Herbal/Traditional Products in Denmark
HERBAL/TRADITIONAL PRODUCTS IN DENMARK
Euromonitor International
February 2019
LIST OF CONTENTS AND TABLES
Headlines
Prospects
Growing Call for Natural Products Boosts Growth
Combination Products Become Fashionable
Competitive Landscape
Herbal/traditional Products Remains Fragmented
Private Label Remains Negligible But Has Potential for Growth
Category Data
Table 1 Sales of Herbal/Traditional Products by Category: Value 2013-2018
Table 2 Sales of Herbal/Traditional Products by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Herbal/Traditional Products: % Value 2014-2018
Table 4 LBN Brand Shares of Herbal/Traditional Products: % Value 2015-2018
Table 5 Forecast Sales of Herbal/Traditional Products by Category: Value 2018-2023
Table 6 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2018-2023
Executive Summary
Continued Growth for Consumer Health in Denmark in 2018
Value Growth Is Slightly Faster in 2018 Than Over the Review Period
Private Label Remains Marginal But Gains Ground
Chemists/pharmacies Remains the Leading Distribution Channel
Moderate Growth Rates Expected Over the Forecast Period
Market Indicators
Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2013-2018
Table 8 Life Expectancy at Birth 2013-2018
Market Data
Table 9 Sales of Consumer Health by Category: Value 2013-2018
Table 10 Sales of Consumer Health by Category: % Value Growth 2013-2018
Table 11 NBO Company Shares of Consumer Health: % Value 2014-2018
Table 12 LBN Brand Shares of Consumer Health: % Value 2015-2018
Table 13 Penetration of Private Label in Consumer Health by Category: % Value 2013-2018
Table 14 Distribution of Consumer Health by Format: % Value 2013-2018
Table 15 Distribution of Consumer Health by Format and Category: % Value 2018
Table 16 Forecast Sales of Consumer Health by Category: Value 2018-2023
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2018-2023
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventive Medicine
Switches
Summary 1 OTC: Switches
Sources
Summary 2 Research Sources
Danish consumers continued to demand more natural and organic products in many areas of daily consumption, including food, beverages and supplements. This trend led to solid growth in herbal/traditional products over the review period and in 2018. However, although demand for herbal/traditional products grew steadily, a large segment of Danes still viewed these products with scepticism and preferred regular OTC medication where possible which they perceive as more reliable. The challenge for man...
Euromonitor International's Herbal/Traditional Products in Denmark report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.
Product coverage: Herbal/Traditional Cough, Cold and Allergy (Hay Fever) Remedies, Herbal/Traditional Dermatologicals, Herbal/Traditional Dietary Supplements, Herbal/Traditional Digestive Remedies, Herbal/Traditional Paediatric Dietary Supplements, Herbal/Traditional Sleep Aids, Herbal/Traditional Tonics, Herbal/Traditional Topical Analgesics.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Herbal/Traditional Products market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.