HOME CARE IN THE UNITED ARAB EMIRATES

Euromonitor International

February 2019

LIST OF CONTENTS AND TABLES

Executive Summary

Home Care Marginally Recovers

Introduction of Vat and Consumer Behaviour

Private Label Preference Grows

New Product Development Relies on Packaging

Innovation To Shape Home Care

Market Indicators

Table 1 Households 2013-2018

Market Data

Table 2 Sales of Home Care by Category: Value 2013-2018

Table 3 Sales of Home Care by Category: % Value Growth 2013-2018

Table 4 NBO Company Shares of Home Care: % Value 2014-2018

Table 5 LBN Brand Shares of Home Care: % Value 2015-2018

Table 6 Distribution of Home Care by Format: % Value 2013-2018

Table 7 Distribution of Home Care by Format and Category: % Value 2018

Table 8 Forecast Sales of Home Care by Category: Value 2018-2023

Table 9 Forecast Sales of Home Care by Category: % Value Growth 2018-2023

Sources

Summary 1 Research Sources

Headlines

Prospects

Air Care Recovers

Promotions Will Drive Retail Volume Growth

Car Air Fresheners and Other Air Care Continue To Lose Share

Competitive Landscape

Reckitt Benckiser Continues To Lead Air Care

Private Label Gains Ground

Manufacturers Invest in Consumer Awareness

Category Data

Table 10 Sales of Air Care by Category: Value 2013-2018

Table 11 Sales of Air Care by Category: % Value Growth 2013-2018

Table 12 Sales of Air Care by Fragrance: Value Ranking 2013-2018

Table 13 NBO Company Shares of Air Care: % Value 2014-2018

Table 14 LBN Brand Shares of Air Care: % Value 2015-2018

Table 15 Forecast Sales of Air Care by Category: Value 2018-2023

Table 16 Forecast Sales of Air Care by Category: % Value Growth 2018-2023

Headlines

Prospects

Bleach To Remain Stagnant

Innovation in Packaging Will Drive Consumer Interest

Promotions Drive Growth

Competitive Landscape

Clorox Remains Dominant Brand

Private Label Remains Significant

New Products Focus on Formulations and Technology

Category Data

Table 17 Sales of Bleach: Value 2013-2018

Table 18 Sales of Bleach: % Value Growth 2013-2018

Table 19 NBO Company Shares of Bleach: % Value 2014-2018

Table 20 LBN Brand Shares of Bleach: % Value 2015-2018

Table 21 Forecast Sales of Bleach: Value 2018-2023

Table 22 Forecast Sales of Bleach: % Value Growth 2018-2023

Headlines

Prospects

Hand Dishwashing Drives Dishwashing Growth

Automatic Dishwashing Continues To Struggle in 2018

Future Is Positive for Automatic Dishwashing

Competitive Landscape

Fairy Continues To Lead Dishwashing

Private Label Continues To Make Gains

Hypermarkets Continues To Lead Distribution

Category Indicators

Table 23 Household Possession of Dishwashers 2013-2018

Category Data

Table 24 Sales of Dishwashing by Category: Value 2013-2018

Table 25 Sales of Dishwashing by Category: % Value Growth 2013-2018

Table 26 NBO Company Shares of Dishwashing: % Value 2014-2018

Table 27 LBN Brand Shares of Dishwashing: % Value 2015-2018

Table 28 Forecast Sales of Dishwashing by Category: Value 2018-2023

Table 29 Forecast Sales of Dishwashing by Category: % Value Growth 2018-2023

Headlines

Consumer Awareness To Drive Growth for Home Insecticides

Home Insecticides Recovers

Spray/aerosol Insecticides Remains Most Popular Format

Competitive Landscape

International Brands Lead Home Insecticides

Promotions by Brands Drive Growth

Increased Awareness of Health and Hygiene Expected

Category Data

Table 30 Sales of Home Insecticides by Category: Value 2013-2018

Table 31 Sales of Home Insecticides by Category: % Value Growth 2013-2018

Table 32 Sales of Spray/Aerosol Insecticides by Type: % Value 2013-2018

Table 33 NBO Company Shares of Home Insecticides: % Value 2014-2018

Table 34 LBN Brand Shares of Home Insecticides: % Value 2015-2018

Table 35 Forecast Sales of Home Insecticides by Category: Value 2018-2023

Table 36 Forecast Sales of Home Insecticides by Category: % Value Growth 2018-2023

