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Home Care in Belarus

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HOME CARE IN BELARUS

    Euromonitor International

      February 2019

        LIST OF CONTENTS AND TABLES

          Executive Summary

            Rising Incomes Stimulate Volume Sales, Whilst Economising Hampers Value Sales

              State Support and Consumption Trends Have A Positive Effect on Home Care Sales

                Intense Competition Amongst Players Hampers Value Growth

                  Modern Grocery and Non-grocery Specialists Enjoy Growing Value Shares

                    Stable Volume Growth Is Forecast To Be Supported by Rising Disposable Incomes

                      Market Indicators

                        Table 1 Households 2013-2018

                          Market Data

                            Table 2 Sales of Home Care by Category: Value 2013-2018

                              Table 3 Sales of Home Care by Category: % Value Growth 2013-2018

                                Table 4 NBO Company Shares of Home Care: % Value 2014-2018

                                  Table 5 LBN Brand Shares of Home Care: % Value 2015-2018

                                    Table 6 Penetration of Private Label in Home Care by Category: % Value 2013-2018

                                      Table 7 Distribution of Home Care by Format: % Value 2013-2018

                                        Table 8 Distribution of Home Care by Format and Category: % Value 2018

                                          Table 9 Forecast Sales of Home Care by Category: Value 2018-2023

                                            Table 10 Forecast Sales of Home Care by Category: % Value Growth 2018-2023

                                              Sources

                                                Summary 1 Research Sources

                                                  Headlines

                                                    Prospects

                                                      Volume Growth in Air Care Is Stimulated by Rising Disposable Incomes

                                                        the Economising Trend Hampers Value Growth in Air Care in Belarus

                                                          Rising Sales of Cars Boost Volume Sales of Car Air Fresheners

                                                            Competitive Landscape

                                                              Foreign Competitors Maintain Their Dominance in Belarus

                                                                the Economising Trend Leads To the Growing Share of Inexpensive Brands

                                                                  Consumer Awareness Is Expected To Affect the Competition in Air Care

                                                                    Category Data

                                                                      Table 11 Sales of Air Care by Category: Value 2013-2018

                                                                        Table 12 Sales of Air Care by Category: % Value Growth 2013-2018

                                                                          Table 13 NBO Company Shares of Air Care: % Value 2014-2018

                                                                            Table 14 LBN Brand Shares of Air Care: % Value 2015-2018

                                                                              Table 15 Forecast Sales of Air Care by Category: Value 2018-2023

                                                                                Table 16 Forecast Sales of Air Care by Category: % Value Growth 2018-2023

                                                                                  Headlines

                                                                                    Prospects

                                                                                      Rising Disposable Incomes Lead To Declining Volume Sales of Bleach

                                                                                        the Preference for Surface Care Products

                                                                                          Healthy Lifestyles Negatively Affect Sales of Bleach

                                                                                            Competitive Landscape

                                                                                              the Narrow Competition Is Led by Locally-made Products

                                                                                                the Lowest-priced Products Are the Most Popular

                                                                                                  Surface Care and Toilet Care Increasingly Compete With Bleach

                                                                                                    Category Data

                                                                                                      Table 17 Sales of Bleach: Value 2013-2018

                                                                                                        Table 18 Sales of Bleach: % Value Growth 2013-2018

                                                                                                          Table 19 Forecast Sales of Bleach: Value 2018-2023

                                                                                                            Table 20 Forecast Sales of Bleach: % Value Growth 2018-2023

                                                                                                              Headlines

                                                                                                                Prospects

                                                                                                                  Necessity and Rising Disposable Incomes Boost Sales

                                                                                                                    Automatic Dishwashing Recovers Its Volume Growth

                                                                                                                      Growing Consumer Attention To the Price-quality Ratio Affects Dishwashing

                                                                                                                        Competitive Landscape

                                                                                                                          the Leading Competitors Maintain Their Value Shares

                                                                                                                            the Competition Amongst Foreign and Local Dishwashing Products Remains Strong

                                                                                                                              the Economising Trend Encourages Private Label Sales and Discounts

                                                                                                                                Category Indicators

                                                                                                                                  Table 21 Household Possession of Dishwashers 2013-2018

                                                                                                                                    Category Data

                                                                                                                                      Table 22 Sales of Dishwashing by Category: Value 2013-2018

                                                                                                                                        Table 23 Sales of Dishwashing by Category: % Value Growth 2013-2018

                                                                                                                                          Table 24 NBO Company Shares of Dishwashing: % Value 2014-2018

                                                                                                                                            Table 25 LBN Brand Shares of Dishwashing: % Value 2015-2018

                                                                                                                                              Table 26 Forecast Sales of Dishwashing by Category: Value 2018-2023

                                                                                                                                                Table 27 Forecast Sales of Dishwashing by Category: % Value Growth 2018-2023

                                                                                                                                                  Headlines

                                                                                                                                                    Prospects

                                                                                                                                                      High Insect Numbers and Rising Disposable Incomes Stimulate Volume Growth

                                                                                                                                                        the Convenience Trend Boosts Volume Sales of Electric Insecticides

                                                                                                                                                          the Economising Trend Hampers Value Growth in Home Insecticides

                                                                                                                                                            Competitive Landscape

