Herbal/Traditional Products in Taiwan
HERBAL/TRADITIONAL PRODUCTS IN TAIWAN
Euromonitor International
February 2019
LIST OF CONTENTS AND TABLES
Headlines
Prospects
Preference for Natural, Holistic Healthcare To Support Sales
Slower Growth Expected As the Consumer Base Continues To Contract
Widening Product Ranges Catering To Diverse Needs Important for Boosting Growth
Competitive Landscape
Sanyo Pharmaceutical Co Is Still the Strong Leader
Innovative New Launches Among the Most Popular Products
Local Players Set To Remain Dominant
Category Data
Table 1 Sales of Herbal/Traditional Products by Category: Value 2013-2018
Table 2 Sales of Herbal/Traditional Products by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Herbal/Traditional Products: % Value 2014-2018
Table 4 LBN Brand Shares of Herbal/Traditional Products: % Value 2015-2018
Table 5 Forecast Sales of Herbal/Traditional Products by Category: Value 2018-2023
Table 6 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2018-2023
Executive Summary
Pending OTC Switches Remain in the Pipeline Due To Medical Community Opposition
Sales Growth Boosted by Increasingly Busy Lifestyles Among Urban Consumers
Leading Brands Face Competition From Private Labels of Drugstores/parapharmacies
Health and Beauty Specialist Retailers Dominant in the Distribution of Consumer Health
Rising Interest in Self-medication To Support Sales Growth in Consumer Health
Market Indicators
Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2013-2018
Table 8 Life Expectancy at Birth 2013-2018
Market Data
Table 9 Sales of Consumer Health by Category: Value 2013-2018
Table 10 Sales of Consumer Health by Category: % Value Growth 2013-2018
Table 11 NBO Company Shares of Consumer Health: % Value 2014-2018
Table 12 LBN Brand Shares of Consumer Health: % Value 2015-2018
Table 13 Penetration of Private Label in Consumer Health by Category: % Value 2013-2018
Table 14 Distribution of Consumer Health by Format: % Value 2013-2018
Table 15 Distribution of Consumer Health by Format and Category: % Value 2018
Table 16 Forecast Sales of Consumer Health by Category: Value 2018-2023
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2018-2023
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventive Medicine
Switches
Sources
Summary 1 Research Sources
The strong popularity of herbal/traditional products in Taiwan is mainly because the category is very much in line with the tenets of traditional Chinese medicine. Specifically, many people are interested in products which are positioned to improve general health and wellbeing in an effort to prevent the onset of illness, rather than products which merely manage or suppress the symptoms of illness. Herbal/traditional products are most popular among women and older people, who are more likely to...
Euromonitor International's Herbal/Traditional Products in Taiwan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.
Product coverage: Herbal/Traditional Cough, Cold and Allergy (Hay Fever) Remedies, Herbal/Traditional Dermatologicals, Herbal/Traditional Dietary Supplements, Herbal/Traditional Digestive Remedies, Herbal/Traditional Paediatric Dietary Supplements, Herbal/Traditional Sleep Aids, Herbal/Traditional Tonics, Herbal/Traditional Topical Analgesics.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Herbal/Traditional Products market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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