HOME CARE IN BELARUS

Euromonitor International

February 2019

LIST OF CONTENTS AND TABLES

Executive Summary

Rising Incomes Stimulate Volume Sales, Whilst Economising Hampers Value Sales

State Support and Consumption Trends Have A Positive Effect on Home Care Sales

Intense Competition Amongst Players Hampers Value Growth

Modern Grocery and Non-grocery Specialists Enjoy Growing Value Shares

Stable Volume Growth Is Forecast To Be Supported by Rising Disposable Incomes

Market Indicators

Table 1 Households 2013-2018

Market Data

Table 2 Sales of Home Care by Category: Value 2013-2018

Table 3 Sales of Home Care by Category: % Value Growth 2013-2018

Table 4 NBO Company Shares of Home Care: % Value 2014-2018

Table 5 LBN Brand Shares of Home Care: % Value 2015-2018

Table 6 Penetration of Private Label in Home Care by Category: % Value 2013-2018

Table 7 Distribution of Home Care by Format: % Value 2013-2018

Table 8 Distribution of Home Care by Format and Category: % Value 2018

Table 9 Forecast Sales of Home Care by Category: Value 2018-2023

Table 10 Forecast Sales of Home Care by Category: % Value Growth 2018-2023

Sources

Summary 1 Research Sources

Headlines

Prospects

Volume Growth in Air Care Is Stimulated by Rising Disposable Incomes

the Economising Trend Hampers Value Growth in Air Care in Belarus

Rising Sales of Cars Boost Volume Sales of Car Air Fresheners

Competitive Landscape

Foreign Competitors Maintain Their Dominance in Belarus

the Economising Trend Leads To the Growing Share of Inexpensive Brands

Consumer Awareness Is Expected To Affect the Competition in Air Care

Category Data

Table 11 Sales of Air Care by Category: Value 2013-2018

Table 12 Sales of Air Care by Category: % Value Growth 2013-2018

Table 13 NBO Company Shares of Air Care: % Value 2014-2018

Table 14 LBN Brand Shares of Air Care: % Value 2015-2018

Table 15 Forecast Sales of Air Care by Category: Value 2018-2023

Table 16 Forecast Sales of Air Care by Category: % Value Growth 2018-2023

Headlines

Prospects

Rising Disposable Incomes Lead To Declining Volume Sales of Bleach

the Preference for Surface Care Products

Healthy Lifestyles Negatively Affect Sales of Bleach

Competitive Landscape

the Narrow Competition Is Led by Locally-made Products

the Lowest-priced Products Are the Most Popular

Surface Care and Toilet Care Increasingly Compete With Bleach

Category Data

Table 17 Sales of Bleach: Value 2013-2018

Table 18 Sales of Bleach: % Value Growth 2013-2018

Table 19 Forecast Sales of Bleach: Value 2018-2023

Table 20 Forecast Sales of Bleach: % Value Growth 2018-2023

Headlines

Prospects

Necessity and Rising Disposable Incomes Boost Sales

Automatic Dishwashing Recovers Its Volume Growth

Growing Consumer Attention To the Price-quality Ratio Affects Dishwashing

Competitive Landscape

the Leading Competitors Maintain Their Value Shares

the Competition Amongst Foreign and Local Dishwashing Products Remains Strong

the Economising Trend Encourages Private Label Sales and Discounts

Category Indicators

Table 21 Household Possession of Dishwashers 2013-2018

Category Data

Table 22 Sales of Dishwashing by Category: Value 2013-2018

Table 23 Sales of Dishwashing by Category: % Value Growth 2013-2018

Table 24 NBO Company Shares of Dishwashing: % Value 2014-2018

Table 25 LBN Brand Shares of Dishwashing: % Value 2015-2018

Table 26 Forecast Sales of Dishwashing by Category: Value 2018-2023

Table 27 Forecast Sales of Dishwashing by Category: % Value Growth 2018-2023

Headlines

Prospects

High Insect Numbers and Rising Disposable Incomes Stimulate Volume Growth

the Convenience Trend Boosts Volume Sales of Electric Insecticides

the Economising Trend Hampers Value Growth in Home Insecticides

Competitive Landscape

the Leading Players Maintain Their Value Shares

Local Players Successfully Compete With Foreign Players

Home Insecticides Faces Competition From Repellents

Category Data

Table 28 Sales of Home Insecticides by Category: Value 2013-2018

Table 29 Sales of Home Insecticides by Category: % Value Growth 2013-2018

Table 30 NBO Company Shares of Home Insecticides: % Value 2014-2018

Table 31 LBN Brand Shares of Home Insecticides: % Value 2015-2018

Table 32 Forecast Sales of Home Insecticides by Category: Value 2018-2023

Table 33 Forecast Sales of Home Insecticides by Category: % Value Growth 2018-2023

