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Herbal/Traditional Products in Italy

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HERBAL/TRADITIONAL PRODUCTS IN ITALY

    Euromonitor International

      February 2019

        LIST OF CONTENTS AND TABLES

          Headlines

            Prospects

              Growth Boosted by Italians' Increasing Interest in Alternative Medicines

                Product Offering That Continues To Expand

                  Herbal/traditional Products Poses Increasing Competition To Standard OTC

                    Competitive Landscape

                      Aboca Continues To Lead Increasingly Fragmented Category

                        Main Brands Set To Benefit As Italy Opens Up To Corporate Ownership in Pharmacies

                          Category Data

                            Table 1 Sales of Herbal/Traditional Products by Category: Value 2013-2018

                              Table 2 Sales of Herbal/Traditional Products by Category: % Value Growth 2013-2018

                                Table 3 NBO Company Shares of Herbal/Traditional Products: % Value 2014-2018

                                  Table 4 LBN Brand Shares of Herbal/Traditional Products: % Value 2015-2018

                                    Table 5 Forecast Sales of Herbal/Traditional Products by Category: Value 2018-2023

                                      Table 6 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2018-2023

                                        Executive Summary

                                          Italians' Focus on Long-term Health and Prevention Ensures Steady Growth

                                            An Increasingly Stressed and Ageing Population Is Shaping Consumer Health Demand

                                              Domestic Herbal Specialist Aboca Continues To Gain Share in Italy

                                                OTC Medicines Permitted for Retail Through Online Pharmacies

                                                  Positive Forecast Due To the Trend Towards Wellbeing and Self-medication

                                                    Market Indicators

                                                      Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2013-2018

                                                        Table 8 Life Expectancy at Birth 2013-2018

                                                          Market Data

                                                            Table 9 Sales of Consumer Health by Category: Value 2013-2018

                                                              Table 10 Sales of Consumer Health by Category: % Value Growth 2013-2018

                                                                Table 11 NBO Company Shares of Consumer Health: % Value 2014-2018

                                                                  Table 12 LBN Brand Shares of Consumer Health: % Value 2015-2018

                                                                    Table 13 Penetration of Private Label in Consumer Health by Category: % Value 2013-2018

                                                                      Table 14 Distribution of Consumer Health by Format: % Value 2013-2018

                                                                        Table 15 Distribution of Consumer Health by Format and Category: % Value 2018

                                                                          Table 16 Forecast Sales of Consumer Health by Category: Value 2018-2023

                                                                            Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2018-2023

                                                                              Appendix

                                                                                OTC Registration and Classification

                                                                                  Vitamins and Dietary Supplements Registration and Classification

                                                                                    Self-medication/self-care and Preventive Medicine

                                                                                      Switches

                                                                                        Sources

                                                                                          Summary 1 Research Sources

                                                                                          Herbal/traditional products recorded healthy current value growth in 2018, driven by Italians’ increasing interest in alternative medicines, including phytotherapy. Curiosity and trust in alternative healing methods is growing in Italy, with the number of people choosing unconventional medicine having doubled since 2000, reaching nearly 13 million in 2017, according to EURISPES, The Institute for Political, Social and Economic studies. The study found that homeopathy is the most popular form of...

                                                                                          Euromonitor International's Herbal/Traditional Products in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

                                                                                          Product coverage: Herbal/Traditional Cough, Cold and Allergy (Hay Fever) Remedies, Herbal/Traditional Dermatologicals, Herbal/Traditional Dietary Supplements, Herbal/Traditional Digestive Remedies, Herbal/Traditional Paediatric Dietary Supplements, Herbal/Traditional Sleep Aids, Herbal/Traditional Tonics, Herbal/Traditional Topical Analgesics.

                                                                                          Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

                                                                                          Why buy this report?
                                                                                          * Get a detailed picture of the Herbal/Traditional Products market;
                                                                                          * Pinpoint growth sectors and identify factors driving change;
                                                                                          * Understand the competitive environment, the market’s major players and leading brands;
                                                                                          * Use five-year forecasts to assess how the market is predicted to develop.

                                                                                          Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

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