HERBAL/TRADITIONAL PRODUCTS IN ITALY

Euromonitor International

February 2019

LIST OF CONTENTS AND TABLES

Headlines

Prospects

Growth Boosted by Italians' Increasing Interest in Alternative Medicines

Product Offering That Continues To Expand

Herbal/traditional Products Poses Increasing Competition To Standard OTC

Competitive Landscape

Aboca Continues To Lead Increasingly Fragmented Category

Main Brands Set To Benefit As Italy Opens Up To Corporate Ownership in Pharmacies

Category Data

Table 1 Sales of Herbal/Traditional Products by Category: Value 2013-2018

Table 2 Sales of Herbal/Traditional Products by Category: % Value Growth 2013-2018

Table 3 NBO Company Shares of Herbal/Traditional Products: % Value 2014-2018

Table 4 LBN Brand Shares of Herbal/Traditional Products: % Value 2015-2018

Table 5 Forecast Sales of Herbal/Traditional Products by Category: Value 2018-2023

Table 6 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2018-2023

Executive Summary

Italians' Focus on Long-term Health and Prevention Ensures Steady Growth

An Increasingly Stressed and Ageing Population Is Shaping Consumer Health Demand

Domestic Herbal Specialist Aboca Continues To Gain Share in Italy

OTC Medicines Permitted for Retail Through Online Pharmacies

Positive Forecast Due To the Trend Towards Wellbeing and Self-medication

Market Indicators

Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2013-2018

Table 8 Life Expectancy at Birth 2013-2018

Market Data

Table 9 Sales of Consumer Health by Category: Value 2013-2018

Table 10 Sales of Consumer Health by Category: % Value Growth 2013-2018

Table 11 NBO Company Shares of Consumer Health: % Value 2014-2018

Table 12 LBN Brand Shares of Consumer Health: % Value 2015-2018

Table 13 Penetration of Private Label in Consumer Health by Category: % Value 2013-2018

Table 14 Distribution of Consumer Health by Format: % Value 2013-2018

Table 15 Distribution of Consumer Health by Format and Category: % Value 2018

Table 16 Forecast Sales of Consumer Health by Category: Value 2018-2023

Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2018-2023

Appendix

OTC Registration and Classification

Vitamins and Dietary Supplements Registration and Classification

Self-medication/self-care and Preventive Medicine

Switches

Sources

Summary 1 Research Sources

Herbal/traditional products recorded healthy current value growth in 2018, driven by Italians’ increasing interest in alternative medicines, including phytotherapy. Curiosity and trust in alternative healing methods is growing in Italy, with the number of people choosing unconventional medicine having doubled since 2000, reaching nearly 13 million in 2017, according to EURISPES, The Institute for Political, Social and Economic studies. The study found that homeopathy is the most popular form of...

Euromonitor International's Herbal/Traditional Products in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Herbal/Traditional Cough, Cold and Allergy (Hay Fever) Remedies, Herbal/Traditional Dermatologicals, Herbal/Traditional Dietary Supplements, Herbal/Traditional Digestive Remedies, Herbal/Traditional Paediatric Dietary Supplements, Herbal/Traditional Sleep Aids, Herbal/Traditional Tonics, Herbal/Traditional Topical Analgesics.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Herbal/Traditional Products market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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