HOME CARE IN ALGERIA

Euromonitor International

February 2019

LIST OF CONTENTS AND TABLES

Executive Summary

Growing Consumer Awareness and Urbanisation Sustain Growth in Home Care

Consumers Seek Value for Money in Home Care

Foreign Manufacturers Lead, But Domestic Players Gain Ground

Independent Small Grocers Dominates, But Modern Retailers Show Greater Potential

Value Growth Is Expected Over the Forecast Period

Market Indicators

Table 1 Households 2013-2018

Market Data

Table 2 Sales of Home Care by Category: Value 2013-2018

Table 3 Sales of Home Care by Category: % Value Growth 2013-2018

Table 4 NBO Company Shares of Home Care: % Value 2014-2018

Table 5 LBN Brand Shares of Home Care: % Value 2015-2018

Table 6 Distribution of Home Care by Format: % Value 2013-2018

Table 7 Distribution of Home Care by Format and Category: % Value 2018

Table 8 Forecast Sales of Home Care by Category: Value 2018-2023

Table 9 Forecast Sales of Home Care by Category: % Value Growth 2018-2023

Sources

Summary 1 Research Sources

Headlines

Prospects

Although It Remains A Niche in Algeria, Air Care Is Set To Record Growth

Algerian Economic Downturn Is Predicted To Slow Growth

New Product Launches Are Expected in Air Care During the Forecast Period

Competitive Landscape

SC Johnson & Son Remains the Leader in Air Care

Cophyd Continues To Perform Well

International Brands Lead Air Care

Category Data

Table 10 Sales of Air Care by Category: Value 2013-2018

Table 11 Sales of Air Care by Category: % Value Growth 2013-2018

Table 12 NBO Company Shares of Air Care: % Value 2014-2018

Table 13 LBN Brand Shares of Air Care: % Value 2015-2018

Table 14 Forecast Sales of Air Care by Category: Value 2018-2023

Table 15 Forecast Sales of Air Care by Category: % Value Growth 2018-2023

Headlines

Prospects

Bleach Is Expected To Record A Positive Performance During the Forecast Period

Growth Is Expected To Be Hindered by the Economic Crisis

New Launches Are Projected in Bleach During the Forecast Period

Competitive Landscape

Bleach Remains Fragmented in the Algerian Market

Henkel Algérie Leads Bleach Thanks To the Success of Its Flagship Brand Bref

Domestic Production Is Increasingly Gaining Ground in Bleach

Category Data

Table 16 Sales of Bleach: Value 2013-2018

Table 17 Sales of Bleach: % Value Growth 2013-2018

Table 18 NBO Company Shares of Bleach: % Value 2014-2018

Table 19 LBN Brand Shares of Bleach: % Value 2015-2018

Table 20 Forecast Sales of Bleach: Value 2018-2023

Table 21 Forecast Sales of Bleach: % Value Growth 2018-2023

Headlines

Prospects

Dishwashing Is Projected To Witness Healthy Growth

Slower Growth Is Predicted for Dishwashing Over the Forecast Period

Automatic Dishwashing Is Expected To Continue Performing Strongly

Competitive Landscape

Henkel Algérie Remains Among the Leaders in Dishwashing

the Fragmentation of Dishwashing in Algeria

Automatic Dishwashing Brands Are Emerging

Category Indicators

Table 22 Household Possession of Dishwashers 2013-2018

Category Data

Table 23 Sales of Dishwashing by Category: Value 2013-2018

Table 24 Sales of Dishwashing by Category: % Value Growth 2013-2018

Table 25 NBO Company Shares of Dishwashing: % Value 2014-2018

Table 26 LBN Brand Shares of Dishwashing: % Value 2015-2018

Table 27 Forecast Sales of Dishwashing by Category: Value 2018-2023

Table 28 Forecast Sales of Dishwashing by Category: % Value Growth 2018-2023

Headlines

Prospects

Growth Is Expected for Home Insecticides Over the Forecast Period

Volume Growth in Home Insecticides Is Expected To Slow Down

Sales of Electric Insecticides Are Not Projected To Pick Up

Competitive Landscape

the Moubyd Brand by Aldar Leads Home Insecticides

Groupe Spi-sophia Maintains Its Second Position

Domestic Production Continues To Lead in Home Insecticides

Category Data

Table 29 Sales of Home Insecticides by Category: Value 2013-2018

Table 30 Sales of Home Insecticides by Category: % Value Growth 2013-2018

Table 31 NBO Company Shares of Home Insecticides: % Value 2014-2018

Table 32 LBN Brand Shares of Home Insecticides: % Value 2015-2018

Table 33 Forecast Sales of Home Insecticides by Category: Value 2018-2023

Table 34 Forecast Sales of Home Insecticides by Category: % Value Growth 2018-2023