Headlines

Prospects

Promotions To Continue Driving Value and Volume Growth

Concentrated Liquid Detergents To Grow by Fastest Rate

Laundry Care Faces Risk of Polarisation

Competitive Landscape

Procter & Gamble Gulf Fze Leads Laundry Care

Packaging Innovation and New Product Development

Shelf Space in Contrast To Performance

Category Indicators

Table 37 Household Possession of Washing Machines 2013-2018

Category Data

Table 38 Sales of Laundry Care by Category: Value 2013-2018

Table 39 Sales of Laundry Care by Category: % Value Growth 2013-2018

Table 40 Sales of Laundry Aids by Category: Value 2013-2018

Table 41 Sales of Laundry Aids by Category: % Value Growth 2013-2018

Table 42 Sales of Laundry Detergents by Category: Value 2013-2018

Table 43 Sales of Laundry Detergents by Category: % Value Growth 2013-2018

Table 44 NBO Company Shares of Laundry Care: % Value 2014-2018

Table 45 LBN Brand Shares of Laundry Care: % Value 2015-2018

Table 46 NBO Company Shares of Laundry Aids: % Value 2014-2018

Table 47 LBN Brand Shares of Laundry Aids: % Value 2015-2018

Table 48 NBO Company Shares of Laundry Detergents: % Value 2014-2018

Table 49 LBN Brand Shares of Laundry Detergents: % Value 2015-2018

Table 50 Forecast Sales of Laundry Care by Category: Value 2018-2023

Table 51 Forecast Sales of Laundry Care by Category: % Value Growth 2018-2023

Headlines

Prospects

Polishes Remains in Demand

Room for Promotion Within Polishes

Furniture Polish To Grow Over the Forecast Period

Competitive Landscape

Zetra Retains Leadership

SC Johnson Co Ltd Remains Highly Regarded

Private Label Gains Ground

Category Data

Table 52 Sales of Polishes by Category: Value 2013-2018

Table 53 Sales of Polishes by Category: % Value Growth 2013-2018

Table 54 NBO Company Shares of Polishes: % Value 2014-2018

Table 55 LBN Brand Shares of Polishes: % Value 2015-2018

Table 56 Forecast Sales of Polishes by Category: Value 2018-2023

Table 57 Forecast Sales of Polishes by Category: % Value Growth 2018-2023

Headlines

Prospects

Surface Care Recovers

Multi-purpose Cleaners Gains Preference

Promotions To Continue Driving Strong Volume Growth

Competitive Landscape

Private Label To Expand Within Surface Care

Reckitt Benckiser Arabia Leads Surface Care

Hypermarkets Continues To Lead Distribution

Category Data

Table 58 Sales of Surface Care by Category: Value 2013-2018

Table 59 Sales of Surface Care by Category: % Value Growth 2013-2018

Table 60 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2013-2018

Table 61 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2013-2018

Table 62 NBO Company Shares of Surface Care: % Value 2014-2018

Table 63 LBN Brand Shares of Surface Care: % Value 2015-2018

Table 64 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2014-2018

Table 65 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2015-2018

Table 66 Forecast Sales of Surface Care by Category: Value 2018-2023

Table 67 Forecast Sales of Surface Care by Category: % Value Growth 2018-2023

Headlines

Prospects

Toilet Care Performs Well

Specialisation To Benefit Toilet Care

Promotions Play A Significant Role in Shaping Toilet Care

Competitive Landscape

Reckitt Benckiser Retains Leadership

Innovations in Fragrances and Packaging Drive Competition

Multinationals Brands Favoured in Toilet Care

Category Data

Table 68 Sales of Toilet Care by Category: Value 2013-2018

Table 69 Sales of Toilet Care by Category: % Value Growth 2013-2018

Table 70 NBO Company Shares of Toilet Care: % Value 2014-2018

Table 71 LBN Brand Shares of Toilet Care: % Value 2015-2018

Table 72 Forecast Sales of Toilet Care by Category: Value 2018-2023

Table 73 Forecast Sales of Toilet Care by Category: % Value Growth 2018-2023

In 2018, home care witnessed a marginal recovery in retail volume terms, with consumers’ purchasing behaviour and spending enhanced by rising awareness of different product offers. Home care such as laundry care, dishwashing, and surface care are considered necessities. Manufacturers and retailers ran heavy promotional campaigns with local consumers becoming accustomed to discounts as it fits their budgets and saves them money. On the other hand, other categories such as air care, polishes, and...

Euromonitor International's Home Care in United Arab Emirates market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Home Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.