                                                                                                                                                              the Leading Players Maintain Their Value Shares

                                                                                                                                                                Local Players Successfully Compete With Foreign Players

                                                                                                                                                                  Home Insecticides Faces Competition From Repellents

                                                                                                                                                                    Category Data

                                                                                                                                                                      Table 28 Sales of Home Insecticides by Category: Value 2013-2018

                                                                                                                                                                        Table 29 Sales of Home Insecticides by Category: % Value Growth 2013-2018

                                                                                                                                                                          Table 30 NBO Company Shares of Home Insecticides: % Value 2014-2018

                                                                                                                                                                            Table 31 LBN Brand Shares of Home Insecticides: % Value 2015-2018

                                                                                                                                                                              Table 32 Forecast Sales of Home Insecticides by Category: Value 2018-2023

                                                                                                                                                                                Table 33 Forecast Sales of Home Insecticides by Category: % Value Growth 2018-2023

                                                                                                                                                                                  Headlines

                                                                                                                                                                                    Prospects

                                                                                                                                                                                      Volume Sales Are Led by Powder Detergents

                                                                                                                                                                                        the Economising Trend Hampers Value Growth

                                                                                                                                                                                          Drugstores/parapharmacies Increases Its Share

                                                                                                                                                                                            Competitive Landscape

                                                                                                                                                                                              Foreign Players Maintain Their Leading Value Shares

                                                                                                                                                                                                the Economising Trend Intensifies the Price Competition

                                                                                                                                                                                                  Consumer Trends Affect New Product Development

                                                                                                                                                                                                    Category Indicators

                                                                                                                                                                                                      Table 34 Household Possession of Washing Machines 2013-2018

                                                                                                                                                                                                        Category Data

                                                                                                                                                                                                          Table 35 Sales of Laundry Care by Category: Value 2013-2018

                                                                                                                                                                                                            Table 36 Sales of Laundry Care by Category: % Value Growth 2013-2018

                                                                                                                                                                                                              Table 37 Sales of Laundry Aids by Category: Value 2013-2018

                                                                                                                                                                                                                Table 38 Sales of Laundry Aids by Category: % Value Growth 2013-2018

                                                                                                                                                                                                                  Table 39 Sales of Laundry Detergents by Category: Value 2013-2018

                                                                                                                                                                                                                    Table 40 Sales of Laundry Detergents by Category: % Value Growth 2013-2018

                                                                                                                                                                                                                      Table 41 NBO Company Shares of Laundry Care: % Value 2014-2018

                                                                                                                                                                                                                        Table 42 LBN Brand Shares of Laundry Care: % Value 2015-2018

                                                                                                                                                                                                                          Table 43 NBO Company Shares of Laundry Aids: % Value 2014-2018

                                                                                                                                                                                                                            Table 44 LBN Brand Shares of Laundry Aids: % Value 2015-2018

                                                                                                                                                                                                                              Table 45 NBO Company Shares of Laundry Detergents: % Value 2014-2018

                                                                                                                                                                                                                                Table 46 LBN Brand Shares of Laundry Detergents: % Value 2015-2018

                                                                                                                                                                                                                                  Table 47 Forecast Sales of Laundry Care by Category: Value 2018-2023

                                                                                                                                                                                                                                    Table 48 Forecast Sales of Laundry Care by Category: % Value Growth 2018-2023

                                                                                                                                                                                                                                      Headlines

                                                                                                                                                                                                                                        Prospects

                                                                                                                                                                                                                                          Growth in Volume Sales of Polishes Is Stimulated by Rising Disposable Incomes

                                                                                                                                                                                                                                            Volume Sales of Shoe Polish Are Stimulated by A Wide Presence in Modern Retailers

