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Home Care in Bolivia

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HOME CARE IN BOLIVIA

    Euromonitor International

      February 2019

        LIST OF CONTENTS AND TABLES

          Executive Summary

            Innovation and Low Prices Benefit Bolivian Consumers

              Convenience Is An Increasing Trend in the Home Care Offer

                Being Local Is A Strength

                  Distribution in Bolivia Remains Largely Unchanged

                    Uncertain Political Scenario Represents Challenge To Home Care Industry

                      Market Indicators

                        Table 1 Households 2013-2018

                          Market Data

                            Table 2 Sales of Home Care by Category: Value 2013-2018

                              Table 3 Sales of Home Care by Category: % Value Growth 2013-2018

                                Table 4 NBO Company Shares of Home Care: % Value 2014-2018

                                  Table 5 LBN Brand Shares of Home Care: % Value 2015-2018

                                    Table 6 Distribution of Home Care by Format: % Value 2013-2018

                                      Table 7 Distribution of Home Care by Format and Category: % Value 2018

                                        Table 8 Forecast Sales of Home Care by Category: Value 2018-2023

                                          Table 9 Forecast Sales of Home Care by Category: % Value Growth 2018-2023

                                            Sources

                                              Summary 1 Research Sources

                                                Headlines

                                                  Prospects

                                                    Reduced Space and Urban Density Benefits Growth of Spray/aerosol Air Fresheners

                                                      Car Air Fresheners Benefit From Increasing Vehicle Fleet in the Country

                                                        Contraband and Rationality of Consumers for Affordable Options Impact Category

                                                          Competitive Landscape

                                                            Minoil Bolivia Leads Air Care in Bolivia in 2018

                                                              Lack of Investment in Advertising Due To Small Category Size

                                                                Low-price Competition To Succeed

                                                                  Category Data

                                                                    Table 10 Sales of Air Care by Category: Value 2013-2018

                                                                      Table 11 Sales of Air Care by Category: % Value Growth 2013-2018

                                                                        Table 12 NBO Company Shares of Air Care: % Value 2014-2018

                                                                          Table 13 LBN Brand Shares of Air Care: % Value 2015-2018

                                                                            Table 14 Forecast Sales of Air Care by Category: Value 2018-2023

                                                                              Table 15 Forecast Sales of Air Care by Category: % Value Growth 2018-2023

                                                                                Headlines

                                                                                  Prospects

                                                                                    Bleach Continues With Positive Sales But Without Innovation

                                                                                      Government Strengthens Control of Bleach Sales

                                                                                        Competitive Landscape

                                                                                          Bleach Leadership Is Concentrated Among Several Players

                                                                                            Domestic Production Has Higher Penetration in the Country

                                                                                              Category Data

                                                                                                Table 16 Sales of Bleach: Value 2013-2018

                                                                                                  Table 17 Sales of Bleach: % Value Growth 2013-2018

                                                                                                    Table 18 NBO Company Shares of Bleach: % Value 2014-2018

                                                                                                      Table 19 LBN Brand Shares of Bleach: % Value 2015-2018

                                                                                                        Table 20 Forecast Sales of Bleach: Value 2018-2023

                                                                                                          Table 21 Forecast Sales of Bleach: % Value Growth 2018-2023

                                                                                                            Headlines

                                                                                                              Prospects

                                                                                                                Dishwashing Sales Increase But Powder Detergent Is Still Widely Used in the Country

                                                                                                                  Affordable Prices Increase Consumer Awareness of Dishwashing

                                                                                                                    Dishwashers Remain Negligible in Bolivian Homes

                                                                                                                      Competitive Landscape

                                                                                                                        Astrix Is the Clear Leader in Dishwashing

                                                                                                                          Dishwashing Is Attractive for Domestic Players

                                                                                                                            Promotional Activities Are Focus at Points of Sale

                                                                                                                              Category Indicators

                                                                                                                                Table 22 Household Possession of Dishwashers 2013-2018

                                                                                                                                  Category Data

                                                                                                                                    Table 23 Sales of Dishwashing by Category: Value 2013-2018

                                                                                                                                      Table 24 Sales of Dishwashing by Category: % Value Growth 2013-2018

                                                                                                                                        Table 25 NBO Company Shares of Dishwashing: % Value 2014-2018

                                                                                                                                          Table 26 LBN Brand Shares of Dishwashing: % Value 2015-2018

                                                                                                                                            Table 27 Forecast Sales of Dishwashing by Category: Value 2018-2023

                                                                                                                                              Table 28 Forecast Sales of Dishwashing by Category: % Value Growth 2018-2023

                                                                                                                                                Headlines

                                                                                                                                                  Prospects

                                                                                                                                                    Wide Variety of Insects Prosper Given Bolivia's Diverse Regional Climate

                                                                                                                                                      Sales of Home Insecticides Are Season Dependent

                                                                                                                                                        Availability and Low Prices Make Spray/aerosol the Preferred Format for Consumers

                                                                                                                                                          Competitive Landscape

                                                                                                                                                            International Players Lead Home Insecticides in Bolivia

                                                                                                                                                              Local Players Adapt Offer Focusing on Specific Needs

                                                                                                                                                                Category Data

                                                                                                                                                                  Table 29 Sales of Home Insecticides by Category: Value 2013-2018

                                                                                                                                                                    Table 30 Sales of Home Insecticides by Category: % Value Growth 2013-2018

                                                                                                                                                                      Table 31 NBO Company Shares of Home Insecticides: % Value 2014-2018

                                                                                                                                                                        Table 32 LBN Brand Shares of Home Insecticides: % Value 2015-2018

                                                                                                                                                                          Table 33 Forecast Sales of Home Insecticides by Category: Value 2018-2023

                                                                                                                                                                            Table 34 Forecast Sales of Home Insecticides by Category: % Value Growth 2018-2023