Headlines

Prospects

Laundry Care Will Remain the Dominant Category Within Home Care in Algeria

Slower Growth Is Expected for Laundry Care Over the Forecast Period

Standard Powder Detergents Will Continue Shaping the Category

Competitive Landscape

Henkel Algérie Continues To Lead, Although Loses Ground

Locally Manufactured International Brands Dominate; Domestic Brands Gain Ground

Star Brands Algeria Continues To Lose Share

Category Indicators

Table 35 Household Possession of Washing Machines 2013-2018

Category Data

Table 36 Sales of Laundry Care by Category: Value 2013-2018

Table 37 Sales of Laundry Care by Category: % Value Growth 2013-2018

Table 38 Sales of Laundry Detergents by Category: Value 2013-2018

Table 39 Sales of Laundry Detergents by Category: % Value Growth 2013-2018

Table 40 NBO Company Shares of Laundry Care: % Value 2014-2018

Table 41 LBN Brand Shares of Laundry Care: % Value 2015-2018

Table 42 NBO Company Shares of Laundry Detergents: % Value 2014-2018

Table 43 LBN Brand Shares of Laundry Detergents: % Value 2015-2018

Table 44 Forecast Sales of Laundry Care by Category: Value 2018-2023

Table 45 Forecast Sales of Laundry Care by Category: % Value Growth 2018-2023

Headlines

Prospects

Growth Will Be Fuelled by Positive Trends

Slower Growth Is Predicted for Polishes Over the Forecast Period

Furniture Polish Is Expected To Continue Shaping the Category

Competitive Landscape

Spring Remains the Leader in Polishes in Algeria

Palc Chemical Algerie Remains Second in Polishes

Smaller Polishes Players Are Emerging in Algeria

Category Data

Table 46 Sales of Polishes by Category: Value 2013-2018

Table 47 Sales of Polishes by Category: % Value Growth 2013-2018

Table 48 NBO Company Shares of Polishes: % Value 2014-2018

Table 49 LBN Brand Shares of Polishes: % Value 2015-2018

Table 50 Forecast Sales of Polishes by Category: Value 2018-2023

Table 51 Forecast Sales of Polishes by Category: % Value Growth 2018-2023

Headlines

Prospects

Surface Care Is Set To See Healthy Growth

Growth in Surface Care Is Predicted To Slow Over the Forecast Period

Multipurpose Cleaners Will Continue To Perform Well

Competitive Landscape

Henkel Continues To Lead Surface Care

the Procter & Gamble Co Sees A Share Decline Due To Stock-outs

International Brands Dominate, Although Domestic Brands Are Gaining Share

Category Data

Table 52 Sales of Surface Care by Category: Value 2013-2018

Table 53 Sales of Surface Care by Category: % Value Growth 2013-2018

Table 54 NBO Company Shares of Surface Care: % Value 2014-2018

Table 55 LBN Brand Shares of Surface Care: % Value 2015-2018

Table 56 Forecast Sales of Surface Care by Category: Value 2018-2023

Table 57 Forecast Sales of Surface Care by Category: % Value Growth 2018-2023

Headlines

Prospects

High Unit Prices Will Continue To Hamper Growth

the Consumer Base for Toilet Care Products Will Remain Limited

Retail Modernisation Is Expected To Fuel Growth in Toilet Care Products

Competitive Landscape

Colgate-Palmolive Co Maintains Its Lead in Toilet Care

Procter & Gamble and SC Johnson Are Affected by Restrictions on Imports

Multinationals Dominate, Although Domestic Production Is Growing

Category Data

Table 58 Sales of Toilet Care by Category: Value 2013-2018

Table 59 Sales of Toilet Care by Category: % Value Growth 2013-2018

Table 60 NBO Company Shares of Toilet Care: % Value 2014-2018

Table 61 LBN Brand Shares of Toilet Care: % Value 2015-2018

Table 62 Forecast Sales of Toilet Care by Category: Value 2018-2023

Table 63 Forecast Sales of Toilet Care by Category: % Value Growth 2018-2023

In 2018, home care in Algeria continued to post a positive performance in current value terms, as a result of the country’s expanding population and unit price increases fuelled by inflation. In addition, most categories registered positive performances in both volume terms and value terms at constant 2018 prices, thanks to increasing consumer awareness, the growing focus on hygiene and widening distribution through modern retail outlets. These trends, allied to stronger competition, resulted in...

Euromonitor International's Home Care in Algeria market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Home Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.