                                                                                                                                                                                                                                              Consumer Trends Greatly Affect Sales of Polishes in Belarus

                                                                                                                                                                                                                                                Competitive Landscape

                                                                                                                                                                                                                                                  the Leading Competitors Maintain Their Value Shares

                                                                                                                                                                                                                                                    the Economising Trend Maintains Price Competition

                                                                                                                                                                                                                                                      Foreign Players See Greater Competition From Local Manufacturers

                                                                                                                                                                                                                                                        Category Data

                                                                                                                                                                                                                                                          Table 49 Sales of Polishes by Category: Value 2013-2018

                                                                                                                                                                                                                                                            Table 50 Sales of Polishes by Category: % Value Growth 2013-2018

                                                                                                                                                                                                                                                              Table 51 NBO Company Shares of Polishes: % Value 2014-2018

                                                                                                                                                                                                                                                                Table 52 LBN Brand Shares of Polishes: % Value 2015-2018

                                                                                                                                                                                                                                                                  Table 53 Forecast Sales of Polishes by Category: Value 2018-2023

                                                                                                                                                                                                                                                                    Table 54 Forecast Sales of Polishes by Category: % Value Growth 2018-2023

                                                                                                                                                                                                                                                                      Headlines

                                                                                                                                                                                                                                                                        Prospects

                                                                                                                                                                                                                                                                          the Stable Economic Situation and Rising Disposable Incomes Boost Volume Sales

                                                                                                                                                                                                                                                                            Value Growth in Surface Care Is Hampered by the Economising Trend

                                                                                                                                                                                                                                                                              Limited Variety and Availability and High Prices Limit Growth in Home Care Wipes

                                                                                                                                                                                                                                                                                Competitive Landscape

                                                                                                                                                                                                                                                                                  the Leading Players Maintain Their Value Shares

                                                                                                                                                                                                                                                                                    Strong Price Competition

                                                                                                                                                                                                                                                                                      New Product Developments Will Lead To the Further Fragmentation of Surface Care

                                                                                                                                                                                                                                                                                        Category Data

                                                                                                                                                                                                                                                                                          Table 55 Sales of Surface Care by Category: Value 2013-2018

                                                                                                                                                                                                                                                                                            Table 56 Sales of Surface Care by Category: % Value Growth 2013-2018

                                                                                                                                                                                                                                                                                              Table 57 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2013-2018

                                                                                                                                                                                                                                                                                                Table 58 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2013-2018

                                                                                                                                                                                                                                                                                                  Table 59 NBO Company Shares of Surface Care: % Value 2014-2018

                                                                                                                                                                                                                                                                                                    Table 60 LBN Brand Shares of Surface Care: % Value 2015-2018

                                                                                                                                                                                                                                                                                                      Table 61 Forecast Sales of Surface Care by Category: Value 2018-2023

                                                                                                                                                                                                                                                                                                        Table 62 Forecast Sales of Surface Care by Category: % Value Growth 2018-2023

                                                                                                                                                                                                                                                                                                          Headlines

                                                                                                                                                                                                                                                                                                            Prospects

                                                                                                                                                                                                                                                                                                              the Improving Economic Situation Leads To Stable Volume and Value Growth

                                                                                                                                                                                                                                                                                                                the Economising Trend Hampers Value Growth in Toilet Care

                                                                                                                                                                                                                                                                                                                  Rising Hygiene Standards and Busy Lifestyles Boost Interest in Toilet Care Products

                                                                                                                                                                                                                                                                                                                    Competitive Landscape

                                                                                                                                                                                                                                                                                                                      Leading Foreign Players Retain Their Value Shares

                                                                                                                                                                                                                                                                                                                        Price Competition Leads To Declining Brand Loyalty

                                                                                                                                                                                                                                                                                                                          Surface Care Excluding Wipes Presents A Threat To Toilet Care Volume Sales

                                                                                                                                                                                                                                                                                                                            Category Data

                                                                                                                                                                                                                                                                                                                              Table 63 Sales of Toilet Care by Category: Value 2013-2018

                                                                                                                                                                                                                                                                                                                                Table 64 Sales of Toilet Care by Category: % Value Growth 2013-2018

                                                                                                                                                                                                                                                                                                                                  Table 65 NBO Company Shares of Toilet Care: % Value 2014-2018

                                                                                                                                                                                                                                                                                                                                    Table 66 LBN Brand Shares of Toilet Care: % Value 2015-2018

                                                                                                                                                                                                                                                                                                                                      Table 67 Forecast Sales of Toilet Care by Category: Value 2018-2023

                                                                                                                                                                                                                                                                                                                                        Table 68 Forecast Sales of Toilet Care by Category: % Value Growth 2018-2023

                                                                                                                                                                                                                                                                                                                                        In 2018, Belarus recorded stronger growth in home care in volume and current value terms compared with 2017. This was stimulated by the improving economic situation and rising disposable incomes. The fairly stable exchange rate and inflation limited unit price growth. However, the economising trend remained strong in Belarus, with many local consumers continuing to pay greater attention unit prices and searching for price discounts, offers and promotions. The economising trend mostly affected no...

                                                                                                                                                                                                                                                                                                                                        Euromonitor International's Home Care in Belarus market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

                                                                                                                                                                                                                                                                                                                                        Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

                                                                                                                                                                                                                                                                                                                                        Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

                                                                                                                                                                                                                                                                                                                                        Why buy this report?
                                                                                                                                                                                                                                                                                                                                        * Get a detailed picture of the Home Care market;
                                                                                                                                                                                                                                                                                                                                        * Pinpoint growth sectors and identify factors driving change;
                                                                                                                                                                                                                                                                                                                                        * Understand the competitive environment, the market’s major players and leading brands;
                                                                                                                                                                                                                                                                                                                                        * Use five-year forecasts to assess how the market is predicted to develop.

                                                                                                                                                                                                                                                                                                                                        Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

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