                                                                                                                                                                              Headlines

                                                                                                                                                                                Prospects

                                                                                                                                                                                  New Products Emerge To Satisfy New Trends in Polishes

                                                                                                                                                                                    Climate Varies Widely, With Demand for Polishes Changing Depending on the Region

                                                                                                                                                                                      Urban Expansion Has Benefited Floor Cleaning Especially Standard Products

                                                                                                                                                                                        Competitive Landscape

                                                                                                                                                                                          Astrix Leads Polishes Market

                                                                                                                                                                                            Domestic Players Have Expanded Their Offer

                                                                                                                                                                                              International Players Continue To Suffer

                                                                                                                                                                                                Category Data

                                                                                                                                                                                                  Table 35 Sales of Polishes by Category: Value 2013-2018

                                                                                                                                                                                                    Table 36 Sales of Polishes by Category: % Value Growth 2013-2018

                                                                                                                                                                                                      Table 37 NBO Company Shares of Polishes: % Value 2014-2018

                                                                                                                                                                                                        Table 38 LBN Brand Shares of Polishes: % Value 2015-2018

                                                                                                                                                                                                          Table 39 Forecast Sales of Polishes by Category: Value 2018-2023

                                                                                                                                                                                                            Table 40 Forecast Sales of Polishes by Category: % Value Growth 2018-2023

                                                                                                                                                                                                              Headlines

                                                                                                                                                                                                                Prospects

                                                                                                                                                                                                                  Consumer Spending on Surface Care To Increase in Sophistication, Depending on Socioeconomic Segments

                                                                                                                                                                                                                    Housing Expansion Drives Demand for Surface Cleaning

                                                                                                                                                                                                                      Additional Properties Beyond Cleaning Increase Expectation in Surface Care

                                                                                                                                                                                                                        Competitive Landscape

                                                                                                                                                                                                                          Astrix Continues To Lead Surface Care

                                                                                                                                                                                                                            Domestic Players Dominate With Competitive Prices

                                                                                                                                                                                                                              Surface Wipes To Remain Niche

                                                                                                                                                                                                                                Category Data

                                                                                                                                                                                                                                  Table 41 Sales of Surface Care by Category: Value 2013-2018

                                                                                                                                                                                                                                    Table 42 Sales of Surface Care by Category: % Value Growth 2013-2018

                                                                                                                                                                                                                                      Table 43 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2014-2018

                                                                                                                                                                                                                                        Table 44 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2014-2018

                                                                                                                                                                                                                                          Table 45 NBO Company Shares of Surface Care: % Value 2014-2018

                                                                                                                                                                                                                                            Table 46 LBN Brand Shares of Surface Care: % Value 2015-2018

                                                                                                                                                                                                                                              Table 47 Forecast Sales of Surface Care by Category: Value 2018-2023

                                                                                                                                                                                                                                                Table 48 Forecast Sales of Surface Care by Category: % Value Growth 2018-2023

                                                                                                                                                                                                                                                  Headlines

                                                                                                                                                                                                                                                    Prospects

                                                                                                                                                                                                                                                      Toilet Care Competes on Price and Effectiveness With Bleach and Nitric Acid

                                                                                                                                                                                                                                                        Availability of Local Brands Increases Sales of Toilet Care Products

                                                                                                                                                                                                                                                          Deodorant Devices Are Most Preferred Products in Specific Toilet Care

                                                                                                                                                                                                                                                            Competitive Landscape

                                                                                                                                                                                                                                                              Toilet Care Is Led by Local Brands

                                                                                                                                                                                                                                                                Lack of Advertising in the Category

                                                                                                                                                                                                                                                                  Category Data

                                                                                                                                                                                                                                                                    Table 49 Sales of Toilet Care by Category: Value 2013-2018

                                                                                                                                                                                                                                                                      Table 50 Sales of Toilet Care by Category: % Value Growth 2013-2018

                                                                                                                                                                                                                                                                        Table 51 NBO Company Shares of Toilet Care: % Value 2014-2018

                                                                                                                                                                                                                                                                          Table 52 LBN Brand Shares of Toilet Care: % Value 2015-2018

                                                                                                                                                                                                                                                                            Table 53 Forecast Sales of Toilet Care by Category: Value 2018-2023

                                                                                                                                                                                                                                                                              Table 54 Forecast Sales of Toilet Care by Category: % Value Growth 2018-2023

                                                                                                                                                                                                                                                                              Over the last three years Bolivia has witnessed an economic slowdown, prompting home care companies to maintain low prices and stretch margins to succeed and maintain consumers’ interest. During 2018 the situation changed little, with companies continuously offering discounts, extra volume and extending distribution to preserve positive sales growth. Categories such as laundry care, surface care and dishwashing have introduced new packaging presentations to the market appealing to consumers look...

                                                                                                                                                                                                                                                                              Euromonitor International's Home Care in Bolivia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

                                                                                                                                                                                                                                                                              Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

                                                                                                                                                                                                                                                                              Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

                                                                                                                                                                                                                                                                              Why buy this report?
                                                                                                                                                                                                                                                                              * Get a detailed picture of the Home Care market;
                                                                                                                                                                                                                                                                              * Pinpoint growth sectors and identify factors driving change;
                                                                                                                                                                                                                                                                              * Understand the competitive environment, the market’s major players and leading brands;
                                                                                                                                                                                                                                                                              * Use five-year forecasts to assess how the market is predicted to develop.

                                                                                                                                                                                                                                                                              Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

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