HERBAL/TRADITIONAL PRODUCTS IN KENYA

Euromonitor International

February 2019

LIST OF CONTENTS AND TABLES

Headlines

Prospects

Global Health Concerns To Benefit Herbal/traditional Products

Consumers' Changing Perceptions Regarding Herbal/traditional Products

Regulation by the Board To Pose Potential Hindrance To Growth

Competitive Landscape

Self-medication To Drive Growth

International Players To Compete With Local Players

Category Data

Table 1 Sales of Herbal/Traditional Products: Value 2013-2018

Table 2 Sales of Herbal/Traditional Products: % Value Growth 2013-2018

Table 3 NBO Company Shares of Herbal/Traditional Products: % Value 2014-2018

Table 4 LBN Brand Shares of Herbal/Traditional Products: % Value 2015-2018

Table 5 Forecast Sales of Herbal/Traditional Products: Value 2018-2023

Table 6 Forecast Sales of Herbal/Traditional Products: % Value Growth 2018-2023

Executive Summary

Consumer Health Witnesses Stable Growth in 2018

Potential Taxes on Parallel Imports Expected To Boost Local Manufacturing

Consumers Educated on Identifying Legitimate Pharmacies Through Sms

Technology To Be A Major Disruptor in the Supply Chain

Value Growth Over the Forecast Period

Market Indicators

Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2013-2018

Table 8 Life Expectancy at Birth 2013-2018

Market Data

Table 9 Sales of Consumer Health by Category: Value 2013-2018

Table 10 Sales of Consumer Health by Category: % Value Growth 2013-2018

Table 11 NBO Company Shares of Consumer Health: % Value 2014-2018

Table 12 LBN Brand Shares of Consumer Health: % Value 2015-2018

Table 13 Distribution of Consumer Health by Format: % Value 2013-2018

Table 14 Distribution of Consumer Health by Format and Category: % Value 2018

Table 15 Forecast Sales of Consumer Health by Category: Value 2018-2023

Table 16 Forecast Sales of Consumer Health by Category: % Value Growth 2018-2023

Appendix

OTC Registration and Classification

Vitamins and Dietary Supplements Registration and Classification

Self-medication/self-care and Preventive Medicine

Switches

Sources

Summary 1 Research Sources

The popularity of herbal/traditional products is expected to increase due to their naturalness and Kenyan consumers becoming increasingly aware of the looming health concerns and therefore taking mitigating approaches to maintain good health and to prevent diseases. Consumers are becoming increasingly motivated to purchase these products in the wake of lifestyle diseases, and elements beyond their control such as air pollution. Therefore, prevention is becoming increasingly important.

Euromonitor International's Herbal/Traditional Products in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Herbal/Traditional Cough, Cold and Allergy (Hay Fever) Remedies, Herbal/Traditional Dermatologicals, Herbal/Traditional Dietary Supplements, Herbal/Traditional Digestive Remedies, Herbal/Traditional Paediatric Dietary Supplements, Herbal/Traditional Sleep Aids, Herbal/Traditional Tonics, Herbal/Traditional Topical Analgesics.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Herbal/Traditional Products market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.