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Herbal/Traditional Products in Bulgaria

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HERBAL/TRADITIONAL PRODUCTS IN BULGARIA

    Euromonitor International

      February 2019

        LIST OF CONTENTS AND TABLES

          Headlines

            Prospects

              Herbal/traditional Cough, Cold and Allergy (hay Fever) Remedies Outperforms Standard Category

                Herbal/traditional Dietary Supplements More Popular Amongst Elderly Consumers

                  Herbal/traditional Paediatric Dietary Supplements Holds Greatest Growth Potential

                    Competitive Landscape

                      Engelhard Arzneimittel GmbH & Co Kg Benefits From Strong Cold and Flu Season

                        Alternative Medicine Local Producers With Growing Significance

                          Category Data

                            Table 1 Sales of Herbal/Traditional Products by Category: Value 2013-2018

                              Table 2 Sales of Herbal/Traditional Products by Category: % Value Growth 2013-2018

                                Table 3 NBO Company Shares of Herbal/Traditional Products: % Value 2014-2018

                                  Table 4 LBN Brand Shares of Herbal/Traditional Products: % Value 2015-2018

                                    Table 5 Forecast Sales of Herbal/Traditional Products by Category: Value 2018-2023

                                      Table 6 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2018-2023

                                        Executive Summary

                                          Sustainable Growth of Consumer Health

                                            Value and Affordability Shape Demand for Consumer Health

                                              Wholesalers and Distributors Offer Additional Services

                                                Consumer-centricity Powered by Digitalisation

                                                  Modernisation Efforts in Bulgaria Promise Stable Growth for Consumer Health

                                                    Market Indicators

                                                      Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2013-2018

                                                        Table 8 Life Expectancy at Birth 2013-2018

                                                          Market Data

                                                            Table 9 Sales of Consumer Health by Category: Value 2013-2018

                                                              Table 10 Sales of Consumer Health by Category: % Value Growth 2013-2018

                                                                Table 11 NBO Company Shares of Consumer Health: % Value 2014-2018

                                                                  Table 12 LBN Brand Shares of Consumer Health: % Value 2015-2018

                                                                    Table 13 Distribution of Consumer Health by Format: % Value 2013-2018

                                                                      Table 14 Distribution of Consumer Health by Format and Category: % Value 2018

                                                                        Table 15 Forecast Sales of Consumer Health by Category: Value 2018-2023

                                                                          Table 16 Forecast Sales of Consumer Health by Category: % Value Growth 2018-2023

                                                                            Appendix

                                                                              OTC Registration and Classification

                                                                                Vitamins and Dietary Supplements Registration and Classification

                                                                                  Self-medication/self-care and Preventive Medicine

                                                                                    Switches

                                                                                      Sources

                                                                                        Summary 1 Research Sources

                                                                                        In 2018, products that incorporated herbal ingredients in their formulations demonstrated more dynamic growth compared to standard cough, cold and allergy (hay fever) remedies. Local consumers tend to perceive herbal/traditional products as healthier, natural and more harmless. Very popular in 2018 were herbal products with organic certification, gluten free or vegan label fostered by the “green wave” amongst consumers. This stimulated further value growth since such products with additional cla...

                                                                                        Euromonitor International's Herbal/Traditional Products in Bulgaria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

                                                                                        Product coverage: Herbal/Traditional Cough, Cold and Allergy (Hay Fever) Remedies, Herbal/Traditional Dermatologicals, Herbal/Traditional Dietary Supplements, Herbal/Traditional Digestive Remedies, Herbal/Traditional Paediatric Dietary Supplements, Herbal/Traditional Sleep Aids, Herbal/Traditional Tonics, Herbal/Traditional Topical Analgesics.

                                                                                        Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

                                                                                        Why buy this report?
                                                                                        * Get a detailed picture of the Herbal/Traditional Products market;
                                                                                        * Pinpoint growth sectors and identify factors driving change;
                                                                                        * Understand the competitive environment, the market’s major players and leading brands;
                                                                                        * Use five-year forecasts to assess how the market is predicted to develop.

                                                                                        Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

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