Headlines

Prospects

Volume Sales Are Led by Powder Detergents

the Economising Trend Hampers Value Growth

Drugstores/parapharmacies Increases Its Share

Competitive Landscape

Foreign Players Maintain Their Leading Value Shares

the Economising Trend Intensifies the Price Competition

Consumer Trends Affect New Product Development

Category Indicators

Table 34 Household Possession of Washing Machines 2013-2018

Category Data

Table 35 Sales of Laundry Care by Category: Value 2013-2018

Table 36 Sales of Laundry Care by Category: % Value Growth 2013-2018

Table 37 Sales of Laundry Aids by Category: Value 2013-2018

Table 38 Sales of Laundry Aids by Category: % Value Growth 2013-2018

Table 39 Sales of Laundry Detergents by Category: Value 2013-2018

Table 40 Sales of Laundry Detergents by Category: % Value Growth 2013-2018

Table 41 NBO Company Shares of Laundry Care: % Value 2014-2018

Table 42 LBN Brand Shares of Laundry Care: % Value 2015-2018

Table 43 NBO Company Shares of Laundry Aids: % Value 2014-2018

Table 44 LBN Brand Shares of Laundry Aids: % Value 2015-2018

Table 45 NBO Company Shares of Laundry Detergents: % Value 2014-2018

Table 46 LBN Brand Shares of Laundry Detergents: % Value 2015-2018

Table 47 Forecast Sales of Laundry Care by Category: Value 2018-2023

Table 48 Forecast Sales of Laundry Care by Category: % Value Growth 2018-2023

Headlines

Prospects

Growth in Volume Sales of Polishes Is Stimulated by Rising Disposable Incomes

Volume Sales of Shoe Polish Are Stimulated by A Wide Presence in Modern Retailers

Consumer Trends Greatly Affect Sales of Polishes in Belarus

Competitive Landscape

the Leading Competitors Maintain Their Value Shares

the Economising Trend Maintains Price Competition

Foreign Players See Greater Competition From Local Manufacturers

Category Data

Table 49 Sales of Polishes by Category: Value 2013-2018

Table 50 Sales of Polishes by Category: % Value Growth 2013-2018

Table 51 NBO Company Shares of Polishes: % Value 2014-2018

Table 52 LBN Brand Shares of Polishes: % Value 2015-2018

Table 53 Forecast Sales of Polishes by Category: Value 2018-2023

Table 54 Forecast Sales of Polishes by Category: % Value Growth 2018-2023

Headlines

Prospects

the Stable Economic Situation and Rising Disposable Incomes Boost Volume Sales

Value Growth in Surface Care Is Hampered by the Economising Trend

Limited Variety and Availability and High Prices Limit Growth in Home Care Wipes

Competitive Landscape

the Leading Players Maintain Their Value Shares

Strong Price Competition

New Product Developments Will Lead To the Further Fragmentation of Surface Care

Category Data

Table 55 Sales of Surface Care by Category: Value 2013-2018

Table 56 Sales of Surface Care by Category: % Value Growth 2013-2018

Table 57 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2013-2018

Table 58 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2013-2018

Table 59 NBO Company Shares of Surface Care: % Value 2014-2018

Table 60 LBN Brand Shares of Surface Care: % Value 2015-2018

Table 61 Forecast Sales of Surface Care by Category: Value 2018-2023

Table 62 Forecast Sales of Surface Care by Category: % Value Growth 2018-2023

Headlines

Prospects

the Improving Economic Situation Leads To Stable Volume and Value Growth

the Economising Trend Hampers Value Growth in Toilet Care

Rising Hygiene Standards and Busy Lifestyles Boost Interest in Toilet Care Products

Competitive Landscape

Leading Foreign Players Retain Their Value Shares

Price Competition Leads To Declining Brand Loyalty

Surface Care Excluding Wipes Presents A Threat To Toilet Care Volume Sales

Category Data

Table 63 Sales of Toilet Care by Category: Value 2013-2018

Table 64 Sales of Toilet Care by Category: % Value Growth 2013-2018

Table 65 NBO Company Shares of Toilet Care: % Value 2014-2018

Table 66 LBN Brand Shares of Toilet Care: % Value 2015-2018

Table 67 Forecast Sales of Toilet Care by Category: Value 2018-2023

Table 68 Forecast Sales of Toilet Care by Category: % Value Growth 2018-2023

In 2018, Belarus recorded stronger growth in home care in volume and current value terms compared with 2017. This was stimulated by the improving economic situation and rising disposable incomes. The fairly stable exchange rate and inflation limited unit price growth. However, the economising trend remained strong in Belarus, with many local consumers continuing to pay greater attention unit prices and searching for price discounts, offers and promotions. The economising trend mostly affected no...

Euromonitor International's Home Care in Belarus market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Home Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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