

Prospects

Consumer Spending on Surface Care To Increase in Sophistication, Depending on Socioeconomic Segments

Housing Expansion Drives Demand for Surface Cleaning

Additional Properties Beyond Cleaning Increase Expectation in Surface Care

Competitive Landscape

Astrix Continues To Lead Surface Care

Domestic Players Dominate With Competitive Prices

Surface Wipes To Remain Niche

Category Data

Table 41 Sales of Surface Care by Category: Value 2013-2018

Table 42 Sales of Surface Care by Category: % Value Growth 2013-2018

Table 43 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2014-2018

Table 44 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2014-2018

Table 45 NBO Company Shares of Surface Care: % Value 2014-2018

Table 46 LBN Brand Shares of Surface Care: % Value 2015-2018

Table 47 Forecast Sales of Surface Care by Category: Value 2018-2023

Table 48 Forecast Sales of Surface Care by Category: % Value Growth 2018-2023

Headlines

Prospects

Toilet Care Competes on Price and Effectiveness With Bleach and Nitric Acid

Availability of Local Brands Increases Sales of Toilet Care Products

Deodorant Devices Are Most Preferred Products in Specific Toilet Care

Competitive Landscape

Toilet Care Is Led by Local Brands

Lack of Advertising in the Category

Category Data

Table 49 Sales of Toilet Care by Category: Value 2013-2018

Table 50 Sales of Toilet Care by Category: % Value Growth 2013-2018

Table 51 NBO Company Shares of Toilet Care: % Value 2014-2018

Table 52 LBN Brand Shares of Toilet Care: % Value 2015-2018

Table 53 Forecast Sales of Toilet Care by Category: Value 2018-2023

Table 54 Forecast Sales of Toilet Care by Category: % Value Growth 2018-2023

Over the last three years Bolivia has witnessed an economic slowdown, prompting home care companies to maintain low prices and stretch margins to succeed and maintain consumers’ interest. During 2018 the situation changed little, with companies continuously offering discounts, extra volume and extending distribution to preserve positive sales growth. Categories such as laundry care, surface care and dishwashing have introduced new packaging presentations to the market appealing to consumers look...

Euromonitor International's Home Care in Bolivia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Home Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.